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MS Business Report Oct. 2013


  • MS October 2013MS October 2013

    Business Report

    NanticokeGrowing to Meet the Needs of the Community

    ALSO INSIDEHospitals joining the walk-ins movement

  • 2 Business Report | October 2013

    Better Communication for Better Healthcare

    107 Wolf Creek Blvd., Suite 2Dover, DE 19901302-678-0220

    E-mail: info@dhin.orgWeb:

    The Future is Now

    DHIN continues to break new ground for Delaware patients and themedical community that serves them. We are the first to reach 100%participation from acute care hospitals statewide; the first to developrelationships with hospitals across state lines (Atlantic General Hospital inBerlin, MD and Union Hospital in Elkton, MD) and the first HIE to consult toanother (as we have with the Hawaii Health Information Exchange.)

    Does Your Doc DHIN? To learn more, visit Healthcareprofessionals seeking information about joining DHIN are encouraged tocall 302-678-0220.

    The future is exciting to contemplate, but even more exciting to experience.Learn about DHIN today!

    Not long ago, people called the idea of having a patients medical information in one highly securelocation a futuristic pipedreamIn the First State we call it the Delaware Health Information Network, or DHIN.

    DHIN is our nations first and most mature statewide health information exchange. By bringing togetherpatient information, medical results and reports from doctors in one safe and secure online location, doctorsand nurses, hospitals, emergency rooms and specialists can save time, money and most importantly, lives.

  • Business Report | October 2013 3

    Horty & Horty, P.A. Certified Public Accountants and Consultants Offices in Wilmington and Dover, Delaware 888.968.7168

    Redefining Service.

    [dee-teyld]Business requirements are always changing, becoming more complex. You want a firm that you can trust to give care and consideration to all aspects of your business. The Horty professionals are thorough, thoughtful and comprehensive in their approach to providing service. We see the big picture, but we pay attention to the details.


  • 4 Business Report | October 2013





    28538 Dupont Blvd.

    (Rt. 113), Millsboro


    21635 Biden Avenue

    (Rt. 404/18), Georgetown

    MILLSBORORT. 113 (28538 DUPONT BLVD)(302) 934-5052WALK-IN CARE* OPEN 7 DAYS A WEEK SundaySaturday, 11 a.m.7 p.m.

    BEEBE OUTPATIENT SERVICESBeebe Imaging MondayFriday, 7 a.m.5 p.m. Saturday, 6 a.m.NoonWalk-in X-ray | Mammography

    Beebe Lab Express MondayFriday, 6 a.m.5 p.m. Saturday, 6 a.m.Noon

    Beebe Rehab 232 Mitchell Street, Millsboro(302) 934-1500MondayFriday, 8 a.m.4:30 p.m. Physical Therapy | Occupational Therapy Speech and Language Pathology


    BEEBE OUTPATIENT SERVICESBeebe Imaging CT Scan | MRI | Ultrasound | X-ray Digital Mammography | Bone Densitometry

    Beebe Lab Express Beebe Rehab Physical Therapy | Occupational Therapy Speech and Language Pathology

    PRIMARY CARE* (302) 856-9596

    Pre-Arrival Services(302) 645-FAST (3278)Pre-Arrival Services is a centralized location that provides physicians oces and patients with a simplied and coordinated method to schedule outpatient services. Patients are scheduled and pre-registered for all services before arriving at the service location on the day of their appointment.

    Visit Beebes website for more

  • Business Report | October 2013 5



    12 GUEST COLUMN The right worker for the right job


    18 COVER STORY NANTICOKE HEALTH SERVICES Growing to Meet the Needs of the Community

    20 GUEST COLUMN Preparing now for the employer mandate could save time and money

    22 FEATURE STORY Hospitals joining the walk-ins movement by opening their own affiliated clinics

    30 HEALTH



    HEALTH CARE THEMEDelaware Health Information Network 24

    First State Orthopaedics 26

    SecureNetMD 27

    Aquacare Physical Therapy 28

    NOVEMBER THEME: Holidays and Year-end PlanningCall Chris Redman at (302) 629-9788 or

    On the CoverNanticoke Memorial Hospital, founded in 1945 and now

    known as Nanticoke Health Services, has grown to meet the demands of the community. Photo by Ron MacArthur

    inside 10/13


    Penny Short, Chief Operating Officer and Chief Nursing Officer, and Steven Rose, RN, MN, President/CEO of Nanticoke Health Services, are in the lobby of the hospital.

    Kent Tourism Report on page 14

  • 6 Business Report | October 2013

    Chamber Phone Key contact Dues* Members Fax

    Bethany-Fenwick Chamber of Commerce 539-2100 David Martin $211 800 539-9434

    Delmar Chamber of Commerce 846-3336 Diane Johnson $75 67 846-3336

    Georgetown Chamber of Commerce 856-1544 Karen Duffield $150 460 856-1577

    Laurel Chamber of Commerce 875-9319 Don Dykes $130 125

    Lewes Chamber of Commerce 645-8073 Betsy Reamer $210 432 645-8412

    Milford Chamber of Commerce 422-3344 Jo Schmeiser $165 310 422-7503

    Millsboro Chamber of Commerce 934-6777 Amy Simmons $150 260 934-6065

    Milton Chamber of Commerce 684-1101 Georgia Dalzell $150 120 684-1101

    Rehoboth-Dewey Chamber of Commerce 227-2233 Carol Everhart $210 1303 227-8351

    Seaford Chamber of Commerce 629-9690 Paula Gunson $150 340 629-0281

    Central Delaware Chamber of Commerce 734-7513 Judy Diogo $225 868 678-0189

    Delaware State Chamber of Commerce 655-7221 Bill Stephano $299 2800 654-0691

    Delmarva Black Chamber of Commerce 450-4501 Clay Hammond

    * Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.


    Guerke joins Food Bank of Delaware

    Gwen Guerke has joined the Food Bank of Delaware as its new Milford branch communications coordinator.

    This new role comes at an exciting time for the Food Bank of Delaware as the expanded branch opened its doors to the first class of The Culinary School on Sept. 9, and an official rib-bon cutting was held on Sept. 20.

    Guerke will be responsible for com-municating with print, visual and social media vehicles about the Food Bank of Delawares Milford Branch and culti-vating relationships with key members of the downstate community. She will be educating the public and potential donors of the mission and work of the Food Bank of Delaware and the Milford Branch expansion project.

    Prior to joining the Food Bank of Delaware, Guerke worked as the long-time editor of the Milford Chronicle/The Journal and is best known as the Tell Gwen columnist for the Delaware State News. She is a veteran adjunct instructor at Delaware Technical Community Colleges Owens Campus, and is also employed as a part-time marketing and communications special-ist for Bayhealth.

    Thank You for Choosing Wilgus Associates We Appreciate Your Business

    Visit us on the web: WWW.WILGUSASSOCIATES.COM or call one of our three office locations.

    Home Flood Auto Umbrella Business Life & Health

    210 West Market St., Georgetown, DE302-855-0500 1-888-421-6521

    BETHANY BEACH32904 S. Coastal Hwy.302-539-75111-800-441-8118

    LEWES1520 Savannah Rd.


    Buying insurance doesnt have to be full of Fright and pricing with Tricks!

    For a TREAT of quality customer service, call today!

  • Business Report | October 2013 7

    Bayhealth + Penn Medicine


    When our doctors get together, great things happen. You want the finest care you can get. Period. We want you to have it. No excuses. Thats why weve affiliated with one of the premier healthcare institutions in the areaPenn Medicine. For heart, cancer, orthopaedics and stroke care, youll have access to the top medical minds in the arearight here, close to home.

    To learn more about what this affiliation means to you, go to

    BAYHEALTH13139_PennMedicineAd_8.187x10.875.indd 1 5/2/13 4:35 PM

  • 8 Business Report | October 2013

    Owners of five Delaware businesses are thinking holidays already, and they have every reason to do so theyll be taking part in a state-led initiative that will provide them with rent-free commercial space for three months in a Delaware downtown from October through December.

    The new businesses chosen to partici-pate in Project Pop-Up 2013 will open by Oct. 1 in Dover, Milford, Milton and Smyrna.

    Unlike more traditional Pop-Up programs in other areas of the country, Delawares Project Pop-Up has the dual goal of helping small business owners sign a long-term lease to occupy a brick-and-mortar location while also filling vacant properties in the states towns. This year, all selectees have signed leases that will allow them to make a smooth transition to paid occupancy beginning Jan. 1, 2014.

    The following businesses were cho-sen to take part in Project Pop-U