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MS Business Report Oct. 2013


<ul><li><p>MS October 2013MS October 2013</p><p>Business Report</p><p>NanticokeGrowing to Meet the Needs of the Community</p><p>ALSO INSIDEHospitals joining the walk-ins movement </p></li><li><p>2 Business Report | October 2013</p><p>Better Communication for Better Healthcare</p><p>107 Wolf Creek Blvd., Suite 2Dover, DE 19901302-678-0220</p><p>E-mail: info@dhin.orgWeb:</p><p>The Future is Now</p><p>DHIN continues to break new ground for Delaware patients and themedical community that serves them. We are the first to reach 100%participation from acute care hospitals statewide; the first to developrelationships with hospitals across state lines (Atlantic General Hospital inBerlin, MD and Union Hospital in Elkton, MD) and the first HIE to consult toanother (as we have with the Hawaii Health Information Exchange.)</p><p>Does Your Doc DHIN? To learn more, visit Healthcareprofessionals seeking information about joining DHIN are encouraged tocall 302-678-0220.</p><p>The future is exciting to contemplate, but even more exciting to experience.Learn about DHIN today!</p><p>Not long ago, people called the idea of having a patients medical information in one highly securelocation a futuristic pipedreamIn the First State we call it the Delaware Health Information Network, or DHIN.</p><p>DHIN is our nations first and most mature statewide health information exchange. By bringing togetherpatient information, medical results and reports from doctors in one safe and secure online location, doctorsand nurses, hospitals, emergency rooms and specialists can save time, money and most importantly, lives.</p></li><li><p> Business Report | October 2013 3</p><p>Horty &amp; Horty, P.A. Certified Public Accountants and Consultants Offices in Wilmington and Dover, Delaware </p><p> 888.968.7168</p><p>Redefining Service. </p><p>[dee-teyld]Business requirements are always changing, becoming more complex. You want a firm that you can trust to give care and consideration to all aspects of your business. The Horty professionals are thorough, thoughtful and comprehensive in their approach to providing service. We see the big picture, but we pay attention to the details.</p><p>Detailed</p></li><li><p>4 Business Report | October 2013</p><p>BEEBEMED.ORG</p><p>BEEBE MEDICAL CENTER</p><p>WALK-IN CARE AND OUTPATIENT SERVICESTWO CONVENIENT LOCATIONS IN SOUTHERN DELAWARE</p><p>BEEBEMILLSBORO</p><p>28538 Dupont Blvd. </p><p>(Rt. 113), Millsboro</p><p>BEEBEGEORGETOWN</p><p>21635 Biden Avenue</p><p>(Rt. 404/18), Georgetown</p><p>MILLSBORORT. 113 (28538 DUPONT BLVD)(302) 934-5052WALK-IN CARE* OPEN 7 DAYS A WEEK SundaySaturday, 11 a.m.7 p.m.</p><p>BEEBE OUTPATIENT SERVICESBeebe Imaging MondayFriday, 7 a.m.5 p.m. Saturday, 6 a.m.NoonWalk-in X-ray | Mammography </p><p>Beebe Lab Express MondayFriday, 6 a.m.5 p.m. Saturday, 6 a.m.Noon</p><p>Beebe Rehab 232 Mitchell Street, Millsboro(302) 934-1500MondayFriday, 8 a.m.4:30 p.m. Physical Therapy | Occupational Therapy Speech and Language Pathology</p><p>COMING SOON IN LATE OCTOBER!GEORGETOWN21635 BIDEN AVENUE(RT. 404/18 JUST WEST OF RT. 113)(302) 856-9729WALK-IN CARE*OPEN 7 DAYS A WEEK </p><p>BEEBE OUTPATIENT SERVICESBeebe Imaging CT Scan | MRI | Ultrasound | X-ray Digital Mammography | Bone Densitometry</p><p>Beebe Lab Express Beebe Rehab Physical Therapy | Occupational Therapy Speech and Language Pathology</p><p>PRIMARY CARE* (302) 856-9596</p><p>Pre-Arrival Services(302) 645-FAST (3278)Pre-Arrival Services is a centralized location that provides physicians oces and patients with a simplied and coordinated method to schedule outpatient services. Patients are scheduled and pre-registered for all services before arriving at the service location on the day of their appointment.</p><p>Visit Beebes website for more</p></li><li><p> Business Report | October 2013 5</p><p> 6 CHAMBER LISTINGS</p><p>10 BUSINESS DIGEST</p><p>12 GUEST COLUMN The right worker for the right job</p><p>14 KENT TOURISM REPORT</p><p>18 COVER STORY NANTICOKE HEALTH SERVICES Growing to Meet the Needs of the Community</p><p>20 GUEST COLUMN Preparing now for the employer mandate could save time and money</p><p>22 FEATURE STORY Hospitals joining the walk-ins movement by opening their own affiliated clinics </p><p>30 HEALTH</p><p>31 BUSINESS LICENSES</p><p>34 BUSINESS DIRECTORY</p><p>HEALTH CARE THEMEDelaware Health Information Network 24</p><p>First State Orthopaedics 26</p><p>SecureNetMD 27</p><p>Aquacare Physical Therapy 28</p><p>NOVEMBER THEME: Holidays and Year-end PlanningCall Chris Redman at (302) 629-9788 or</p><p>On the CoverNanticoke Memorial Hospital, founded in 1945 and now </p><p>known as Nanticoke Health Services, has grown to meet the demands of the community. Photo by Ron MacArthur</p><p>inside 10/13 </p><p>18</p><p>Penny Short, Chief Operating Officer and Chief Nursing Officer, and Steven Rose, RN, MN, President/CEO of Nanticoke Health Services, are in the lobby of the hospital.</p><p>Kent Tourism Report on page 14</p></li><li><p>6 Business Report | October 2013</p><p> Chamber Phone Key contact Dues* Members Fax </p><p>Bethany-Fenwick Chamber of Commerce 539-2100 David Martin $211 800 539-9434</p><p>Delmar Chamber of Commerce 846-3336 Diane Johnson $75 67 846-3336</p><p>Georgetown Chamber of Commerce 856-1544 Karen Duffield $150 460 856-1577</p><p>Laurel Chamber of Commerce 875-9319 Don Dykes $130 125 </p><p>Lewes Chamber of Commerce 645-8073 Betsy Reamer $210 432 645-8412</p><p>Milford Chamber of Commerce 422-3344 Jo Schmeiser $165 310 422-7503</p><p>Millsboro Chamber of Commerce 934-6777 Amy Simmons $150 260 934-6065</p><p>Milton Chamber of Commerce 684-1101 Georgia Dalzell $150 120 684-1101</p><p>Rehoboth-Dewey Chamber of Commerce 227-2233 Carol Everhart $210 1303 227-8351</p><p>Seaford Chamber of Commerce 629-9690 Paula Gunson $150 340 629-0281</p><p>Central Delaware Chamber of Commerce 734-7513 Judy Diogo $225 868 678-0189</p><p>Delaware State Chamber of Commerce 655-7221 Bill Stephano $299 2800 654-0691</p><p>Delmarva Black Chamber of Commerce 450-4501 Clay Hammond </p><p> * Annual membership cost based on businesses with fewer than 10 employees. For Delaware State and Central Delaware chambers membership cost figure is for 1-5 members. For Delaware State Chamber special rate applies if business already belongs to another chamber.</p><p> CHAMBER LISTINGS</p><p>Guerke joins Food Bank of Delaware </p><p>Gwen Guerke has joined the Food Bank of Delaware as its new Milford branch communications coordinator. </p><p>This new role comes at an exciting time for the Food Bank of Delaware as the expanded branch opened its doors to the first class of The Culinary School on Sept. 9, and an official rib-bon cutting was held on Sept. 20. </p><p>Guerke will be responsible for com-municating with print, visual and social media vehicles about the Food Bank of Delawares Milford Branch and culti-vating relationships with key members of the downstate community. She will be educating the public and potential donors of the mission and work of the Food Bank of Delaware and the Milford Branch expansion project. </p><p>Prior to joining the Food Bank of Delaware, Guerke worked as the long-time editor of the Milford Chronicle/The Journal and is best known as the Tell Gwen columnist for the Delaware State News. She is a veteran adjunct instructor at Delaware Technical Community Colleges Owens Campus, and is also employed as a part-time marketing and communications special-ist for Bayhealth.</p><p>Thank You for Choosing Wilgus Associates We Appreciate Your Business </p><p>Visit us on the web: WWW.WILGUSASSOCIATES.COM or call one of our three office locations.</p><p>Home Flood Auto Umbrella Business Life &amp; Health</p><p>210 West Market St., Georgetown, DE302-855-0500 1-888-421-6521</p><p>BETHANY BEACH32904 S. Coastal Hwy.302-539-75111-800-441-8118</p><p>LEWES1520 Savannah Rd.</p><p>302-645-92151-800-421-6521</p><p>Buying insurance doesnt have to be full of Fright and pricing with Tricks!</p><p>For a TREAT of quality customer service, call today! </p></li><li><p> Business Report | October 2013 7</p><p>Bayhealth + Penn Medicine</p><p>KENT GENERAL | MILFORD MEMORIAL </p><p></p><p>When our doctors get together, great things happen. You want the finest care you can get. Period. We want you to have it. No excuses. Thats why weve affiliated with one of the premier healthcare institutions in the areaPenn Medicine. For heart, cancer, orthopaedics and stroke care, youll have access to the top medical minds in the arearight here, close to home.</p><p>To learn more about what this affiliation means to you, go to </p><p>BAYHEALTH13139_PennMedicineAd_8.187x10.875.indd 1 5/2/13 4:35 PM</p></li><li><p>8 Business Report | October 2013</p><p>Owners of five Delaware businesses are thinking holidays already, and they have every reason to do so theyll be taking part in a state-led initiative that will provide them with rent-free commercial space for three months in a Delaware downtown from October through December.</p><p>The new businesses chosen to partici-pate in Project Pop-Up 2013 will open by Oct. 1 in Dover, Milford, Milton and Smyrna.</p><p>Unlike more traditional Pop-Up programs in other areas of the country, Delawares Project Pop-Up has the dual goal of helping small business owners sign a long-term lease to occupy a brick-and-mortar location while also filling vacant properties in the states towns. This year, all selectees have signed leases that will allow them to make a smooth transition to paid occupancy beginning Jan. 1, 2014.</p><p>The following businesses were cho-sen to take part in Project Pop-Up 2013:</p><p>ComputersFixedToday,acom-puter repair/ retail company in Dover owned by Theo Morgan.</p><p>302Fitness,apersonaltrainingstu-</p><p>dio and small group workout center in Milton owned by John Lehne.</p><p>MiltonWellnessCenterofDelaware, which offers human perfor-mance consulting including yoga, coach-ing and sports psychology, run by Dr. Bill Shearer and Mary Van House.</p><p>MilfordMassage,WellnessandYoga, a Milford-based business owned by Paige Deiner.</p><p>RoyalTreatments,aSmyrna-basedbusiness owned by Karen Gill that offers custom window treatments, home dcor and accessories.</p><p>This is the second year that the Delaware Economic Development Office and Downtown Delaware have offered Project Pop-Up, with last years program placing three businesses in open spaces.</p><p>Both Amber Shader, owner of First &amp; Little baby boutique in Middletown, andJennWhite,ownerofLittlePosiesPhotography in Milford, signed long-term leases to stay in their properties beyond the three-month period offered by the program.</p><p>Last year, two of our success stories quickly became part of their respective </p><p>downtown business communities, said Diane Laird, DEDO State Coordinator forDowntownDelaware.Werecon-fident that the properties and business owners taking part in Project Pop-Up 2013 will find that same spirit of part-nership in their new homes, and that this synergy will translate into success beyond the upcoming holiday season.</p><p>Alan Levin, director of the Delaware Economic Development Office, said Project Pop-Up has become a vital tool in helping revitalize Delawares main streets.</p><p>The strength of our economy relies on the health of our downtowns, and were banking on Project Pop-Up to once again stir growth and activity in thesemunicipalities,Levinsaid.Weare proud of these small business own-ers for taking the next step and moving into a storefront, which in turn helps us by bringing a vacant property to life.</p><p>For more information about the Delaware Economic Development Office, visit To learn more about the Main Street pro-gram, visit</p><p>Five businesses will pop up in Delaware downtowns </p><p>Children of all ages are invited to participate in the Old Fashion Beach Games on the beach at Rehoboth Avenue on Saturday, Oct. 26 beginning at 2:30 p.m.</p><p>The24thannualSeaWitchFestival is October 25 to 27 with these and other events planned:</p><p>5KRace&amp;1MileFrightWalk-TheSeaWitch5KFallClassicand1MileFrightWalkbeginsatGroveParkat9a.m.on Sunday, Oct. 27. Many of the 500+ runners, including entire families, arrive in costume. Prizes are presented not only for time, but also for the best costumes. </p><p>Broom Tossing Contest - All age based categories get a chance to toss their numbered broom on the beach, with the longest distance winning. The Broom Tossing Contest will be held at 3:30 p.m. on Saturday, Oct. 26.</p><p>Old Fashion Beach Games - Children of all ages are invited to participate in the Old Fashion Beach Games on the beach at RehobothAvenueonSaturday,Oct.26begin-ning at 2:30 p.m. </p><p>For more information, visit www.beach-fun.comorcontacttheRehobothBeach-Dewey Beach Chamber of Commerce at 800-441-1329 x0, 302-227-2233 x0, or</p><p>24th Annual Sea Witch Halloween &amp; Fiddlers Festival is October 25 - 27</p></li><li><p> Business Report | October 2013 9</p><p>Your future just got brighter.Your future just got brighter.Your future just got brighter.</p><p>Highmark Blue Cross Blue Shield Delaware is an Independent Licensee of the Blue Cross and Blue Shield Association. Subject to the terms of your benefi t plan.</p><p>Were invigorating coverage by providing a new suite of web tools. Our Provider Ratings allow you to choose care options based on quality and convenience. You can use Virtual ID to send your member card to your selected provider. Health and wellness support helps you take control. Soon, youll be able to use a Care Cost Estimator that lets you compare out-of-pocket costs. These powerful tools are just a few examples of the ways we work to maintain the care youve come to expect. </p></li><li><p>10 Business Report | October 2013</p><p>Social media certification course offered </p><p>The National Institute for Social Media (NISM) has estab-lished a partnership with Delaware Technical Community Colleges Jack F. Owens Campus.</p><p>Under the partnership, students can now enroll in the NISM certi-fication preparation course through Delaware Techs Corporate and Community Programs Continuing Education Division. </p><p>Beginning Oct. 2, the college will host the NISM Social Media Strategist Certification Training course. Classes will begin on Wednesday,Oct.2andrunthroughDec. 11. The class will meet from 6 to 9 p.m. </p><p>Werecognizethevitalneedfor social media skills in business today and wanted to respond to our community with a comprehensive and valuable certification program, said Delaware Tech Corporate and Community Programs Director Chris Moody. These courses are designed to offer the very latest in training to help people succeed in the social media arena.</p><p>To achieve certification as a social media strategist, participants who complete the preparatory course will be required to apply for, and pass a certification exam cover-ing the six primary content domains of general practitioners in social media: strategic planning; compli-ance and governance; social media marketing; project and campaign management; community manage-ment; and research and analysis. Certified professionals will have demonstrated at least minimum levels of comprehension of essential social media best practices, and are able to apply them on the job with a marginal level of supervision.</p><p>To inquire about the program or register for course...</p></li></ul>