NTU EMBA 商業模式創新與設計思考 (2012)guo.ba.ntu.edu.tw/教學課程/商研所/商業模式創新與... · 企業Handspring 聘請,藉由IDEO ... IDEO 的創新流程可以為台灣的公司所採用嗎? 個案影片: 美國ABC 電視台對IDEO 之報導

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1 NTU EMBA (2012) 3366-1050rsguo@ntu.edu.tw http://guo.ba.ntu.edu.tw 1020 1pm-1:30pm (102) (11/11, 12/2, 12/15, 12/16) Design Thinking IDEO David KelleyMIT Tim Brown 20Tina Seelig 20% 30% 50% 40 8 2 1 (11/11; 9am-5pm) 1 2 #1: Amazon 3 DNA DNA; 4 #2: Apple ppt 2 (12/2; 9am-5pm) 5 6 #3: IDEO ppt 7 8 3 (12/15; 9am-5pm) 9 (1) 10 (2) 11 (3) 12 (4) 4 (12/16; 9am-5pm) 13 (5) 14 (6) 15 (7) 16 (8) 3 11/11 (9am-5pm) 9am-10:30am Johnson(2008) 10:50am-12:30pm ( 9-801-194) 1. 2. () 3. 2001 Bezos : Amazon CEO Bezos 1:30am-2:40am DNA Dyer (2009) DNA Hansen (2007) 3:00am-5:00pm : Apple ( 9-609-066) Apple 1980 2010 4 powerpoint ( kaekuen@gmail.com; rsguo@ntu.edu.tw) 1 Apple 2 Apple ?? 3 Apple 12/2 (9am-5pm) 9am-10:30am Brown (2008) 10:50am-12:30pm IDEO ( 9-600-143) IDEO Dennis Boyle Handspring IDEO powerpoint 1. IDEO 2. Boyle Handspring ?? 3. IDEO? : ABC IDEO 2:00pm-5:00pm 5 12/15 (9am-5pm), 12/16 (9am-5pm) (9am-5pm) (9am-5pm) 08:30-09:00 9:00-10:00 (Ideate) 10:00-12:00 Gift Giving (Prototype) 12:00:13:00 13:00-14:00 (Empathy) (Testing) 14:00-16:00 - (Story Telling) 16:00-17:00 /(Define) (Design Thinking) 1 : 3 0 2: 6 3: 4 5:

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