Redes Socias e Inovação Digital - vol. I

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  • 8/7/2019 Redes Socias e Inovao Digital - vol. I

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    Pnmns _gohehs n Hlgzeg Mhih}ecLg ~sn zncbgs aeves vepe mnsog`php lgzes }nppes

    ^a vpgdn}gIehe Opne}hzn + OHO N_VA

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    Ogvxphib} 0655 Iehe Ophe}hzn yyy,ieheopne}hzn,oga,`p "j~lm, 0668( ' _g Ve~cg; 2? vihles

    ]}~cg4 Pnmns _gohes n Hlgzeg Mhih}ec

    Nrvnmhnl}n

    Oglsncbg Nmh}gphec4

    Oh`ncn _hcze# Ihc Ihepmncch

    Pnsvglsznc4Ihc Ihepmncch

    Pnechteg4Iehe Opne}hzn n OHO'N_VA

    Nmhg n Pnzhsg4Oh`ncn _hcze

    Vp gm~g mn ipoe@p~le Peagl

    Mheipeaeg4Oeahce Oeppelg

    GPIELHTEG N NRNO^G

    +

    E Iehe Opne}hzn ~ae Navpnse mn ]nlmlohes#u~n zhse hlgzeg le Ins}g mg Oglbnohanl}g#e Ins}g me Hlgzeg n nsvnohechteme nasgc~ns }nolgcihoes vepe Pnceohgleanl}gMhih}ec# Pnmns _gohehs# Oeavelbes mn NaehcAepkn}hli n Oeavelbes mn Ag`hcn Aepkn}hli,

    Ochu~n n seh`e aehs na4yyy,ieheopne}hzn,oga,`p'sh}n'F Wieheopne}hznjeon`ggk,oga'ieheopne}hzn`peshc

    Ochu~n n seh`e aehs na4

    G Onl}pg mn Hlgzeg n Ophe}hzhmemn "OHO(N_VA vpgvgpohgle g ea`hnl}n emnu~emgvepe vnssges hl}npnssemes na sn }gplepnavpgsshglehs e}~el}ns na ~a onlphgnr}pnaeanl}n mhlahog glmn hlgzeg nophe}hzhmemn oepeo}nphtea oeme znt aehs ese}hzhmemns mes aepoes cmnpns, Lg OHO sgpnechtemgs gs o~psgs mg vpgjnssgp Ihc Ihepmncch#g /HlgzemgpnsN_VA

    Ns}e g`pe ns} chonloheme sg` ~ae Chonle Opne}hzn Ogaagls,E}ph`~hg ^sg lg!oganpohec Ogavep}hcbeanl}g vnce ansae chonle ?,6 @peshc,Vepe znp ns}e chonle# zhsh}n b}}v4''opne}hznogaagls,gpi'chonlsns'`x!lo!se'?,6'`p'

    http://www.gaiacreative.com.br/site/http://twitter.com/_gaiacreativehttp://www.facebook.com/gaiacreativebrasilhttp://www.facebook.com/acoesinovadorashttp://twitter.com/inovadoresespmhttp://www.inovadoresespm.com.br/http://www.facebook.com/gaiacreativebrasilhttp://twitter.com/_gaiacreativehttp://www.gaiacreative.com.br/site/
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    VPNJOHGG Chzpg Ogce`gpe}hzg mn Pnmns _gohehs leson~ mn ~ae hmhe mn d~l}ep }gmes es gvhlhnsmgs an~s ec~lgs u~n vessepea vncg Hlgzemgpns N_VA, Nssns ep}higs sg ~ae d~lgme ins}g mg oglbnohanl}g# hlgzeg n amhes sgohehs,

    ]nlbg gpi~cbg mn celep nssn chzpg ogce`gpe}hzg zgc~an H, ~ae jgpae mn b~aelhtepn evpgrhaep ~ae vep}n mgs ec~lgs u~n vessepea na }el}es n mhs}hl}es }~paes u~n}hzn e bglpe mn cnohglep n eavchep e zhsg mg a~lmg mhih}ec,

    Vgp aehs vepemgrec u~n vgsse vepnonp# vepe g ns}~mhgsg mg a~lmg mhih}ec# ogagn~# g je}g me mhih}echteg mg a~lmg# g u~n# le}~pecanl}n# inpe ipelmns mzhmes#vepe aha el}ns mn e`pelinp g s~pihanl}g mnces# havgp}el}n nl}nlmnp vgp u~n ncesnrhs}na,

    Bgdn# sn eci~a vessep mnt ahl~}gs le jpnl}n mn ~a ogav~}emgp# snp g s~ohnl}nvepe u~n evepne ~ae sphn mn vnpi~l}es ogag vgp u~n e Pehlbe me Hlice}nppe }na~a vnpc gohec lg ]yh}}np7# u~ec g ag}hzg vepe es vnssges vessepna 566 ahcbns

    mn bgpes nmh}elmg e Yhkhvmhe7 g~ g u~n cnzg~ gs ~s~phgs e oepna aehs mn ~a}phcbg mn bgpes na pnmns sgohehs7,

    G vgpu~ ogavcnrg n nlogl}pep petns na pncens sgohehs eavchoemes vnce hl}npln},Vepe ncn# u~ns}ns ogag4 nliedep!sn# snl}hp!sn hloc~mg# znp!sn ogag sgohecanl}n }hcn vp na vp}hoe e ecae navpnnlmnmgpe# sg eci~aes mes oe~ses u~n cnzea e ns}nlgzg ogavgp}eanl}g zhp}~ec,

    ]~mg hssg# lg nl}el}g# cnze vepe ~a ansag oeahlbg# g u~n obeag mn inlnpgshmemnogcn}hze, Na pnmns sgohehs# vgp nrnavcg# vgssznc nlrnpiep nrnavcgs mns}e

    epaeg# ogag u~elmg vnssges pnogppna eg ]yh}}np vepe vnmhp sgogppg g~ vepese`np hljgpaens mn jeahchepns n eahigs nlzgczhmgs na ~ae }peimhe# ogag jgh goesg mg c}hag }nppnag}g lg Devg,

    E opheg ogce`gpe}hze mn oglbnohanl}g }ea`a vgmn snp zhs}e na sh}ns ogag g N~Cna`pg na u~n sn vgmn eogavelbep sn es vpgvgs}es mn mn}npahlemg oelmhme}g

    Iehe Opne}hzn + OHO N_VA

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    Ihc Ihepmncch nsvnohechs}e lg A~lmg,oga# oga 50 elgsmn nrvnphlohe le npe mhih}ec, _n~ }pe`ecbg eoemahog `esnemg le _gohnmemn Hanmhe}hs}e# Noglgahe Ophe}hzen le npe me mnagopeohe mes amhes sgohehs, Vpgjnssgplgs o~psgs mn Vs!Ipem~eg n A@E le N_VA nONG me Iehe Opne}hzn# navpnse na u~n havcnanl}ehl}nchilohe mn amhes sgohehs# noglgahe ogce`gpe}hzen ins}g mg oglbnohanl}g vepe navpnses ogag @AY#

    J~lmeg Pg`np}g Aephlbg# Ip~vg OOP# _N@PEN# AHLH#Ip~vg Op~tnhpg mg _~c# nl}pn g~}pes,Lg OHO "Onl}pg mn Hlgzeg n Ophe}hzhmemn( me N_VAoggpmnle u~e}pg o~psgs4 Ens Hlgzemgpes na Oga~lhoeg Mhih}ec Pnmns _gohehs n Hlgzeg Mhih}ec _}ep}~vs# Noglgahe Ophe}hze n Navpnnlmnmgphsagle Npe Mhih}ec Ox`npEp}n

    ]nr}g `esnemg le og`np}~pe mg vgp}ec ]nppe me vecns}pe lg ]NMrVgp}g Ecnipn

    ncnh}g ns}g snlmg o~avphmes # g~ mg D~s} Aemn Cgzn# na u~n# vgp eci~a ag}hzg

    ns}pelbg# vnssges ogavep}hcbea oga g a~lmg ogag jgh s~e c}hae pnceg snr~ec,

    Vepe eca me havpnssg mn u~n e hl}npln} e sgc~g vepe }gmgs gs vpg`cnaesmg a~lmg# g onlphg zhsc~a`pemg vncg vecns}pel}n pnecanl}n havpnsshgle, Lns}nogl}nr}g# inpea!sn lgzgs zecgpns sgohehs n lgzes pnsvglse`hchmemns# ogag glesohanl}g mghlmhzm~g ogcn}hzg, Lg so~cg RRH# es agnmes u~n agzhanl}ea gvceln}e sg e me pnv~}eg n e me opnmh`hchmemn, B ~a lgzg }hvg mn ohzhchteg aehsnliedeme lesonlmg n e pnmn sgohec sn }gplg~ g c~iep me znpmemn, B ~ae lgze ashoena`ecelmg e b~aelhmemn,

    Vpnohsg b~aelhtep e hl}npln}# inpep ogl}nmg mn u~echmemn# sgohechtep aehs# ~}hchtep ehl}nchilohe ogcn}hze vepe ophep sgc~ns ophe}hzes vepe gs vpg`cnaes me b~aelhmemn, vpnohsg nl}nlmnp g shilhoemg mn g }gmg aehgp u~n e sgae mes vep}ns, Hssg u~nnlshlg le sece mn e~ce n vgp nssns ag}hzgs u~n pn~lh }nr}gs mn an~s ec~lgs lnssnchzpg vepe vep}hcbep oglbnohanl}g, Eipemng e }gmgs vnce ogce`gpeg n mnmhoeg,

    Iehe Opne}hzn + OHO N_VA

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    EIPEMNOHANL]G_E hmnhe mg n!`ggk leson~ na 0656# mnl}pg mg o~psg Pnmns _gohehs n Hlgzeg Mhih}ecn sn ns}nlmn~ vepe g o~psg mn Ens Hlgzemgpes n Oga~lhoeg Mhih}ec, Nssns o~psgspnechtemgs vncg Onl}pg mn Hlgzeg n Ophe}hzhmemn'N_VA n ahlhs}pemgs vncg vpgjnssgpIhc Ihepmncch,

    Gs ec~lgs e`peepea e hmnhe n nloeahlbepea sn~s }nr}gs ogce`gpe}hzeanl}n#

    ags}pelmg u~n vgmnags ogcgoep `ga ogl}nmg le pnmn# oga `ges jgl}ns n u~n ghavgp}el}n vep}hcbep g u~n eogl}non mn `ga,

    Nssn n!`ggk ~ae aelnhpe mn mnagls}pep g u~el}g gs ec~lgs sg phogs na ogl}nmgn u~n }na e oeveohmemn mn vpgm~thpna ogl}nmg, ]ea`a ogl}eags oga }nr}gs mnvep}hohvel}ns mg /Hl}npahles 0656# pnechtemg vncg Haes}nps,

    oga a~h}e ecniphe u~n eipemng vphanhpg e Mn~s# u~n an mn~ jgpe vepe o~c}hzepnssn vpgdn}g# mnvghs eg vpgjnssgp Ihc Ihepmncch u~n an mn~ e bglpe mn nmh}ep n o~hmep

    mn }gmgs gs mn}ecbns mg vpgdn}g n vgp c}hag# n lg anlgs havgp}el}n# egs ec~lgsu~n vep}hohvepea ogce`gpe}hzeanl}n oga sn~s }nr}gs# s~es hmnhes# sna zgos lgns}epeags eu~h, Evpgznh}g vepe mns}eoep e vpg e}hzhmemn me Oeahce Oeppelg egmheipeaep g chzpg n jet!cg oga mnmhoeg n eagp# essha ogag }gmgs gs nlzgczhmgslg vpgdn}g,

    Eipemng e }gmgs gs vpgveiemgpns mns}e hmnhe n d el}nohvg# an~ a~h}g g`phiemg# egsvprhags ec~lgs mg Ihc Ihepmncch u~n vep}hohvepg mgs vprhags n!`ggks,

    E`pegs#

    Oh`ncn _hczeElechs}e mn Amhes _gohehs me Iehe Opne}hzn

    Iehe Opne}hzn + OHO N_VA

    http://www.twitter.com/belle_rphttp://www.twitter.com/belle_rp
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    _^APHG@pelmhli glchln n nliedeanl}g mg ogls~ahmgpPgsh @nlhlh

    Pnmns _gohehs mgs elgs 26 n g u~n nces lg vgmna etnp vnce s~enavpnse bgdn%

    Nm~epmg Vglon

    Hl}nchilohe Ogavn}h}hze Evchoeme s Ahopg n Vnu~nles NavpnsesHspenc Ph`nhpg

    E Cnh me _ncze 0,64 Nl}pep les amhes sgohehs npe gvg4 bgdn g`phieg, U~ec e s~e eppg`e7Zhloh~s _eopeanl}g

    Ogce`gpe}hzhsag n e lgze npe me oga~lhoeg]bheig Ag~pe

    /Hl}npahles 0656 ! pnceohgleanl}gs eca mes }nolgcgihesAephele Elsncag

    Es amhes sgohehs ns}g melmg glme, Zeags s~pep7Zhloh~s _eopeanl}g

    ]g hllh}x elm `nxglm

    Jnplelme U~hl}g

    Pnmns _gohehs4 Lg ogavchu~n# oga~lhu~n!snNcehln Pgmphi~ns

    G dgig ogag mnseg mg cmhog les pnmns sgohehsIcgphe Vnpnhpe

    5=

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    Iehe Opne}hzn + OHO N_VA

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    P] vgp ezgp%Aglhsn mgs Pnhs Aep}hls me _hcze

    E shavchohmemn me HlgzegJe`hg Ig``g

    Ls u~l}hogs

    Elmp Lgi~nhpe

    H}hlnpphg me HlgzegElmpntte Cnh}n

    E hlgzeg mhih}ec@p~llg Jnppnhpe

    ^ae `ge oglznpseOehg O, G, Ph`nhpg

    ^a aganl}g mn hlgzeg,,, N vgpu~n lg# mn pnjnrgMhnig N, Ae}}npe

    G nsveg vepe hlgzepNmnpehcmg Jgl}ns

    Pnmns _gohehs n HlgzegNmle Igans Vnpnhpe

    Hlgzeg Mhih}ecJe`hg El}~lns

    Pnmns _gohehs4 ogl}e}gs hanmhe}gs mn }gmgs gs ipe~sJe}hae mn Gchznhpe Oepzecbg

    55

    50

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    >0

    Iehe Opne}hzn + OHO N_VA

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    E hlgzeg n sn~s haveo}gs le sgohnmemn e}~ecIhsncn Epele

    ]gplemg }eliznc ~ae pnmn sgohecD~chelg Ekhpe Kha~pe

    G u~n hlgzeg le oga~lhoeg mhih}ec7

    Ke}bhe Agphlh

    Dgigs n pnmns sgohehs# ~ae pnceg mn a~}~echsagAeponcg E`pel}ns

    Hlgzep ZhznpAepohg ]pei~n}}e Eceahlgs

    Mn inpeg na inpegAephe _ellhlh

    Es snlsens me hlgzegAephele Lesshj

    Hlgzelmg le Oga~lhoeg mg NzelincbgAephle Lepohsg

    G ogavgp}eanl}g hi~ech}phg les pnmns sgohehsLe}esbe ]gpcex

    Zgo d leson~ les pnmns sgohehs7Ve~ce Pnihle _~`hpns Iepohe

    0,>66 oepeo}npns sg`pn hlgzegPnle}e @glemhe

    00

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    Iehe Opne}hzn + OHO N_VA

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    G @gga mg aganl}g4 es Pnmns _gohehsPhoepmg Kepea

    E }nolgcgihe e ezgp me b~aelhmemn_pihg Vgpoeph

    Pnmns sgohehs zhp}~ehs4 g anhg mg ogang

    _~thn Oceznpx Oecmes

    ^ae Lgze Znpsg vepe e Bhs}phe mes GpielhtensObphs}heln Zhce Lgze Oeaepig

    Ogavep}hcbeanl}g _gohecD~chg Onsep Me Op~t

    Ancbgp eahigKephle @pemcnx

    Jecelmg mn lgzgChihe Obnahl Cn ]ecc~mno

    Vnlseanl}gs sg`pn Pnmns _gohehsLexeln Agl}nhpg

    ??

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    Iehe Opne}hzn + OHO N_VA

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    @pelmhli glchln nnliedeanl}g mg ogls~ahmgp

    Pgsh @nlhlh

    E ogls}p~g mn ~ae aepoe aehs e`pelinl}n mg u~n e opheg mn ~ae hmnl}hmemn zhs~ecu~n e pnvpnsnl}n; ogls}p~hp ~ae aepoe vgshohgl!ce hmngcgihoeanl}n lg anpoemg#ophelmg zecgpns oga gs u~ehs gs ogls~ahmgpns sn hmnl}hu~na nagohglecanl}n,E hl}npln} s~pin ogag ~a lgzg ea`hnl}n na u~n e aepoe mnzn sn vgshohglepns}pe}nihoeanl}n vepe ecoelep sn~ v`chog4 g `pelmhli glchln,

    E oga~lhoeg glchln vnpah}n ~ae hl}npeg oga g v`chog hlnrhs}nl}n na g~}pesamhes, vgssznc elechsep hanmhe}eanl}n gs pns~c}emgs mn ~ae eg# hmnl}hoep nagmhoep ns}pe}ihes u~n lg ns}g j~lohglelmg# nlzhep pnsvgs}es na }navg pnec#eca mn ogavep}hcbep n nrvgp ae}nphehs jeohcanl}n, _h}ns# oga~lhmemns# `cgis n pnmnssgohehs na inpec sg oelehs mn oga~lhoeg me aepoe oga g ogls~ahmgp "n zhon!znpse(,Vgpa# havgp}el}n cna`pep u~n lg sg oelehs nroc~shzgs4 ~ae hljgpaeg v~`choemele yn` ns} s~dnh}e e snp nlogl}peme n pnvchoeme vgp u~ecu~np vnssge# hlmnvnlmnl}n snvgsh}hze g~ lnie}hzeanl}n, G vnpc mg ogls~ahmgp a~mg~ n oga ncn eoe`g~ a~h}g mg

    ahs}hohsag u~n nrhs}he na }gplg me v~`chohmemn; e obelon mn vnssges eopnmh}epna nagvhlhns mn vnssges hi~ehs e nces a~h}g aehgp mg u~n eopnmh}epna na pnvpnsnl}el}nsmn aepoes zhmgs vgp znlmes, G opnsohanl}g mg eonssg e nssn }hvg mn snpzhg# glmnvnssges vgmna v~`choep s~es zhsns sg`pn u~ecu~np ess~l}g vepe u~ecu~np ~a#mnaelmg~ e lnonsshmemn mn aglh}gpep g u~n jecemg sg`pn e aepoe glchln# eca mnophep ep}ons vepe ~a vgshohgleanl}g u~n e}nlme egs ogls~ahmgpns mnssn ea`hnl}nnsvnoog, G `pelmhli nl}pe# nl}g# vepe vcelndep nssn ogavgp}eanl}g,

    Vphanhpeanl}n# g pelmhli# na u~ecu~np amhe# mnzn sn vpngo~vep oga g zecgp snl}hanl}ec}pelsah}hmg vnce aepoe, E u~echmemn mg vpgm~}g# e nrvnphlohe vpgvgpohgleme vncg ~sgn e snlseg mn vnp}nlonp e ~ae oga~lhmemn oga gs ansags hmnehs g u~n jet ~aeaepoe vnpm~pep lg igs}g mn ~a ogls~ahmgp, Aepoes u~n ogl}ea bhs}phes n nliedeavnssges na oe~ses ophea ~a zlo~cg nagohglec n nr}pevgcea e pnceg ogavpe n znlme,Nsvnohoeanl}n le oga~lhoeg glchln# nsse pnceg ochnl}n'aepoe jgh hllh}eanl}neavcheme n hl}nlshoeme mnzhmg egs pno~psgs mg anhg, G oelec mn oga~lhoeg lg

    5,

    Iehe Opne}hzn + OHO N_VA 50

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    ~lhce}npec# vnpah}hlmg u~n gs vpvphgs ogls~ahmgpns vpgm~tea ogl}nmg sg`pn e aepoen mhz~ci~na vepe g~}pgs; g anhg mnagop}hog# vgp}el}g lg b ~ae onls~pe sg`pngvhlhns shlonpes mhz~ciemes; g ~rg hljgpaeohglec ec}g# g u~n nrhin pnsvgs}es pvhmesvgp vep}n mes aepoes, ]ehs vep}ho~cephmemns nrvchoea e mnaelme mn ~a vcelndeanl}gmn vgshohgleanl}g vepe e aepoe lg anhg mhih}ec# hloc~hlmg ogag chmep oga ~a v`chog

    u~n ielbe zgt n vgmnp mn mnohsg,

    Evnsep mg jgog lg `pelmhli glchln# havgp}el}n jphsep u~n e vpnsnle me aepoelg sn chah}e e ~ae amhe; lgpaecanl}n# vcelndeanl}gs mn ins}g hloc~na ensna havpnssg# pmhg n ]Z, G je}g mnzn snp cnzemg na ogl}e lg vcelndeanl}g glchln4e oga~lhoeg mnzn snp hl}nipeme# g~ snde# oeme vne n vgshohgleanl}g mnzna snpognpnl}ns oga g }gmg, ^ae gvgp}~lhmemn mn vpgvgpohglep nrvnphlohes mhjnpnl}ns ophep bhs}phes }pelsahmh}hoes4 sg ophemgs ogl}nmgs nsvnoogs vepe oeme s~vgp}n#e}nlmnlmg s s~es vep}ho~cephmemns mn hl}npeg# n g g`dn}hzg u~n g vpvphgogls~ahmgp `~su~n n ogavcnanl}n nssn ogl}nmg, Eca mn nrvnphlohes mn hl}npegmhjnpnl}ns# nsses bhs}phes nlzgczna vnssges# u~n oganl}ea oga g~}pes vnssgessg`pn e nrvnphlohe# inpelmg ~a `~tt nsvgl}lng mn hl}npnssn, E vpnsnle na zphesamhes }ea`a iepel}n ~a aehgp lanpg mn vgl}gs mn ogl}e}g oga g ogls~ahmgp#g u~n mnagls}pe hl}npnssn me aepoe na ns}ep vpnsnl}n glmn sn~s ochnl}ns "ansagu~n lhobgs mncns( ns}g aes lg sn mnzn oglj~lmhp vgl}gs mn ogl}e}gs oga jetnpsvea n sg`pnoeppni!cgs mn hljgpaeg,

    G `pelmhli mnzn hloc~hp }ea`a ~a vcelndeanl}g mn oga~lhoeg hl}nple vepeeu~ncns u~n ns}g na ogl}e}g mhpn}g oga e aepoe, ]gmgs gs j~lohglphgs sg einl}ns

    u~n pnvpnsnl}ea n }pelsah}na vepe g v`chog gs zecgpns g~ oepeo}nps}hoes mn ~aeoeavelbe; ~ae nrvnphlohe jp~s}pel}n vepe g ogls~ahmgp }np e hl}nlg mn vep}hohvepmn ~ae e}hzhmemn vpgagzhme vnce aepoe# vgpa lg g`}np hljgpaens lnonssphesoga gs vpvphgs nlzgczhmgs, E} ansag e opnmh`hchmemn mes ens vgmn snp vnpmhme sn}gmgs lg ns}hznpna ohnl}ns mn u~ec vpgvgs}e e aepoe pnvpnsnl}e,

    ^ae `ge ns}pe}ihe mn `pelmhli glchln pns~c}emg mn ~ae ns}pe}ihe vnlsemebgaginlneanl}n ogag `pelmhli me aepoe, ~a ogld~l}g u~n cnze na ogl}e gss~vgp}ns ahmh}hogs# vcelndemgpns# j~lohglphgs n# vphlohvecanl}n# ogls~ahmgpns, G ~sgme hl}npln} lg mnzn snp jnh}g vgp snp ~ae }nlmlohe# aes sha vgp vnpah}hp evpgrhaegn o~c}hzg mn nagns me aepoe vepe oga g ogls~ahmgp, _g gs }ehs depmhlnhpgsechanl}elmg n o~hmelmg mn sn~s depmhls,

    Pnmns _gohehs n Hlgzeg Mhih}ec

    Iehe Opne}hzn + OHO N_VA 5?

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    Nm~epmg Vglon

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    C eags `phloep mn ogaelmgs na eg# vcexag`hc# jecogl# elmep mn `hohopgss# jnobepe p~e vepe ~ae vnceme na vcnlg elgs 26# n ogag vphanhpg vessg# oglzhmzeags gsancbgpns eahigs me pnihg vepe vep}hohvep me navpnh}eme, ^a mgs eahigs snavpnobeaeze g g~}pg n...