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Samsung Relative Evaluation Report on S1, iPhone

by john-paczkowski

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Description

Written in 2010, this competitive analysis shows benchmarking by Samsung’s product engineering team, and an overwhelmingly detailed screen-by-screen comparison of the iPhone and the Galaxy S I, in an effort to document and improve upon iPhone design failures and UI. Industry competitive intelligence or not, Apple is using this document to gain leverage in the $2.5 billion patent battle between the two tech giants.
Download Samsung Relative Evaluation Report on S1, iPhone

Transcript

PLAINTIFF’S EXHIBIT NO. 44 United States District Court Northern District of California No. 11-CV-01846-LHK (PSG) Apple Inc. v. Samsung Elecs. Date Admitted:__________ By:_________ Plaintiff's Exhibit No. 44.2 Plaintiff's Exhibit No. 44.3 Plaintiff's Exhibit No. 44.4 Plaintiff's Exhibit No. 44.5 Plaintiff's Exhibit No. 44.6 Plaintiff's Exhibit No. 44.7 Plaintiff's Exhibit No. 44.8 Plaintiff's Exhibit No. 44.9 Plaintiff's Exhibit No. 44.10 All implemented in one screen. Plaintiff's Exhibit No. 44.11 Plaintiff's Exhibit No. 44.12 Plaintiff's Exhibit No. 44.13 Plaintiff's Exhibit No. 44.14 Plaintiff's Exhibit No. 44.15 Plaintiff's Exhibit No. 44.16 Plaintiff's Exhibit No. 44.17 Plaintiff's Exhibit No. 44.18 Plaintiff's Exhibit No. 44.19 Plaintiff's Exhibit No. 44.20 Plaintiff's Exhibit No. 44.21 Plaintiff's Exhibit No. 44.22 Plaintiff's Exhibit No. 44.23 Plaintiff's Exhibit No. 44.24 Plaintiff's Exhibit No. 44.25 Plaintiff's Exhibit No. 44.26 Plaintiff's Exhibit No. 44.27 Plaintiff's Exhibit No. 44.28 Plaintiff's Exhibit No. 44.29 Plaintiff's Exhibit No. 44.30 Plaintiff's Exhibit No. 44.31 Plaintiff's Exhibit No. 44.32 Plaintiff's Exhibit No. 44.33 Plaintiff's Exhibit No. 44.34 Date of creation/time are displayed together at the top right, so the users can have information on the accurate memo creation date and time, and the convenience of use is enhanced Plaintiff's Exhibit No. 44.35 Plaintiff's Exhibit No. 44.36 Plaintiff's Exhibit No. 44.37 Plaintiff's Exhibit No. 44.38 Plaintiff's Exhibit No. 44.39 Plaintiff's Exhibit No. 44.40 Plaintiff's Exhibit No. 44.41 Modification should be made so that an alarm pop-up and keypad don't overlap. Plaintiff's Exhibit No. 44.42 It feels crowded because the left and right gaps between numbers are narrow. Plaintiff's Exhibit No. 44.43 Plaintiff's Exhibit No. 44.44 Plaintiff's Exhibit No. 44.45 Plaintiff's Exhibit No. 44.46 Plaintiff's Exhibit No. 44.47 Plaintiff's Exhibit No. 44.48 Plaintiff's Exhibit No. 44.49 Plaintiff's Exhibit No. 44.50 insufficient Plaintiff's Exhibit No. 44.51 Plaintiff's Exhibit No. 44.52 Plaintiff's Exhibit No. 44.53 Plaintiff's Exhibit No. 44.54 Plaintiff's Exhibit No. 44.55 Plaintiff's Exhibit No. 44.56 Plaintiff's Exhibit No. 44.57 Plaintiff's Exhibit No. 44.58 Double Tap only supports expansion/reduction therefore it's not possible to move quickly from the expanded screen mode. After the screen has been expanded and another point is Double tapped, it moves to another screen and expands that screen After the screen has been expanded and another point is Double tapped, the screen reduces to the original size. After the screen has been expanded and another point is double tapped, it moves to the area that was pointed and expands the screen. Only partial expansion is possible.. After the screen has been expanded and another point is double tapped, the screen reduces to the original size. Only overall expansion/ reduction is possible. Plaintiff's Exhibit No. 44.59 Plaintiff's Exhibit No. 44.60 Plaintiff's Exhibit No. 44.61 Plaintiff's Exhibit No. 44.62 Plaintiff's Exhibit No. 44.63 Plaintiff's Exhibit No. 44.64 Plaintiff's Exhibit No. 44.65 Plaintiff's Exhibit No. 44.66 Plaintiff's Exhibit No. 44.67 Plaintiff's Exhibit No. 44.68 Plaintiff's Exhibit No. 44.69 Plaintiff's Exhibit No. 44.70 Plaintiff's Exhibit No. 44.71 Plaintiff's Exhibit No. 44.72 Plaintiff's Exhibit No. 44.73 Plaintiff's Exhibit No. 44.74 Plaintiff's Exhibit No. 44.75 Plaintiff's Exhibit No. 44.76 Plaintiff's Exhibit No. 44.77 Plaintiff's Exhibit No. 44.78 Plaintiff's Exhibit No. 44.79 Plaintiff's Exhibit No. 44.80 Plaintiff's Exhibit No. 44.81 Plaintiff's Exhibit No. 44.82 Plaintiff's Exhibit No. 44.83 Plaintiff's Exhibit No. 44.84 Plaintiff's Exhibit No. 44.85 Plaintiff's Exhibit No. 44.86 Plaintiff's Exhibit No. 44.87 After entering a special character by pressing the input mode switch button at the right bottom, the applicable part should be pressed again to return to manual Plaintiff's Exhibit No. 44.88 Plaintiff's Exhibit No. 44.89 Plaintiff's Exhibit No. 44.90 Plaintiff's Exhibit No. 44.91 Plaintiff's Exhibit No. 44.92 Plaintiff's Exhibit No. 44.93 Plaintiff's Exhibit No. 44.94 It is inconvenient to scroll left and right Plaintiff's Exhibit No. 44.95 Plaintiff's Exhibit No. 44.96 Plaintiff's Exhibit No. 44.97 Plaintiff's Exhibit No. 44.98 Should enlarge the size of the posted item to distinguish them from the poster's image Plaintiff's Exhibit No. 44.99 Plaintiff's Exhibit No. 44.100 Plaintiff's Exhibit No. 44.101 Plaintiff's Exhibit No. 44.102 Plaintiff's Exhibit No. 44.103 Inconvenient to control music play during BGM play when the LCD is off Plaintiff's Exhibit No. 44.104 Plaintiff's Exhibit No. 44.105 Plaintiff's Exhibit No. 44.106 Plaintiff's Exhibit No. 44.107 Plaintiff's Exhibit No. 44.108 Plaintiff's Exhibit No. 44.109 Plaintiff's Exhibit No. 44.110 Plaintiff's Exhibit No. 44.111 Plaintiff's Exhibit No. 44.112 Plaintiff's Exhibit No. 44.113 Plaintiff's Exhibit No. 44.114 No animation effect when deleting messages Plaintiff's Exhibit No. 44.115 Plaintiff's Exhibit No. 44.116 Plaintiff's Exhibit No. 44.117 Plaintiff's Exhibit No. 44.118 Plaintiff's Exhibit No. 44.119 Plaintiff's Exhibit No. 44.120 Plaintiff's Exhibit No. 44.121 Plaintiff's Exhibit No. 44.122 In many instances, unrelated functions have similar background colors, failing to provide uniformity and often causing confusion as to even their functions. Feels awkward since all icons have frames on the background Plaintiff's Exhibit No. 44.123 Plaintiff's Exhibit No. 44.124 Plaintiff's Exhibit No. 44.125 Plaintiff's Exhibit No. 44.126 Plaintiff's Exhibit No. 44.127 Translation Confidential Usage of indistinguishable icons for different functions makes for difficult differentiation Instant recognizability due to highly intuitive icon usage. : Difficult differentiation due to icons that are duplicative or are intuitively deficient. Minimize replicate icons; can feel icons were made in consideration of the user, for instant recognition and ease for the user. Confusion can result from indistinguishable icons like Message and e-mail. Directions for Improvement Change replicate icons and select and use highly intuitive icons. For appls that have long names, change long names to simple ones or change the long name so it can be expressed at once for ease of recognition. Plaintiff's Exhibit No. 44.128 Plaintiff's Exhibit No. 44.129 Difficult to read because default key input mode is lower case and small in size Plaintiff's Exhibit No. 44.130 Plaintiff's Exhibit No.No. 44.263 Plaintiff's Exhibit No. 44.131 Plaintiff's Exhibit 44.263 Translation Confidential Graphical UI of the menu icons are monotonous. It maximizes a 3 dimensional effect utilizing light and the curve of icon frames is smooth There is no feeling of receiving light, and deficient feeling of softness in the curvature of icon corners. Light used for a three dimensionality; gives a luxurious feel. Curves are fluid to give a soft and comfortable feel. Menu icons lacking in three dimensional effect using light. Icon edge curvature not fluid. Strong impression that iPhone's icon concept was copied. Directions for Improvement Insert effects of light for a softer, more luxurious icon implementation. Make the edge curve more smooth to erase the hard feel. Remove a feeling that iPhone's menu icons are copied by differentiating design. Plaintiff's Exhibit No. 44.132 Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611 schroepfer@gmail.com seobanseok@gmail.com Certificate of Translation 10 May 2012 I hereby certify that this Korean to English translation of pages SAMNDCA00203880 to SAMNDCA00204010 of the document with the beginning Bates number SAMNDCA00203880 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word “TRANSLATION” at the upper right corner of each translated page. I further certify that I am competent in both languages and have twenty years of professional experience in Korean to English translation. 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