Seafood Restaurant Comparison

  • Published on
    14-Jul-2015

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<ul><li><p>AUTHENTIC SEAFOODa tasteful insight in to Malaysian seafood culture</p></li><li><p>LOCATION</p></li><li><p>RESTORAN MAKANAN LAUT BAGAN (-</p><p>Apparently one of the most FAMOUS restaurants in the area </p><p>Located near a beautiful Chinese TEMPLE, next to an earthy river side with a killer sunset </p><p>The ambiance of the place is to bring people together and to indulge in the essence of </p><p>seafood </p><p>The target audience is evident, locals, Chinese specifically, but seafood enthusiast as well </p><p>astourists </p><p>To create a sense of authentic locality, in a rural area, where it would be quite hard to do </p><p>so </p></li><li><p>UNIQUE SEAFOOD RESTAURANT</p><p>The unique seafood branch has expanded greatly and now franchised and expanded throughout Malaysia </p><p>Each specific location has its own interior decor and touch to it. </p><p>The restaurant branches are very large to capacitate a large amount of </p><p>costumers. </p><p>Because of its location in the city, a larger market would go to it other than </p><p>the typical Chinese consumer. </p></li><li><p>Comparative Analysis </p><p>Branches competition</p><p>customerspricing</p><p>size of business</p><p>location details</p></li><li><p>Franchising &amp; expansion</p><p>Unique'Seafood'Restaurant'</p><p>Bagan Seafood </p><p>Restaurant </p><p>- Tight management style </p><p>- More comfortable environment (private rooms with ktv facilities) </p><p>- More choices of seafood (than more 100 type of imported seafood) </p><p>- Loose management style </p><p>- Close to the nature environment </p><p>- Lesser choices of seafood (the business in notwidely expanded) </p></li><li><p>Competition</p><p>InnovationCustomer Service</p><p>Understanding Your Core Market</p><p>Education</p><p>In economics, competition is the rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing </p><p>mix: price, product, distribution, and promotion.</p></li><li><p>Strategy</p><p>promotionsadvertising</p><p>reasonable prices</p><p>customer rewards customer service</p><p>A plan of action designed to achieve a long-term or overall aim.</p></li><li><p>What have we learned? </p><p>What does owning a business mean? </p><p>How important are the initial stages before opening a business? </p><p>What can we take away from this project?</p></li></ul>