Self esteem

  • Published on
    29-Nov-2014

  • View
    1.761

  • Download
    5

Embed Size (px)

DESCRIPTION

 

Transcript

  • 1. MBSMahasarakham Business School Need Respect, Self-Esteem ( 0902111 ) 2 2554

2. Need Respect, Self-Esteem 2Need Respect, Self-Esteem 31. Need Respect, Self-Esteem 32. 4 2.1 External Influences4 2.2 Internal Influences83. Company Background 114. Business Analysis13 4.1 Market Analysis13 4.2 Competitors ( ) 14 4.3 Consumer Behavior (6 W 1H) 15 4.4 STP - () 21 4.5 Marketing Strategy (4 Ps) 24 3. Need Respect, Self-Esteem 3 Need Respect, Self-Esteem Need Respect, Self-Esteem Self-esteem (Self-respect) (Self-efficacy) 1. Need Respect, Self-Esteem 2 (self-respect) (esteem from others)1.1 (self-respect) 4. Need Respect, Self-Esteem 4 1.2 (esteem from others) 2. 2.1 External Influences 2.1.1 2.1.2 Need Respect, Self-Esteem - Patakchanel ,, Chanal 5. Need Respect, Self-Esteem 5 2.1.3 (self-esteem) Generation X Generation X ..1965-1979 32-46 Gen X Need Respect, Self-Esteem LBGT 2.1.4 Need Respect, Self-Esteem Patek phillip 2.1.5 ISC 4 4 6. Need Respect, Self-Esteem 6Need Respect, Self-Esteem (Lower Upper) 1.2 % (Upper Middles) 12.5% 7. Need Respect, Self-Esteem 72.1.6 2 Need Respect, Self-Esteem Need Respect, Self-Esteem / NeedRespect, Self-Esteem catalog club Lounge Need Respect, Self-Esteem Idol 8. Need Respect, Self-Esteem 8 2.2 Internal Influences 2.2.1 Need Respect, Self-Esteem Albert Bandura 2.2.2 Need Respect, Self-Esteem Albert Bandura 2.2.3 2.2.4 9. Need Respect, Self-Esteem 92.2.5 2.2.6 self-esteem self-esteem self-esteem 2.2.7 Self-Esteem Self-Esteem 10. Need Respect, Self-Esteem 10 11. Need Respect, Self-Esteem 11 Need Respect, Self-Esteem 3. Company BackgroundCompany Background - 14 1998 - - B- C-,E-, S-Class M-Class, R-Class, SLK-Class CLS-Class Vito, Viano Sprinter 38 - 12. Need Respect, Self-Esteem 12 - () 19 183 . 10120 : +66 (0) 2614-8888 : +66 (0) 2676-6234Contact MBTh@daimler.com::1,200,000,000.- :: 270 :: .. - 100 - 19 2447 - - - - - .. 2500 - - 13. Need Respect, Self-Esteem 13 - () 2541 270 4. Business Analysis 4.1 Market Analysis - 4 125 - () 2011 11. - () - 7 5% 2,710 C-Class 1,023 7% 49% E-Class 1,452 2% 57 % S-Class 3% 49% 31 - 14. Need Respect, Self-Esteem 14 (Perfection) (Fascination) (Responsibility) The best or nothing.- - 125 (The Marque of Distinction). -() 4 - 9 7 2 C 200 BlueEFFICIENCY 184 2,149,000 E200 NGT Elegance BlueEFFICIENCY 3,549,000 best price ever 8 2554 4.2 Competitors ( ) 2,574 15.6% 1,769 25% 923 50.8% .. - () C-Class, E-Class S-Class 15. Need Respect, Self-Esteem 15 - The new generation C-Class S-Class C-Class 11.4 18.7 S-Class 2011 35,956 18.14.3 Consumer Behavior (6 W 1H) 4.3.1 Who Who is in the target market? Occupants 1) 32-46 , 2) 36 3) Mercedes-Benz 16. Need Respect, Self-Esteem 16 4) Need Respect, Self-Esteem - (4Ps) Product Price Place Promotion Email4.3.2 What What does the cosumer buy? ........1. 17. Need Respect, Self-Esteem 172. 1 3. (Competitive Differentiation) 4.3.3 Why Why does the consumer buy? (Objectives) 1. 18. Need Respect, Self-Esteem 18 2. 3. 1. (Product Strategies) 1. 2. 24 . 1 19. Need Respect, Self-Esteem 19 3. (Competitive Differentiation) 2. (Promotion Strategies) 4.3.4WhoWho participates in the buying? (Organizations) 1. ( )2. 3. 4. 5. 20. Need Respect, Self-Esteem 204.3.5 WhenWhen does the consumer buy? (Occasions) 4.3.6 Where Where does the consumer buy? 4.3.7 HowHow does the consumer buy? (Operations) 1. 2. 24 .3. 4. 21. Need Respect, Self-Esteem 21 5. 4.4 STP - () 4.4.1 (Segmentation) 1. - () , 2. 2.1 -70,000 - ()2.2 - - - - 4.4.2 (Target Market Selection) 1. - 22. Need Respect, Self-Esteem 22 - () 2. - - () 36 4.4.3 (Positioning)1. 2. - 23. Need Respect, Self-Esteem 23Positioning Map 24. Need Respect, Self-Esteem 244.5 Marketing Strategy (4 Ps)4P 4.5.1 Product B Class The B-Class Sports TourerSports TourerC Class The C-ClassSaloonCoupeE-ClassSaloon Coup CabrioletEstateS-Class Saloon 25. Need Respect, Self-Esteem 25SL- Class RoadsterR Class Sports TourerCSL- Class SLS AMGCoupCL- ClassCoupSLK- Class Roadster 26. Need Respect, Self-Esteem264.5.2 Price 20 2555 ()( ) ( )The new generation C-ClassC 200 BlueEFFICIENCY 1,796135/184 2,149,000C200 BlueEFFICIENCY with COMAND Online 1,796135/184 2,179,000C 200 BlueEFFICIENCY ELEGANCE1,796135/184 2,739,000C 200 BlueEFFICIENCY ELEGANCE with COMAND Online 1,796135/184 2,769,000C 200 BlueEFFICIENCY AVANTGARDE1,796135/184 2,929,000C 200 BlueEFFICIENCY AVANTGARDE with COMAND Online 1,796135/184 2,959,000C 250 CDI BlueEFFICIENCY AVANTGARDE2,143150/204 3,189,000C250BlueEFFICIENCYAVANTGARDE 1,796150/204 3,249,000The E-ClassE 200 NGT BlueEFFICIENCY ELEGANCE1,796120/163 3,549,000E 200 NGT BlueEFFICIENCY ELEGANCE with COMAND Online 1,796120/163 3,629,000E 200 CGI BlueEFFICIENCY ELEGANCE1,796135/184 3,699,000E 200 BlueEFFICIENCY ELEGANCE with COMAND Online & 7G- TRONIC PLUS 1,796135/184 3,799,000E 250 CDI BlueEFFICIENCY ELEGANCE2,143150/204 4,099,000E 250 CDI BlueEFFICIENCY ELEGANCE with COMAND Online 2,143150/204 4,179,000E 250 BlueEFFICIENCY AVANTGARDE with COMAND Online 1,796150/204 4,099,000E 300 AVANTGARDE Sports with COMAND Online 2,996161/219 4,799,000The new generation S-ClassS 300 Long Wheelbase 2,997161/2197,199,000S 300 Long Wheelbase with rear seat entertainment2,997161/2197,499,000S 350 CDI BlueEFFICIENCY Long Wheelbase2,987155/2117,999,000S 500 BlueEFFICIENCY Long Wheelbase4,663320/435 11,199,000Niche ModelsC 250 BlueEFFICIENCY CoupEdition 1 1,796150/204 4,099,000E 250 BlueEFFICIENCY AVANTGARDE Estate (7G-TRONICPLUS) 1,796150/204 4,769,000 27. Need Respect, Self-Esteem27E 250 BlueEFFICIENCY AVANTGARDE Cabriolet (7G-TRONICPLUS) 1,796 150/204 4,799,000E 250 BlueEFFICIENCY AVANTGARDE CoupSports AMG (7G-TRONIC PLUS) 1,796 150/204 4,599,000SLK 200 BlueEFFICIENCY Sports AMG Roadster 1,796 135/1844,299,000SLK 350 BlueEFFICIENCY Sports AMG Roadster 3,498 225/3067,399,000The new CLS 350 BlueEFFICIENCY 3,498 225/3068,399,000CL 500 BlueEFFICIENCY Coup Generation) (New4,663 320/435 15,490,000CL 500 BlueEFFICIENCY CoupSports AMG (New Generation) 4,663 320/435 16,290,000SLS AMG6,208 420/571 24,999,000R 300 CDI 4MATIC Family (New Generation) 2,987 140/1905,899,000R 300 CDI 4MATIC Executive (New Generation)2,987 140/1906,449,000R 300 CDI 4MATIC Executive with Panoramic glass sliding sunroof(New Generation) 2,987 140/190 6,549,000The new Vito 115 CDI Extra Long2,148 110/150 2,820,000The new Vito 115 CDI Extra Long (MY12) 2,148 110/150 2,880,000The new Viano CDI 2.2 Compact2,148 110/150 4,119,000 * 5 Vitoi no 2 28. Need Respect, Self-Esteem 284.5.3 Place 3888 . (02) 745 2222 299 (02) 930 1888 0900487 . (02) 291 1212 21195 . (02) 617 1212 18/42-438 . (02) 509 3545 (02) 945 4555 22/9-10 . -(02) 880 7180-9 2595 . (02) 542 1269 29. Need Respect, Self-Esteem 29 59/527.2 (02) 416 0100-8 5 1114 . (02) 322 5999 25 62-74 .(02) 226 0021 ( (02) 622 3000 2 128/10. (02) 954 0200( ) 2 1024/9 . (02) 679 7473-8( 2 540/5,6,8 .55 (02) 714 8888 30. Need Respect, Self-Esteem 30 2297 .(02) 322 8575 (02) 722 9800 25 61 . (02) 644 9050 - 9( 499 . .. (034) 284 381-4 . 1462 . . (02) 979 6889-94 .2108/78 5 . . .(02) 962 6300 . 271 . .(02) 926 0819-25 . 2 31. Need Respect, Self-Esteem 313 . .. (053) 412 911-12 . 52342/3 . - .. (055) 223 999 . 5 20/5 2 .. . (076) 239 700-1. 850 . . . (074) 365 650-6. 32. Need Respect, Self-Esteem 32192 . . . (043) 344 333 .155/5 . (042) 244 979 . . (042) 249 416-22 .584/1 . . .(045) 280-695-63400016/1198 . . (038) 702 590-1 (038) 223 345. 2 528/11... (039) 418 8888. 2299/99.. . (038) 764 121-4. 2 33. Need Respect, Self-Esteem 33 95 . 5 . . (032) 341 564-6 .4.5.4 Promotion - StarFest 2011 T ueueThe new -ss oupe ditionThe newue port 2 -t r est 2 2 34. Need Respect, Self-Esteem34 - ue - - -- -- ss ito BlueDIRECT.-t r est - - -- StarFestTue ue ue T The new - ss oupe ditionThe newueport SLKE 200 NGT BlueEFFICIENCY (Natural Gas Technology) NGV- -T 35. Need Respect, Self-Esteem 35ue .5 . . 2 55 2- -. . . 22 . . . - .5 . 5.5 . . 2. -- TT T T -he d restr ints ctive bonnetT ueS 500 BlueEFFICIENCY ueT - ueue T - M 27 piezou ti-sp r 2 5 2 25 2 5- 5 . . ue ongwhee se 9 36. Need Respect, Self-Esteem 36The new C 250 Coupe Edition 1 - ss . 255 2 - . . .2 -T ditionports p c ge bodysty ing - Mercedes-Benz pp porce in pi no cquerporce in The newoupe dition 2The