SKMF Roundtable Web Social Tagging

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Vittorio Mischi, EPFL Business School Lausanne 2010.12.02. SKMF Roundtable Web Social Tagging. A virtual Presenter. Stuck in London in winter storm GVA in trouble, LGW closed Opportunity in disguise - Thanks to Skype 200 Kgs CO 2 not in the atmosphere. What this presentation is about. - PowerPoint PPT Presentation

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SKMF Roundtable Web Social Tagging

SKMF RoundtableWeb Social TaggingVittorio Mischi, EPFLBusiness School Lausanne2010.12.02A virtual PresenterStuck in London in winter stormGVA in trouble, LGW closedOpportunity in disguise - Thanks to Skype200 Kgs CO2 not in the atmosphereLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWhat this presentation is aboutWe become what we behold.We shape our toolsand thenour tools shape us.Marshall McLuhan

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWhat is a Tag?Meta-(data)Attached to another objectAdds a new dimension to the objectPersonal, not absolute

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWhat is Web Social Tagging?Systems that organize Web TagsA Web 2.0 App Sharing BookmarksUser-Generated ContentSubmitted freelyPurpose: for their own benefitWith no specific limitations, grammars, rules, or even MEANINGJust stringsLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWe owe this man (1494)

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXTagging = 3-Entry BookkeepingVisualize3 Immense Web LedgersUserItemTagFree input -> Statistical Analysis -> EmergenceLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXAll you need is LATCHAcronym for structuring ALL informationLocationAlpha-numericTimeCategoryHierarchyIf you knew in advancethe one correct structureLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWST introduces Latch-ESEmergent(like a top 10)Social(Affecting PeopleAffected by People)Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWhy Social?There is always a person behind a tagThere is always a 3-way linkMany tags, many links among people & thingsActing in the tag world effects a change that is SocialLeveraging the Social aspect to solve human problemsLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXKnowledge Management & WSTThink of what your organization does not know(that it knows or doesn't know it does not know)KnowDont KnowKnowNo ProblemTraditional SearchWSTDontKnowWSTWSTLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXAdding the Social Layer in KMFinding not justthe KnowledgeBUTWho may already have itExpertiserecognized and valuedLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXHow does WST look?App to make it: Wordle

Tag CloudLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXClassic Examples of WSTDel.icio.usWST as a Mental Model -> AardvarkOne Corporate case: IBM DogearLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXAcademic ExamplesConnotea (http://www.connotea.org/)Librarything (http://www.librarything.com/)Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXWST enlarged to AnnotationsIntegration with SemanticsAnnotationsGoogle Add-OniOS 4Acrobat PDFAwesome HighlighterLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXBefore we start our ExerciseLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXA new Strategy: PivotingA keyword search is mono-dimensionalA Google search is mono-dimensionalA Tag search can Pivot on its 3 axesUserItemTag

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXRubik in Billions of colours

To ThereFrom HereLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMX3 Exercises In sequenceExercise 1 - Group work(Some of) You have submitted a questionSome questions did not have keywords(i.e. Tags on which to search)Group work on brainstorming Tags to searchFind up to 10 TAGS(single word, multiple word, etc.)

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXStep 2Take out your IP connected devices (if you do not have one, team up with someone who has)Enrol in Aardvark (www.vark.com)Enter the re-phrased question (including your Best bet tags)See who has answeredFirst answer should take less than 30 min

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXExercise No.3Depending on the nature of your questionChoose a WST Site (del.icio.us, Connotea, Librarything)Start searching for a taggerthat might have an answer for youHow?Find a Tag (or combination)that best categorizes your questionFind Items tagged by itFind correlated TagsFind associated UsersFind Tagger(s) who may be expert in the field soughtFind a channel to contact TaggerLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXDiscussionWhere does my organization not know what it knowsAnd how would a tagging system helpLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXFeedback, PleaseNew survey up where the previous one washttp://questionnaire.epfl.ch/index.php?form=Questionnaire_SKMFPlease do return your commentsVery helpful for my researchLausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMXThank YouVittorio MischiEPFL CDM ODY 4 15Station 51015 LausanneSwitzerland+41 21 510 5043Skype: Dr.Nightflyvittorio.mischi@epfl.ch

Lausanne, VirtuallyThursday, December 2, 2010 Copyright Vittorio Mischi MMX