SMM content-strategy

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  • 1. - 5 ,

    2010

2. 3. Content is the King
- an internet proverb
4.
5.
6.
7.
8.
9.
: Forrester research, Dec 2009
10.
,

: , ,
:
: ,

11. Lovemarksvs
12. : -




13. -





14.
15.
16.

,
17.
, ! - (Platinum Bank)
http://vk.com/club18410532
18. 19. 20. 21. 22. 23. ?
24. ,
( )
25. 26. 27. 28. 29.
6
820 2011
700
550
90%
30.

31. Sony Ericsson

: 2009
32. , Sony Ericsson Satio
33. Fake!
34.
35. -
36. SE, SE
37. ?
38.
39. Ferrari store

Ferrari
:
: 2010
40.
41.
42. : , , .
43. ! !
9 Ferrari Store.
44. 100 - .
45.
97%

46. 62
244
47. 20
181
48. - PR- 180 PR,
, -
80 .
49. - Ferrari , -
50. 51. 52. Vkontakte 40%
53.
54.
55. 2011
Wikileaks
Google +1
Augmented reality + iPad2 + Galaxy Tab
Social gaming
Application stores
Facebook external expansion
56.
, Prodigi
Head of SMM Department
050 640 41 68
yaroslav.azhnyuk@prodigi.com.ua