Social Contests, Social Commerce, Social Gamification to

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  • 1. HeHehe/AppsMavFacebook Marketing/MaverickMavOzAkash MalikEMBA (UTS Sydney), BE (Computers)Sales@maverickmav.com.auM: +61 433 343 120T: (Australia Wide):1300 618 418T(Intl): +61 2 8065 6758HeHehe 1All product and company names mentioned herein are trademarks or registered trademarks of their respective owners.

2. HeHeheHeHeheMaverick Mav 3. HeHeheHeHeheApps Mav 4. HeHeheHeHehe 4Disclaimer We have strived to be as accurate and complete as possible in thecreation of this presentation, notwithstanding the fact that we do notwarrant or represent at any time that the contents within are accuratedue to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided inthis presentation, we assume no responsibility for errors, omissions,or contrary interpretation of the subject matter herein. Audience iscautioned to rely on their own judgment about their individualcircumstances to act accordingly. This presentation is not intended for use as a source of legal,business, accounting or financial advice. All product and company names mentioned herein are trademarks orregistered trademarks of their respective owners. 5. ThenManisThenManisCustomer Success StorySydney Film Festival50% Increase to website traffic from customfacebook Application 6. HeHeheHeHeheDisplay & Self Manage Events, Seminars,Courses (+ Get Social Media Viral Effect!) 7. HeHeheHeHeheIntroduction 8. We as People & Businesses know other people &Businesses 1st Degree ConnectionsHeHeheHeHeMaverick Mav Pty Ltd he 9. These 1st Degree Connections know other People &Businesses 2nd Degree ConnectionsHeHeheHeHe1st Degree 2nd DegreeMaverick Mav Pty Ltd he 10. Through Social Media PlatformsHeHeheHeHe1st Degree 2nd DegreeMaverick Mav Pty Ltd he 11. Photo Contest- Before LikeHeHeheHeHehe 12. Photo Contest- After LikeHeHeheHeHehe 13. Photo Contest- Submit Photo & InviteFriendsHeHeheHeHehe 14. Photo Contest- Before LikeHeHeheHeHehe 15. Photo Contest- After LikeHeHeheHeHehe 16. Launch Social Contests coinciding with major eventsHeHeheHeHehe 17. HeHeheHeHeheGo Viral With Fan Interaction(Like Effect)When someone Likes a page 18. The Benefits of being LikedTheir friends hear about it on their News Feeds!HeHeheHeHehe 19. The Benefits of being LikedThe average Facebook user has 130 friends* thatsHeHehea lot of exposure for your page from just 1 click!HeHehe*Source: Facebook 20. Your Business Presence withinyour Consumers worldHeHehe Unlike a website, you are connected to yourcustomers and can interact with them on an ongoingbasis Unlike a website, when customers interact with yourpage it is seen by their friends Word of MOUSEmarketingHeHehe 21. Your Business Presence withinyour Consumers worldHeHeheHeHehe 22. Like ShareHeHeheHeHeheThe Purpose 23. Through Social Media PlatformsHeHeheHeHe1st Degree 2nd DegreeMaverick Mav Pty Ltd he 24. When Fans Answer QuestionsHeHeheHeHehe 25. HeHeheHeHeheEven when people & Fansinteract with your website 26. The interaction gets publishedHeHeheHeHehe 27. HeHeheHeHeheThe Benefits of a Page 28. Key Triggers- Like, Share,CommentContentContest (Promotions,Offers, Giveaways,Incentivisation)HumourAdsHeHeheHeHehe 29. Profile vs. Page 30. Your Facebook Business PageHeHehe It is necessary to own a Profile in order to create aBusiness Page. However you must restrict yourbusiness activities to your Business Page. It is against Facebooks terms and conditions torun your business using your Profile, and Facebookmay shut down your Profile if you use it for businesspurposes.HeHehe 31. Profile-Page RelationshipFor example, if your name is John Smith andyou have a business called Super BusinessSolutions:HeHeheHeHehe 32. Have Multiple AdminsHeHeheHeHehe 33. HeHeheHeHeheProfile-Page Relationship Your Profile is not seen or directly interacted-withby your customers, and is not the face of yourbusiness on Facebook. Instead, is used for logging in to your BusinessPage, making updates and changing settings. It is the Administrator of the Business Page. 34. HeHeheCreating your Businesss PageHeHeheCCrreeaattiinngg yyoouurr BBuussiinneessssss PPaaggee 35. HeHeheHeHeheGetting a Vanity URL Ensure you get a Vanity URL:www.facebook.com/YourBusinessName You can sign up for your Vanity URL here:http://www.facebook.com/username/ 36. HeHeheHeHeheGetting a Vanity URL 37. HeHeheHeHehePromote it! 38. Key Triggers- Like, Share,CommentContentContest (Promotions,Offers, Giveaways,Incentivisation)HumourAdsHeHeheHeHehe 39. Success Factor- RoadmapsReach600- 800FansReach300Fans1 Status Update perday. No Offers orSales Messages!Week 2 Week 8Week 1 Week 6OfferStrategyHeHeheNEXTHeLaunch PhotoHeVoting Contest- 3rd party appMaverick Mav Pty Ltd he 40. HeHeheDeveloping Conversation Calendar +Creating & Posting regular statusHeHeheupdates*OCTOBERSun Mon Tue Wed Thu Fri Sat30 1 2 3 4 5 678 9 1011Claim vanityRoadmapURLsubmissionCustomerApproval12Initiate collateraldesign1314 15Shareconversationcalendar16Prepare Statusupdates onceconversationcalendarapproved17 18Prepare FB Adcampaign toland on thephoto votingcontest19Apply approvedtab appsApply approvedcollateralInitiate FBcampaignBegin postingupdates2021 22Get ad approval23Email blast todatabase first200 people Offer24Activate AdsPhoto contestbegins25Thank you Emailof 200 Fans freeoffer to Tdatabase26 27200 Fans winnerannouncementon Facebook28 28 30 31 1 2 3 41. Engaging with other membersand businessesHeHehe Informative, fun or useful comments may getmany Likes and Replies, raising the prominence ofyour comment (and hence of your business page) Genuine comments are appreciated, rather thandirect advertising and sales talk Dont oversaturate: Make sure all posts areworthwhile and add value to customers.HeHehe 42. HeHeheHeHeheAlways Ask Questions Ask questions (in your status updates) 43. HeHeheHeHeheAlways Ask Questions Questions incite a response especiallycompelling ones Why do you want responses? Because when afan responds, their friends may see it on theirNews Feeds In other words, there is the potential for socialeffect which means more exposure for your brandor business! 44. HeHeheHeHeheIncite a response! Posting content that incites a response is key.There are many creative ways this can be done For example, fill in the blank updates, may incitepeople to respond 45. HeHeheHeHeheIncite a response! Taking advantage of national holidays typicallyresults in a very high rate of comments 46. RUN CONTESTS, QUIZ,GIVEAWAYSIf Content is King, Contest isQueen 47. HeHeheHeHehe 47Thank You