Sociala medier fr marknadsfring av skolor

  • Published on
    15-Jun-2015

  • View
    822

  • Download
    0

DESCRIPTION

Frelsning p Nitus vrstmma, fr ansvariga inom kommunal vuxenutbildning. mnet var Sociala medier och marknadsfring av skolor.

Transcript

  • 1. Varfrrdetsmycket snack omsocialamedier?
    Marknadsfringsperspektiv fr skolor
    Nitus vrstmma. Gteborg, 2010-05-06
    http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer

2. AnnikaMayer, Silvermayer
Copywriter, marknadsstrateg, utbildare.
Chalmers
Cubsec
Eductus
AB Bostder i Bors
Ung & Trygg i Gteborg
Vgen ut!
AcadeMedia
Hgskolan i Bors
NTI-gymnasiet
Handelsgymnasiet
KY-akademin
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
3. Twitter.com/a_mayer
facebook.com/annika.mayer
slideshare.net/a_mayer
silvermayerbloggen.blogspot.com/
tradgardsdrommen.wordpress.com
linkedin.com/in/annikamayer
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
4. Chalmers studentrekrytering
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
5. Chatta, Youtube, bloggar, Facebook, RSS m m
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
6. En koll-p-lget-sajt
http://studentiboras.se/
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
7. Vadrsocialamedier?
Allakanalersomgr social interaktion
mjlig med hjlpav digital teknik.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
8. http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
9. Vadgrmediersociala?
Kommentera
Tycka, gilla, ogilla
Rsta
Skickavidare
Bjuda in
Lggaupp
Bertta
Visa
Prata med
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
10. Hurgr du mediersociala?
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, http://silvermayer.se/, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
11. Hur stort r sociala medier?
Google: Translate, Earth, Buzz, Docs, Mail, Analytics, Chrome, Android, Wave m.mFacebook:+400 miljoneranvndare. + 3 miljonersvenskar. 50% anvnder FB dagligen.MySpace +125 miljonerwwTwitter: 18 miljonerww, 100.000 iSverigeYouTube: ++100.000.000 filmklippFlickr: 4 miljarderbilder, PhotoBucketmflBilddagboken: 900.000 svenskarSOMWeb: Community frtandlkareBloggar: 1,5 miljonersvenskarlserngonbloggvarjeveckaBarn: Club Penguin: 57 miljoner. Stardoll: 50 miljoner. GoSupermodel: 10 miljoner.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, http://silvermayer.se/, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
12. Vemrsocialamedier?
Allasompratar med erochomer:
Presumtivastudenter
F.D studenter
Frldrar
Syskon
Allaanstllda
Studenterhoskonkurrenter
Medarbetarehoskonkurrenter
De somlskarer
De somhatarer
http://silvermayerbloggen.blogspot.com/, www.facebook.com/annika.mayer, www.twitter.com/a_mayer, http://se.linkedin.com/in/annikamayer
13. Detrintefarligtom folk prataromoss.Detrfarligtom folk INTE prataromoss.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, http://silvermayer.se/, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
14. Valutanheterbekrftelse
Mnniskanr en social varelse.
Socialamedierberrvragrundlggandebehov.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
15. Ingen trend.Snarare revolution.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
16. Frn monolog till dialog
Igrmasskommunicerade vi.
Idagmassinteragerar vi.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
17. IngetvsteuropeisktfenomenQQi Kina: 50% strrenFacebookOrkutiIndienochBrasilienHi5iSydamerika, Rumnien, MongolietVKontakteochOdnoklassnikiiRysslandMaktoobiarabvrldenCyworldiSydkoreaOneiLitauenDrugiemiLettland,Nasza-klasaiPolen,Mixii Japan
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
18. Studenter beroende av sociala medier
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
19. Monolog p Twitter
20. Dialog p Twitter
http://silvermayerbloggen.blogspot.com/, www.facebook.com/annika.mayer, www.twitter.com/a_mayer, http://se.linkedin.com/in/annikamayer
21. Sattbaralggaupp sig gringen glad.
Man mstebjuda till ochvaraliteaktivocks.
Dblirdetroligarebdefr en sjlvochandra.
;)
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
22. Jag p Twitter
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
23. Inomtreminuter:
Hmm, den dr Johan Groth verkar intressant, bst att kolla upp
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
24. Johan GrothpTwitter
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
25. Hmm, Johan Groth ska jag hlla koll p!
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
26. Sociala medier fr marknadsfring av skolor
60% av skolor i USA sker studenter p ntet
Engagera och du ska bli belnad
http://www.youtube.com/watch?v=SGJMoYcM8yY&feature=related
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
27. 200 elever gr film om sitt skolliv. (2007)
http://www.youtube.com/user/mwesch#p/u/7/dGCJ46vyR9o
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
28. http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
29. KY-akademin i Gteborg
80 % har sett skolan p ntet.
7 % har sett skolans annonser.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
30. En bra webbsite r frsts viktigt.
Men nnu viktigare r att vara bra offsite (d.v.s. p ntet men utanfr vr egen site).
Vi mste finnas dr kunderna finns.
Emelie Domini
Utbildningsansvarig och marknadskoordinator KY-akademin Gteborg
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
31. Vad r offsite i KY-/YH-vrlden?
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
32. Man googlar
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
33. Man kollar fejjan
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
34. Man klickar p det som verkar intressant
http://www.yhguiden.se/?gclid=CKPP9ajUuKECFQGF3godWlA2_g
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
35. YouTube, sklart
http://www.youtube.com/results?search_query=KY%20akademien&search=Search&sa=X&oi=spell&resnum=0&spell=1
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
36. Sugen p bli frrttningslantmtare?
http://youcreate.se/
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
37. All vrldens kunskap r fri
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
38. http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
39. Anvndargenereratr bra.Ni skaintesjlvfyllapallt.Vlkomnadeltagande.Visa upp det.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
40. Crowdsourcing detnya outsourcing

  • Kongressbiblioteket

41. Google Maps 42. Eniro 43. Ltelevernagrajobbet, psammasttsom de alltidgjort collage, bcker, redovisningarhttp://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
44. Era studenter kan rtt mycket
http://www.youtube.com/watch?v=B97JOzAK0H8
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
45. Inte bara plugghstarna
http://www.youtube.com/watch?v=GNYi76BitQ4
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
46. Vi startade en gng en blogg:
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
47. Nu skriverstudenterochborsare
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
48. Facebookgruppenskterrttmycket
http://www.facebook.com/hogskolaniboras?ref=ts#!/hogskolaniboras?v=app_2373072738&ref=ts
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
49. On site rfrstsnavet
Text
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
50. Vad vi mstef in isystemet: Vga visa oss - transparens. Vgalyssna ochsvara.Vgaslppakontrollen.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
51. Mlet: Maximalaresonanseffekter
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
52. Svarapfrgorna:
Vemr du?
Vemr din kund?
Varfinnshon?
Drrerstrategi.
http://silvermayerbloggen.blogspot.com/, http://www.slideshare.net/a_mayer, www.twitter.com/a_mayerhttp://se.linkedin.com/in/annikamayer
53. Till sist.
Ofta man skullevaradrom man intekundeprata med varandra
http://www.slideshare.net/a_mayer,