Strategic Marketing Planning Tools & Skills

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    03-Jan-2016

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Case. Centric. Strategic Marketing Planning Tools & Skills. / / 016-9299-0760 701-8722/ ceo@aprilcg.com. Phase 0. Phase 1. Phase 2. Phase 3. Phase 4. Introduction. Marketing Audit. Finding Issue. Strategic Planning. Presentation & Discussion. - PowerPoint PPT Presentation

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<ul><li><p>Strategic Marketing PlanningTools &amp; Skills/ / 016-9299-0760 701-8722/ ceo@aprilcg.comCase Centric</p></li><li><p>Strategic Marketing Planning FrameworkMission/Vision/ObjectiveIntroductionFindingIssueStrategicPlanningPresentation&amp; DiscussionPhase 0Phase 2Phase 3Phase 4MarketingAuditPhase 1</p></li><li><p>Mission/Vision Macro Market Competition / Sales/Margin/MS , Process Marketing Mix Marketing Audit PLC/MS/Trends// / Marketing ///Marketing SWOT PortfolioFramework</p></li><li><p> Mission/Vision/Objective</p></li><li><p> W/S </p></li><li><p> W/S </p></li><li><p>: AHPCSn 100%</p></li><li><p>VISION Concept 00 </p></li><li><p>MacroCustomerCompetitionCompanyIntroductionFindingIssueStrategicPlanningPresentation&amp; DiscussionPhase 0Phase 2Phase 3Phase 4MarketingAuditPhase 1</p></li><li><p> SWOT </p></li><li><p>Page 16SWOT </p></li><li><p> [ : ]IMF[ : , ]Market Life Cycle</p><p>Chart6</p><p>7054804</p><p>7563222</p><p>1600082427</p><p>2000067745</p><p>3200084109</p><p>5860679600</p><p>6234682268</p><p>6293778610</p><p>4743871480</p><p>4971972750</p><p>5125572710</p><p>5006569300</p><p>Sheet1</p><p>1859441.6</p><p>23545.3</p><p>19564.4</p><p>38408.6</p><p>19554.4</p><p>38668.6</p><p>531211.9</p><p>468310.5</p><p>15373.4</p><p>6191.4</p><p>44716100.0</p><p>41.6</p><p>25.8</p><p>13</p><p>13</p><p>1.4</p><p>5.2</p><p>Sheet1</p><p>Sheet2</p><p>Sheet3</p><p>(4)5,232</p><p>(2)2,050</p><p>Sheet3</p><p>5232</p><p>2050</p><p>707580859095969798990001</p><p>16,00020,00032,00058,60662,34662,93747,43849,71951,25550,065</p><p>54,80463,22282,42767,74584,10979,60082,26878,61071,48072,75072,71069,300</p></li><li><p>Market Life Cycle020040060080010001200707580859095GNP $2,242GNP $5,883GNP $10,037 [,]03</p></li><li><p> Portfolio Analysis</p></li><li><p>CS PortfolioService </p></li><li><p>/KCSICSI /</p></li><li><p>Customer MixNon-User( N = 600)Switching Map00 00 Customer Mix - Page 9</p></li><li><p> Needs </p></li><li><p> - Mix Page 23</p></li><li><p>200019901995 --? TrendsPage 4</p></li><li><p> Awareness( ) - 70% - 40%, 20%, 10% Loyalty( ) - 30% - 9%, 12%, 9%K- BPI =0.4X1 + 0.2X2 + 0.1X3 + 0.3X4X1 = X2 = X3 = X4 = , , 3:4:3 (Z-Score) Page 6 </p></li><li><p> Driving NEEDS Strategic WindowPage 8</p></li><li><p> 1009988 - CoveragePage 27</p></li><li><p>Issue Issue IntroductionFindingIssueStrategicPlanningPresentation&amp; DiscussionPhase 0Phase 2Phase 3Phase 4MarketingAuditPhase 1</p></li><li><p>Issue Analysis</p></li><li><p>: AHPCSn 100%</p></li><li><p> IntroductionFindingIssueStrategicPlanningPresentation&amp; DiscussionPhase 0Phase 2Phase 3Phase 4MarketingAuditPhase 1</p></li><li><p>Q. - </p><p>- </p></li></ul>

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