Tam Tam Talks Mobile

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  • 1. Thursday, December 13, 12
  • 2. Wij organiseren regelmatig Tam Tam Talks. Soms groot, soms klein. Maar altijd inspirerend, over online en met onze klanten.Thursday, December 13, 12
  • 3. Their screens may be small, but the worlds they open onto are gigantic.Thursday, December 13, 12
  • 4. 2012Thursday, December 13, 12
  • 5. Thursday, December 13, 12
  • 6. Thursday, December 13, 12
  • 7. Thursday, December 13, 12
  • 8. Thursday, December 13, 12
  • 9. en verder...Thursday, December 13, 12
  • 10. 500.000 > 1.000.000 300.000 > 700.000Thursday, December 13, 12
  • 11. First 10 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad 40,000 4,000 100,000 iPad iPad iPad iPhone iPhone iPhone iPod iPod iPod 35,000 3,500 80,000 30,000 3,000 Global Unit Shipments (000) Global Unit Shipments (000) Global Unit Shipments (000) 25,000 2,500 60,000 20,000 2,000 40,000 1,500 15,000 1,000 10,000 20,000 500 5,000 000 000 111 2 22 3 33 4 44 5 5 6 6 7 7 8 8 9 9 10 10 Quarters After Launch Quarters After Launch Quarters After Launch Source: Apple, as of CQ3:12 (10 quarters post iPad launch). 9Thursday, December 13, 12
  • 12. First 16 Quarters Cumulative Global Android & iPhone Unit Shipments 700 Android iPhone 600 Global Cumulative Unit Shipments (MM) 500 400 300 200 100 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Quarters After LaunchThursday, December 13, 12 Source: Gartner, Morgan Stanley Research, as of Q3:12. 10
  • 13. Ned erla ndThursday, December 13, 12
  • 14. Ned erla ndThursday, December 13, 12
  • 15. Ned erla ndThursday, December 13, 12
  • 16. Ned erla ndThursday, December 13, 12
  • 17. Thursday, December 13, 12
  • 18. 20%Thursday, December 13, 12
  • 19. 83% 0 70% 59% 46% 30% 24% 24% 17% 17% 13% 10% Smartphone 7% Tablet Desktop 2012 2013 2014 2015Thursday, December 13, 12
  • 20. Pad = 48% of American Kids Want One for ChristmaWhile 36% Want a Mini Interest in Buying in Next 6 Months Among USA Kids Ages 6-12 iPad 48% Nintendo Wii U 39% iPad Mini 36% iPod Touch 36% iPhone 33% Kinect for Xbox 360 31% Computer 31% Nintendo 3DS / 3DS XL 29% Tablet Computer other than iPad 29% Nintendo DS / DS Lite / DSi / DSi XL 28% Sony Playstation 3 26% Microsoft Xbox 360 25% E-Reader 21% Nintendo Wii 20% Smartphone other than iPhone 20% Kindle Fire 19%Thursday, December 13, 12
  • 21. WHAT WE SEEThursday, December 13, 12