TNS: "Реальные жители виртуального мира"

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<ul><li> 1. 1 , TNS 22 2009 </li></ul> <p> 2. 2 3. 3 Web Index On-line on-line = 12-54 6 000 : 2 000 1 000 3 000 . Offline = 100 000 + 12+ 78 000 4. 4 - 2006 2007 2008 2009 52 242 157 213 5. 2008-2009 6. 6 09, .. % 12+ 1 6.8 .. 2.3 .. 5.8 .. 12.3 .. 55% 50% 37% 61% 0 .. 5 .. 10 .. 15 .. - "" 0% 20% 40% 60% 80% 100% 100 000+ = 27.2 . . 45% 12+ 7. 7 09, % Monthly reach, 12+ , 100 000+ 9% 45% 21% 25% .- "" 100 000+, Web 100 000+, 7% 54% 16% 23% 8. 8 39 39 38 39 39 41 41 41 38 38 39 42 43 45 44 46 45 35 37 36 37 38 37 37 36 38 41 43 43 45 46 51 52 54 53 52 50 53 54 55 56 57 58 60 60 60 59 57 58 60 61 62 62 60 61 61 20 25 30 35 40 45 50 55 60 65 70 '06'06 '06 '06 '06 '06 '06'06 '06 '06 '06'06 '07'07 '07 '07 '07 '07 '07'07 '07 '07 '07'07 '08'08 '08 '08 '08 '08 '08'08 '08 '08 '08'08 '09'09 '09 % Monthly Reach, 12+ 2006: +25% 2007: +31% 2008: +10% 100 000+ 9. 9 117 114 102 98 91 74 94 137 125 104 97 87 57 93 2009 - 12-54 , Monthly Reach, Affinity Index 135 127 111 89 82 60 87 2006 2009 10. 10 09, 12+ , Monthly Reach 95% 94% 90% 82% 78% 74% 53% 47% 19% 12% 8% 33% 53% 65% 81% 12-24 25-34 35-44 45-54 55+ 100 000+ .- 11. 11 0 100 200 300 400 500 600 700 800 05:00-06:0006:00-07:0007:00-08:0008:00-09:0009:00-10:0010:00-11:0011:00-12:0012:00-13:0013:00-14:0014:00-15:0015:00-16:00 16:00-17:0017:00-18:0018:00-19:0019:00-20:0020:00-21:0021:00-22:0022:00-23:0023:00-24:0000:00-01:0001:00-02:00 Total Internet, . . 12-24 , 2009 12-24 , 2008 12-24 , 2007 12. 12 0 100 200 300 400 500 600 700 800 05:00-06:0006:00-07:0007:00-08:0008:00-09:0009:00-10:0010:00-11:0011:00-12:0012:00-13:0013:00-14:0014:00-15:0015:00-16:00 16:00-17:0017:00-18:0018:00-19:0019:00-20:0020:00-21:0021:00-22:0022:00-23:0023:00-24:0000:00-01:0001:00-02:00 Total Internet, . . 25-44 , 2009 25-44 , 2008 25-44 , 2007 13. 13 0 100 200 300 400 500 600 700 800 05:00-06:0006:00-07:0007:00-08:0008:00-09:0009:00-10:0010:00-11:0011:00-12:0012:00-13:0013:00-14:0014:00-15:0015:00-16:00 16:00-17:0017:00-18:0018:00-19:0019:00-20:0020:00-21:0021:00-22:0022:00-23:0023:00-24:0000:00-01:0001:00-02:00 Total Internet, . . 45-54 , 2009 45-54 , 2008 45-54 , 2007 14. 14 Total Internet, . . 0 300 600 900 1200 1500 1800 2100 2400 05:00-06:00 06:00-07:0007:00-08:00 08:00-09:00 09:00-10:0010:00-11:00 11:00-12:0012:00-13:00 13:00-14:0014:00-15:00 15:00-16:00 16:00-17:0017:00-18:00 18:00-19:0019:00-20:00 20:00-21:0021:00-22:00 22:00-23:00 23:00-24:0000:00-01:00 01:00-02:00 100 000+ 12-24 , 2009 45-54 , 2009 45-54 , 2008 12-24 , 2008 25-44 , 2009 25-44 , 2008 15. 15 , 12+, Monthly reach, = 100% 52% 58%59% 48% 42%41% 53% 73% 47% 27% -1-3 3-5 5 4+ 7 : 16. 16 , 12+, Monthly reach, = 100% 11%9%4% 12% 24% 16% 14% 30% 21%19% 33% 25% 19% 25% 23%22% 52% 29% 23% 26%26% 8% 14% 1% 18% -1-3 3-5 5 45+ 35-44 25-34 18-24 12-17 : 17. 17 , 12+, Monthly reach, = 100% 49%50%57% 51%50%43% 28% 51% 72% 49% -1-3 3-5 5 : 56%57%62% 44%43%38% 72% 63% 28%37% -1-3 3-5 5 / / : 18. 18 , 12+, Monthly reach, = 100% 54% 63%71% 46% 37%29% 63%56% 37%44% -1-3 3-5 5 : 85% 59% 40% 15% 41% 60% 86% 72% 14% 28% -1-3 3-5 5 . / C : 19. - 20. 20 .- '09, . % 12+ 2.30 . 55.4% 12+ 2.10 . 50.5% 12+ 21. 21 .- .- 22. 22 .- .- 23. 23 .- .- 24. 24 : vs '09, % Monthly reach, 12+ 65% 35% 57% 43% 8% 45% 38% 60% 40% 61% 39% 11% 45% 36% . / 52% 48% 8% 17% 27% 23% 16% 9% 49% 51% 9% 22% 26% 21% 15% 7% 12-17 18-24 25-34 35-44 45-54 55+ .- 25. 25 0 100 200 300 400 500 600 700 800 05:00-06:00 06:00-07:00 07:00-08:00 08:00-09:00 09:00-10:00 10:00-11:00 11:00-12:00 12:00-13:00 13:00-14:00 14:00-15:00 15:00-16:00 16:00-17:00 17:00-18:00 18:00-19:00 19:00-20:00 20:00-21:00 21:00-22:00 22:00-23:00 23:00-24:00 00:00-01:00 01:00-02:00 : vs '09, Total Internet, . . 12-24, 45-54, 45-54 , 12-24 , 25-44, 25-44 , 26. 26 5 09, 12-54 , Daily Reach 20% 19% 16% 12% 8% 37% 30% 22% 20% 15% 100 000+ .- 27. 27 5 09, 12-54 , Daily Reach 16% 19% 20% 8% 12% 22% 30% 37% 15% 20% 36% 29% 27% 10% 8% 100 000+ .- 28. 29. 29 -15 09, 100 000+, 12-54 , Average Daily Reach 33 , 34 Mail 32 Rambler 19.7% 19.2% 16.2% 11.5% 7.7% 8 694 .. 8 479 .. 7 144 .. 5 068 .. 3 387 .. 1 032 .. 1 015 .. 576 .. 571 .. 560 .. 541 .. 494 .. 410 .. 366 .. 359 .. Mail.ru Vkontakte.ru Odnoklassniki.ru Rambler LiveJournal.com Mamba LiveInternet.ru Rbc.ru Loveplanet.ru Qip.ru Vzglyad.ru Rutube Subscribe.ru Kinopoisk.ru 2.3% 2.3% 1.3% 1.3% 1.3% 1.2% 1.1% 0.9% 0.8% 0.8% 30. 30 20% 37% 27% 16% 100 000+ .- 8.7 .. 2.5 .. 5.5 .. 0.8 .. = -2008 &amp;-2009 Daily Reach +50% 33 31. 31 Mail MAIL 19% 30% 29% 16% 100 000+ .- 8.5 .. 2.0 .. 5.6 .. 0.8 .. = Mail -2008 &amp;-2009 Daily Reach Mail +39% 32. 32 16% 22% 36% 13% 100 000+ .- 7.1 .. 1.0 .. 4.6 .. 1.5 .. 2008 &amp;-2009 Daily Reach +146% = 2 2 33. 33 .ru .RU 12% 20% 8% 10% 100 000+ .- 5.1 .. 0.2 .. 3.5 .. 1.3 .. .ru 3 = 3 -2008 &amp;-2009 Daily Reach .ru +33% 34. 34 Rambler RAMBLER 8% 15% 10% 6% 100 000+ .- 3.4 .. 0.3 .. 2.0 .. 1.0 .. Rambler 28 -2008 &amp;-2009 Daily Reach Rambler +13% = 28 35. 35 09, 100 000+, 12-54 , Monthly Reach 31% 32% 36% 37% 38% 45% 51% 69% 73% 91% 90% 90% 27% 26% 22% / / + 20.0 . . 19.7 . . 19.7 . . 15.9 . . 15.2 . . 11.1 . . 9.8 . . 8.3 .. 8.2 . . 5.9 .. 5.6 .. 6.9 . . 7.0 . . 7.8 . . 4.8 .. 13 11 4 31 14 20 10 5 6 12 11 7 4 7 2 36. 36 (13 ) 12-54 100 000+ 20 040.8 45.5% 4 570.6 67.6% .- 1 738.7 60.5% 154 141 25 102 45 138 55 . , (Affinity Index) 5 (Daily reach, 100 000+, 12-54 ) 37. 37 (31 ) 12-54 100 000+ 15 876.0 36.0% 4 188.0 62.0% .- 1 417.7 49.3% (Affinity Index) 5 (Daily reach, 100 000+, 12-54 ) 116 167 60 42 53 163 160 107 () , 38. 38 (12 ) 12-54 100 000+ 7 632.9 17.3% 2 043.3 30.2% .- 698.9 24.3% 105 172 135 97 143 47 84 87 65 111 12-17 18-24 12-17 18-24 25-34 45-54 45-54 35-44 25-34 35-44 (Affinity Index) 5 (Daily reach, 100 000+, 12-54 ) 39. 39 (11 ) 12-54 100 000+ 7 080.9 16.1% 2 165.9 32.1% .- 708.7 24.7% 23 89 136 (Affinity Index) 5 (Daily reach, 100 000+, 12-54 ) 40. 41. 41 100 000+ 27.2 . , 45% 12+ .- - 2.3 . , 55% 12+ 35+ 42. 42 TNS Web Index 2009 iStar 43. TNS 125319, , . , 6, . +7 495 9358718, web www.tns-global.ru ! </p>