ΜΕΛΕΤΗ ΠΕΡΙΠΤΩΣΗΣ: ΙΚΕΑ

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2. :1943- Ingvar Kamprad- ,, 1945: 1951: 2001: House Market AE 32.000.000 3. - , 4. : 235 ,35 :1 , 2001 5 : UNICEF, Save the Children,UNDP. WWF. CO 5. : ,, , , , , , , 6. foundation 2009 . : ( ) : UNICEF, Save The Children, Refugees United, UNHCR : , , , , : 2010 2010 UNICEF - 200 . 10.000 7. A little fabric makes a big difference , . , Good design can make the everyday a little better New York 670 . : - 8. 1 + UNICEF 2003 32,5 . 95 45 8 , , , , , , 9. - . :, , , , , , . 10. : 1 1/4/2010 30/6/2010. 39.000 . : CO 750.000 WWF: FSC( ) 11. marketing 17 - 28 , 12. - 90% . 13. Political Factors , do-it-yourself brand Economic Factors 2003: (, .) . . Social Factors , Technological Factors , 14. www.ikea.com http://www.epr.gr/company/13360/ http://www.fourlisgroup-careers.gr/el/ikea-profile.html http://www.coolmarketingthoughts.com/2006/06/13/a-little- fabric-makes-a-big-difference/ http://ikeafoundation.org/ http://wwf.panda.org/what_we_do/how_we_work/businesse s/corporate_support/business_partners/ikea2.cfm http://el.wikipedia.org/wiki/IKEA 15.

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