AR to Increase Product Value and Brand Activation Through Exhibition

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AR To Increase Product Value and Brand Activation Through ExhibitionFAT HAH NOOR PRAWITA, S .T. , M.T.2017/03/26AR/VR SHARING, CL ICK SQUARE, BANDUNGAbout MeWhat is AR?The use of transparent Head Mounted Displays (HMDs) to overlay computer generated images onto the physical environment. Precisely calibrated, rapid head tracking is required to sustain the illusion-HITLab, University of Washingtonhttp://www.hitl.washington.edu/scivw/EVE/IV.Definitions.htmlWhat is AR?AR is when people interact with computers by using objects in the physical world-Wheeler, University of Plymouthhttp://www.hitl.washington.edu/scivw/EVE/IV.Definitions.htmlAR CharacteristicsCombining real and virtual images Both can be seen at the same timeInteractive in real-time The virtual content can be interacted withRegistered in 3D Virtual objects appear fixed in spaceR. Azuma, A Survey of Augmented Reality, Presence: Teleoperators and Virtual Environments.vol. 6, no. 4, Aug. 1997, pp. 355-385.Reality Virtuality ContinuumReal WorldVirtual WorldAugmentedRealityAugmentedVirtualityMixed RealityP. Milgram and F. Kishino, "A taxonomy of mixed reality visual displays", IEICE (Institute of Electronics, Information and Communication Engineers) Transactions on Information and Systems, Special issue on Networked Reality, Dec. 1994.Magic Book AnalogyReality AugmentedReality (AR)AugmentedVirtuality (AV)VirtualityBillinghurst, Mark. Lecture 12: Research Directions, University of South Australia, https://www.slideshare.net/marknb00/comp-4010-lecture12-research-directions-in-arHype Cycle for Emerging Technologies 2016Gartner's 2016 Hype Cycle for Emerging Technologies Identifies Three Key Trends That Organizations Must Track to Gain Competitive http://www.gartner.com/newsroom/id/3412017Top 10 Strategic Technology Trends 2017Gartners Top 10 Strategic Technology Trends for 2017http://www.gartner.com/smarterwithgartner/gartners-top-10-technology-trends-2017/What is Brand Activation?The art of driving consumer action through brand interaction and experiences. In simple terms, the key aim of these sorts of campaigns is to get consumers to act.https://www.linkedin.com/pulse/brand-activation-its-role-driving-consumer-engagement-naeem-azamHow to Activate a Brand?https://econsultancy.com/blog/67525-what-is-brand-activation-why-do-you-need-it/1. Experiential Marketinghttps://www.youtube.com/watch?v=T9qLK510-2c2. Sampling Campaignshttps://www.youtube.com/watch?v=Byd7mikjdtQ3. In-Store Brand Activationhttps://www.youtube.com/watch?v=QCITRMRVvU4https://www.youtube.com/watch?v=T9qLK510-2chttps://www.youtube.com/watch?v=Byd7mikjdtQhttps://www.youtube.com/watch?v=QCITRMRVvU4Metrics for Brand Activation Campaigns1. Consumer Reach2. Brand Relevance3. Return on Investment4. Long Term Potential5. Integration Capabilities6. Uniqueness7. Amplificationhttps://www.linkedin.com/pulse/brand-activation-its-role-driving-consumer-engagement-naeem-azamWhat is the End Goal?Of course the end goal in everything marketers do is to increase revenueBut, Remember!Do not underestimate the influence of experiential brand activations can play shaping the future and now relevance of a brand. Brand activations are not meant to be measured in terms of sales made. Instead, they should be viewed as a way to generate awareness and visibility for a company through cultivating real life engagement experiences with the target consumer.https://www.linkedin.com/pulse/brand-activation-its-role-driving-consumer-engagement-naeem-azamAR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdf98% of marketers agree that digital and offline are merging-CMO Spending 2015-16: Growth on Overdrive, Digital Marketing Comes of Age, Gartner Research, 2015AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdf58% of millenials expect to engage with a company whenever and whichever channel they choose-SDL, July 2014AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdfThe average direct mail response rate is 3%When you add augmented reality to direct mail, response rate increase to 37%- Gary Reblin, VP of New Products & Innovation, USPS, 2015Direct mail is a traditional, high reach medium that totals $45.2 billion in marketing spend- 2015 Annual Outlook: What to Expect in Direct and Digital Marketing, Winterberry Group, 2015AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdf72% of catalogs recipients prefer to make purchase via online channels. Add try-and-buy and reduce the friction to purchase.Marketers mail 12 billion catalogs each year- Direct Marketing Association, October 2012Response rate for mailed catalogs averaged 4.3% in 2012- The Consumers Point of View, FGI Research, 2011AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdfDisney Star Wars Weekends saw a 25% increase in merchandise sales of AR-enabled productsMarketers spend $58B on sponsorships globally every year- End of Year Sponsorships Report, IEG, 2015AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdfAR leads customers to conversion directly from print and measures that conversion accurately.Print ads take up nearly 30% of US marketers budgets- Direct Marketing Association, October 2012Yet measuring a print ads ROI is left to coupon codes, custom URLs, and guesswork.AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdf3 out of 5 marketers use no tools to measure event ROI- Hubspot, 2014Hosting, attending, and exhibiting at events comprise 21% of corporate marketing budgets- Forrester, 201478% of event organizers plan to increase their use of social media for future events.- Eventility, 2013AR Market PotentialHP Aurasma, Augmented Reality: The Next Marketing Channel E-Book http://austarlabs.com.au/wp-content/uploads/2015/12/AR-Marketing-2016-Ebook.pdfCompany sales increase 2.5% for every 2,000 business cards passed out- CNN, BusinesscardABC, Freelance Folder, via Statistics BrainUse AR to create a lasting first impression and a more personal networking experienceAR Tools/SDK (2011)ARToolKitAR Tools/SDK (Updated)http://j.mp/ARComparehttp://socialcompare.com/en/comparison/augmented-reality-sdkshttp://j.mp/ARCompareProject ShowcasesLatest News About AR++http://paper.li/fathahnoor/1349262593#/http://j.mp/ARDailyhttp://j.mp/ARDaily

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