Digital Marketing syllabus | Digital Marketing Training

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    16-Apr-2017

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HR REMEDY INDIAADVANCE PRACTICAL TRAINING IN DIGITAL MARKETING1. INTRODUCTION TO DIGITAL MARKETING EvolutionofDigitalMedia InternetEcoSystem DigitalMarketingEcosystem DigitalMarketingProcess2. BUSINESS ANALYSIS FOR ONLINE MARKETING

Business Products/Services TargetCustomerProfiling USP Competition MarketingObjectives&Budgets3. DIGITAL MARKETING RESEARCH

Broad Keywords Listings KeywordsbasedonGoogle DirectoryPortals SocialMediathroughCompetitorsWebsite4. PREPARINGONLINEMARKETINGBUSINESSPLAN

DefiningDigitalMarketingGoals

Rearrangingyourmarketingmix

DigitalMarketingObjectives&Budgets5. WEB DESIGNING (UI)

DomainManagement WebHostingManagement WebsiteIndex Concept/Positioning Navigation Layouts Branding ColorSchemes Fonts CallToAction ContentWriting CreatingMobileFriendlyWebsite6. CREATING A MARKETING EFFECTIVE STOREFRONT

KeyComponentsofanOnlineStore OnlineMerchandising StorefrontRequirements Dos&Donts7. BLOGGING

BloggingObjectives DecidingTopicofBlogging SelectingtheRightPlatform DesigningBlog GettingMostoutofBlog8. SEO (SEARCH ENGINE OPTIMIZATION)

KeywordsResearch SiteIndex ContentWriting OnpageOptimization OffpageOptimization9. SEM (SEARCH ENGINE MARKETING)

GoogleAdwords DevisingPPCStrategy GoogleAdwordAcSetup SettingBillingPreferences SettingUpCampaign CreatingAdGroups AdWriting Bidding OptimizingQualityScore Reporting10. SOCIAL MEDIA MARKETING

Building&ManagingFanbaseOnFacebook LeveragingLinkedinsProfessionalNetwork Twitter Youtube Slideshare OtherSocialMediaPlatforms RealWorldtoOnlineSocializing11. EMAIL MARKETING

EmailMarketingTool CreatingAcForEmailMarketing EmailLists DesigningEmailers RollingOutEmailers FindingSubscriberstoEmailers12. DIGITAL COLLABORATIONS

GoogleDrive DocumentSharing Onlineformsforinformationcapturing13. ONLINE REPUTATION MANAGEMENT

GettingStartedwithOnlineReputationManagement OrganizingTeams ListeningtoOnlineAudience EstablishingReputation RespondingtoCrisisPOST TRAINING SERVICE & SUPPORT CV Preparation After Individual Discussion & Analysis.

Finding a right job & support - post training till 3 months.

Interview skill development.

Overall grooming self introduction, body language etc.

Provide Certificate.

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