Digital Music comparative of business model: iTune,Xbox Music and Google Music

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    15-Sep-2014

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<ul><li><p>What is Digital Music?? </p></li><li><p>Market Situation </p></li><li><p>Market Situation </p></li><li><p> USA 42% </p><p>Japan 17% U.K. 9% </p><p>Germany 4% </p><p>France 4% </p><p>Australia 3% Canada 3% </p><p>South Korea 2% Sweden 1% </p><p>India 1% </p><p>Other 14% </p><p>Global Share of Digital Music Sales 2012 </p></li><li><p>iTunes 63% </p><p>Amazon MP3 22% </p><p>Other 15% </p><p>Global Share of Digital Music Service 2012 </p></li><li><p>iTunes music Store </p></li><li><p>Market Strategy </p><p> Many song selection at once </p><p> Excellent experience </p><p> Simply buy songs One price song </p><p> Special offer only at iTunes Store </p></li><li><p>Business Model: iTunes </p></li><li><p>Revenue Model </p></li><li><p>Apple Still Underpins the Growth of the Digital Music Market </p></li><li><p> iOS 7 support </p><p> iTunes 250 Radio stations with no Ads (only in US) </p><p> Genius Shuffle </p><p> Personal Pod Cast </p><p> Improve a fault </p><p>iTunes 11.1 (Latest Version) </p></li><li><p> Desktop Software </p><p> Limitation of user </p><p> Social Media (Failure Factor) </p><p>Suggestion </p></li><li><p>Marketing Strategy </p><p>Support all platform &gt;&gt; Mass market </p><p>30 million songs &amp; 70,000 music clips </p><p>Freemium strategy </p><p>Various services: free songs, paid songs, flat rate </p><p>Support system for simply using </p></li><li><p>Business Model: Xbox Music </p></li><li><p>Subscription Fee </p><p>Sell </p><p>Advertise </p><p>Revenue Model </p></li><li><p>Key Success Factor K</p><p>ey S</p><p>ucc</p><p>ess </p><p>Cross platform </p><p>Key</p><p> Su</p><p>cces</p><p>s </p><p>Services </p><p>Key</p><p> Su</p><p>cces</p><p>s </p><p>User on OS of windows Ke</p><p>y Su</p><p>cces</p><p>s </p><p>30 mil songs and videos </p></li><li><p> Failure Factor Fa</p><p>ilure</p><p> Fa</p><p>ctor</p><p>Not available in every countries </p><p>Failu</p><p>re F</p><p>act</p><p>or </p><p>Mostly retain with Windows 8 </p></li><li><p>Suggestions </p><p> Desktop software </p><p> Worldwide </p><p> Social Media </p><p> Audio Quality </p></li><li><p>Marketing Strategy </p><p>Support system for simply using </p><p>Personalization </p><p>Share your songs to Google Plus </p><p>Access your music anywhere, anytime </p><p>20 million songs </p><p>No Ads annoying </p></li><li><p>Business Model: Google Music </p></li><li><p>Revenue Model </p><p>$ 9.99 / month $ 25 / year </p><p>$ 0.99-1.29 / song </p><p>New artist </p></li><li><p>Key Success Factor K</p><p>ey S</p><p>ucc</p><p>ess </p><p>Cloud Storage </p><p>Key</p><p> Su</p><p>cces</p><p>s </p><p>Anywhere Anytime </p><p>Key</p><p> Su</p><p>cces</p><p>s </p><p>Available on Offline </p><p>Key</p><p> Su</p><p>cces</p><p>s </p><p>Unrestricted download </p></li><li><p> Failure Factor Fa</p><p>ilure</p><p> Fa</p><p>ctor</p><p>Not available in every countries </p><p>Failu</p><p>re F</p><p>act</p><p>or </p><p>Limited Platform </p></li><li><p>Suggestions </p><p> More platform </p><p> Worldwide </p><p> Feature </p><p> Personalization </p></li><li><p>Comparison </p><p>lowest price/single </p><p>music partner </p><p>service contries </p><p>supported platform </p><p>tracks </p><p>0 2 4 6 8 10 12 </p><p>Google Music Xbox Music iTune </p></li><li><p>Conclusion </p></li><li><p>Discussion </p></li></ul>