Digital Music comparative of business model: iTune,Xbox Music and Google Music

  • Published on
    15-Sep-2014

  • View
    353

  • Download
    2

Tags:

Embed Size (px)

DESCRIPTION

 

Transcript

  • What is Digital Music??

  • Market Situation

  • Market Situation

  • USA 42%

    Japan 17% U.K. 9%

    Germany 4%

    France 4%

    Australia 3% Canada 3%

    South Korea 2% Sweden 1%

    India 1%

    Other 14%

    Global Share of Digital Music Sales 2012

  • iTunes 63%

    Amazon MP3 22%

    Other 15%

    Global Share of Digital Music Service 2012

  • iTunes music Store

  • Market Strategy

    Many song selection at once

    Excellent experience

    Simply buy songs One price song

    Special offer only at iTunes Store

  • Business Model: iTunes

  • Revenue Model

  • Apple Still Underpins the Growth of the Digital Music Market

  • iOS 7 support

    iTunes 250 Radio stations with no Ads (only in US)

    Genius Shuffle

    Personal Pod Cast

    Improve a fault

    iTunes 11.1 (Latest Version)

  • Desktop Software

    Limitation of user

    Social Media (Failure Factor)

    Suggestion

  • Marketing Strategy

    Support all platform >> Mass market

    30 million songs & 70,000 music clips

    Freemium strategy

    Various services: free songs, paid songs, flat rate

    Support system for simply using

  • Business Model: Xbox Music

  • Subscription Fee

    Sell

    Advertise

    Revenue Model

  • Key Success Factor K

    ey S

    ucc

    ess

    Cross platform

    Key

    Su

    cces

    s

    Services

    Key

    Su

    cces

    s

    User on OS of windows Ke

    y Su

    cces

    s

    30 mil songs and videos

  • Failure Factor Fa

    ilure

    Fa

    ctor

    Not available in every countries

    Failu

    re F

    act

    or

    Mostly retain with Windows 8

  • Suggestions

    Desktop software

    Worldwide

    Social Media

    Audio Quality

  • Marketing Strategy

    Support system for simply using

    Personalization

    Share your songs to Google Plus

    Access your music anywhere, anytime

    20 million songs

    No Ads annoying

  • Business Model: Google Music

  • Revenue Model

    $ 9.99 / month $ 25 / year

    $ 0.99-1.29 / song

    New artist

  • Key Success Factor K

    ey S

    ucc

    ess

    Cloud Storage

    Key

    Su

    cces

    s

    Anywhere Anytime

    Key

    Su

    cces

    s

    Available on Offline

    Key

    Su

    cces

    s

    Unrestricted download

  • Failure Factor Fa

    ilure

    Fa

    ctor

    Not available in every countries

    Failu

    re F

    act

    or

    Limited Platform

  • Suggestions

    More platform

    Worldwide

    Feature

    Personalization

  • Comparison

    lowest price/single

    music partner

    service contries

    supported platform

    tracks

    0 2 4 6 8 10 12

    Google Music Xbox Music iTune

  • Conclusion

  • Discussion