Google Analytics для диджитал маркетологов

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  • 1. Google Analytics 2010GOOGLE ANALYTICS -, 20 2010 1/112

2. Google Analytics 2010 2/112 3. Google Analytics 20103/112 4. Google Analytics 2010 , ? , , : ( , ...). 4/112 5. Google Analytics 2010 , , - , - , , 5/112 6. Google Analytics 2010 - ( , ) - , 6/112 7. Google Analytics - 2010 1. . 2. : . 7/112 8. Google Analytics 2010 . 8/112 9. Google Analytics 2010 ( ) ( , ) , ( , ) actionable, , PR, SEO, , 9/112 10. Google Analytics 2010 10/112 11. Google Analytics 2010 - -( ) , , 11/112 12. Google Analytics 2010 : Analog, Webalizer , : Ramblers Top100, Liveinternet, Top.Mail.ru, SpyLog, - - : Adwatch, AdRiver, AdFox , , - , AJAX-, Flash , .12/112 13. Google Analytics 2010 Liveinternet , . , -, , Ramblers Top100 , Mail.ru , , Mail.ru SpyLog (OpenStat) TNS/Gallup , 13/112 14. Google Analytics 2010Google -, LiveTop.mail.ruSpylogAnalytics Internet AdWords, AdSense,, , openstat? - openstat, utm, , utm- CMS(openstat utm?) () - () / . - AJAX, ., AJAX , - - , , - , AJAX - - Google , . . GA -. mp.openstat.ru Mail.ru : , . , 2009 AdWords 1-2 5-15 (?) (?) 14 /112 15. Google Analytics 2010 424 , . Google Analytics : 4 , 185 , 29 . :AddOrganic 12 , 9.15/112 16. Google Analytics 2010GOOGLE ANALYTICS , ( AdWords) , , , , API , , .. 16/112 17. Google Analytics GOOGLE ANALYTICS 2010 ( ) , (&utm_nooverride=1 ) , (, ) 5 ( AdWords, 1 ) , Google 18 ( ) 17/112 18. Google Analytics 2010 SEO-: Webmaster Tools ( Google), Sitemap,Site-Auditor .. Webmaster Tools Sitemap - . , ..LiveInternet, Ramblers Top100, ., Spylog Google Analytics: EpikOne SiteScan ( ),AnalyticsView ( ), Trendly ( ),Firebug WASP ( Firefox ), Data Feed Query Explorer( API) : Adwords ( ), Adsense ( ), ( )18/112 19. Google AnalyticsGOOGLE WEBMASTER TOOLS 2010 Webmaster Tools : , RSS . : sitemap URL Utm-. 19/112 20. Google Analytics 2010 Google Webmaster Tools CTR , 20/112 21. Google AnalyticsSITE-AUDITOR.RU 2010 , 21/112 22. Google Analytics 2010 GOOGLE Insights for search , AdWords Analytics Website Optimizer Conversion Optimizer AsWords , AdSense -22/112 23. Google AnalyticsGOOGLE ADWORDS 2010 AdWords . Analytics AdWords. AdWords Editor - .23/112 24. Google Analytics EPICONE SITESCAN 2010 , CMS 1000 , - 24/112 25. Google Analytics 201025/112 26. Google AnalyticsURL BUILDER 2010 : . -, referrer. . URL Excel.26/112 27. Google Analytics 2010 EXCEL , : AdWords, Excel OpenOffice SUBSTITUTE CONCATENATE , , : =CONCATENATE(E1;"utm_source=google&utm_medium=cpc&utm_campaign= adwordsua&utm_term=";SUBSTITUTE(A1;" ";"_"))27/112 28. Google Analytics UTM- 2010 campaign Campaigns, Campaign source Source medium , Medium. Source/Medium (All traffic sources) term Keyword ( Keywords!) content Ad Versions, Ad Content28/112 29. Google Analytics 2010 ROI , , : /Bounce rate , () ( - ) 29/112 30. Google Analytics 2010 (.. ), , (), , ,, , , 30/112 31. Google Analytics , 2010 , , .. 70-90% , ( , , ): 31/112 32. Google Analytics . 2010 . , . , , , , . - 2 , - 7. , , ! 32/112 33. Google Analytics . 2010 - bounce rate, . , . 30-70%. , (, , , , ). , , . bounce rate .33/112 34. Google Analytics 2010 LANDING PAGE . , .34/112 35. Google Analytics . 2010 , . - . , , . Google Analytics , , . , . 35/112 36. Google Analytics . 2010 : . ROI . 4 5 . 50 .36/112 37. Google Analytics 2010 . . ( ). : , .37/112 38. Google Analytics 2010 1 , , 38/112 39. Google Analytics : 2010 : ( ) , , , , , , , 39/112 40. Google Analytics : 2010 , -40/112 41. Google Analytics 2010 , . - . . , , , .41/112 42. Google Analytics . 2010 . , ( ). . . . , . 42/112 43. Google Analytics : , 2010 43/112 44. Google Analytics GA 201044/112 45. Google Analytics 2010 . ( AJAX ) ( ), ( ), ( , ) 45/112 46. Google Analytics 2010 (AJAX, Flash, , ) SetVar ( User Defined) 46/112 47. Google Analytics : 2010404 47/112 48. Google Analytics 2010 - AJAX- ( ) , GA API 48/112 49. Google Analytics 2010 49/112 50. Google Analytics 2010 Google, google.com/analytics .50/112 51. Google Analytics , 2010 51/112 52. Google Analytics 2010 (, ) . / . 52/112 53. Google Analytics 201053/112 54. Google Analytics 2010( )1 8 , Google Analytics, , , - ( 2 , 3 )4 9 (, -,5 () -, ( ) , )6 10 7 11 ( ) 12 . : , , 54/112 55. Google Analytics 2010 : , . : , . , .55/112 56. Google Analytics 4 ( 5) 2010 , : - - - ( )56/112 57. Google Analytics : 2010 , - (.. ), , .57/112 58. Google Analytics 2010 , Apply . . ( : GA , non-paid, organic). 58/112 59. Google Analytics 2010 , - ., .59/112 60. Google Analytics 2010 , : , (?) (?). (, , ), ( , , ..) . , . 60/112 61. Google Analytics 2010 . 52 , ( 15, 10, 8, 7, 12), Source/medium 23. . 61/112 62. Google Analytics . 2010 - - ? . . ( , , .)62/112 63. Google Analytics 2010 , , ( : , ) Custom Reports share- ( , ) 63/112 64. Google Analytics : 2010 , , .64/112 65. Google Analytics 2010 Excel : 500 &limit=5000 . , 5000 ! API (http://code.google.com/apis/analytics/docs/gdata/gdataExplorer.html)65/112 66. Google Analytics . 2010 PPC 1) ( ) XLS. 2) , , . 3) 500 Google Adwords . 4) . 66/112 67. Google Analytics 2010 API67/112 68. Google Analytics 2010 , , : 18 , 12 13 , , 0,52% . : , 68/112 69. Google Analytics 2010 , . $Index , , . . / -, , !69/112 70. Google Analytics 2010 : , , (. Atlas http://mediarevolution.ru/ audience/behavior/1615.html )70/112 71. Google Analytics 2010 , . , . . utm_campaign: vtv_yandex , vtv_begun (eng) (rus) . , . 71/112 72. Google Analytics 2010 , . share- , , , . , 4,73%, 12,87%, - - 13,85%!72/112 73. Google Analytics 2010 73/112 74. Google Analytics 2010 - . ! ! 74/112 75. Google Analytics 2010 ? , XXX 60 . 30% , YYY. , . : 42 , 1:06 , 80% , 1.65 , 2574 , 0.17% : 12 pageview 1,5 44 1 583 75/112 76. Google Analytics 2010 PR WOM,, (, ) , ,WOM (SEO) (PPC) 76/112 77. Google Analytics 2010 SEO , (, ) 77/112 78. Google Analytics : PR WOM 2010 , , , . , : : - .78/112 79. Google Analytics 2010 , Landing page 79/112 80. Google Analytics . 2010 SEO , . . , , . SEO .80/112 81. Google Analytics 2010 , . .81/112 82. Google Analytics 2010 , : ? ? ? , ? 82/112 83. Google Analytics . 2010 . ! ! 83/112 84. Google Analytics 2010 : , Demo on-line White paper (downloads) Testimonials 84/112 85. Google Analytics 2010 , , . GA : Website Optimizer ( /). ?! !85/112 86. Google Analytics 201086/112 87. Google Analytics 2010 PPC, CPC pay per click, cost per click, API WOM word of mouth, SEO PR GA Google Analytics 87/112 88. Google Analytics - 2010 Javascript , , AJAX Cookie , Flash Logfile , , ip- , , HTTP - Referer HTTP-, , ( )88/112 89. Google Analytics 2010GOOGLE ANALYTICS () ( cookie) (30 , ). Pageview ( ). (Pages/Visi

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