Google Analytics for Bloggers

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    19-Aug-2014

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Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger. If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.

Transcript

  • Google Analytics 101: Tips for Becoming a Better Blogger By Je Sauer @jealy/cs
  • Your Google Analytics Guide Je Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA 2 Interested in Google Analy/cs Training? Learn More: bit.ly/request-ga-training
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com About Je Sauer Vice President at Three Deep Marke/ng in St. Paul, MN Google Analy/cs Cer/ed Partner since 2009 Have been blogging since 2000 Named 2012 CIO of the Year by the Minneapolis/St. Paul Business Journal Three Deep was an Inc. 5000 Fast Growing Company Award in 2010, 2011, 2012 & 2013 Board Member for MIMA and MnSearch
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com My Two Blogs h^p://www.jealy/cs.com h^p://www.jese^er.com
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com And Yes I took that Cover Photo
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Lets Talk about Google Analytics
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Google Analytics is Like Othello
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Google Analytics is Like Othello A Second to Learn Years to Master
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com A Mile Wide and a Mile Deep Download: h8p://www.jealy
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com What You Will Experience Today
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Dont Worry
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com 45 Minutes to Learn How to Create a Google Analy/cs Account Ge_ng Clean Data for Your Website Ge_ng Google Analy/cs Code On Your Site Se_ng Goals to Measure Website Success
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com 45 Minutes to Learn Tracking Social Media Ac/vity on Your Site Installing Custom Dashboards for Bloggers Tracking Search Results and SEO Eorts Learning What Content is Performing Best
  • CREATING A GOOGLE ANALYTICS ACCOUNT
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Creating a Google Analytics Account Sign up at h8p://www.google.com/analy
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Get the Code For Your Site
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Getting the Right Code Choose Web Site
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Universal Analytics Choose Universal Analy/cs for New Websites
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Classic Analytics Choose Classic Analy/cs for Exis/ng Websites
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Choose Data Sharing Settings
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Recommended Settings Recommended
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Optional Setting for Benchmarking Recommended Benchmark Other Blogs
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Get the Code Copy This Sec/on and Paste into a TXT File
  • PLACING GOOGLE ANALYTICS ON YOUR SITE
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Several Methods for Adding GA You Can Put the Code In Your Template WordPress Blogs can use Yoast GA plugin Add Google Analy/cs in Your Theme Se_ngs
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Add Code to Your Template File Add to Header.php File
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Configuring GA in Your Theme Congure in Theme Se_ngs
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Using a Plugin for WordPress Yoast WordPress Plugin for GA Download: h8p://yoast.com/wordpress/google-analy
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Jealytics Recommendation Dont Be a Hero, Use a Plugin!
  • GETTING CLEAN DATA ON YOUR WEBSITE
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Dont be Fooled By Your Trac Your Actual Trac How You Think About Your Trac
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Stop Tracking Yourself
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Discover Your IP Go To h8p://www.wha
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Filter Your IP in Google Analytics
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Create a New Filter
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Enter Your IP Address
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Or Use a Plugin
  • SETTING GOALS FOR YOUR WEBSITE
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Set Strategic Goals Macro Goals (Aliate Clicks, AdSense, Sales) Macro Goals = Top Line Revenue Micro Goals (Downloads, Time on Site, Video Views, etc.) Micro Goals = Engaged Visitors Congure your goals in Google Analy/cs se_ngs You can set up to 20 goals!
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Goals in Google Analytics
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Choose How to Track Goal
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Enter Goal Details
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Caution with Goals Assigning a Goal Value to Revenue Related Goals is Highly Recommended Mul/ple Goals May Create Unrealis/c Revenue $ in Reports
  • ANALYZE CONTENT PERFORMANCE
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com What Content is Performing Best?
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Average Time on Page Average Time on Page Indicates How Long Visitors are Engaging with Content Generally, more /me is be^er
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Average Time on Page Bounce Rate Shows the Percentage of Visitors That Leave Your Site Having Only Viewed This One Page Lower is be^er (but can be misleading)
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Average Time on Page Page Value Indicates the Rela/ve Value This Page Contributed to Your Goals Goals Must be Congured to Work
  • TRACKING SEO RESULTS IN GOOGLE ANALYTICS
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Organic Search Report
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Organic Search Report WTF? 88% of My Search Keywords Are Invisible
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Not Provided is a Real Nuisance Learn about Not Provided Here: h8p://www.notprovidedcount.com/
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Google Webmaster Tools Fortunately, Google Webmaster Tools Gives You Some Data Back
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Google Webmaster Tools Reports
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Google Webmaster Tools Reports Beau
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Setting Up Google Webmaster Tools Set Up Webmaster Tools Data Sharing
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Edit Webmaster Tools Settings
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Select Webmaster Tools Property Select Your Site Save Progress
  • TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Social Media is All Around Us Trac is Driven to Our Sites Via Social Media Google Harvests Ac/vity from Social Data Hub Visitors Interact With Social Sharing Bu^ons
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Measure Value of Social Trac
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Track Interaction With Social Buttons Select Plugins Under Social Then Select Social Source and Ac/on
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Information from Data Hub Partners Gain Access to a Wealth of Informa/on from Several Social Networks
  • CUSTOM DASHBOARDS FOR BLOGGERS
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Dashboards Pull it All Together Great Dashboard for Bloggers: h8p://www.portent.com/blog/analy
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Do It Yourself Dashboards Select New Dashboard
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Do It Yourself Dashboards Blank or Pre-Made Op/ons
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Do It Yourself Dashboards View Your Dashboard
  • Je Sauer | @jealy/cs | Google Analy/cs For Bloggers | www.jealy/cs.com Even Better: Trust the Experts Google Analy
  • Thank You! Je Sauer Marke/ng and Travel Blogger Vice President Three Deep Marke/ng St. Paul, MN, USA 70 Interested in Google Analy/cs Training? Learn More: bit.ly/request-ga-training