Manchester city

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  • 1.

2.

  • Manchester City Football Club
  • M.C.F.CMan city
  • :City or The Blues ()

3. 4. Background 5.

  • ..2423( . .1880) ( )
  • 2
  • 2 ..2442( . .1899)
  • ..2546( . .2003) " "
  • ..2500
  • ..2519( . .1976)

6. Colin Bell 7.

  • 1
  • 20,000( 1 )

8.

9.

10.

11. 12. Goalkeepers

  • DavidGonzalez(COL)
  • JoeHart(ENG)
  • GunnarNielsen (FAR)
  • Costel Pantilimon (ROM)
  • StuartTaylor(ENG)

13. Defenders

  • Dedryck Boyata *(BEL)
  • WayneBridge(ENG)
  • GregCunningham(IRE)
  • Aleksandar Kolarov (SERB)
  • Vincent Kompany (BEL)
  • GaelClichy(FRA)
  • Joleon Lescott (ENG)
  • Stefan Savic (MON)
  • Nedum Onuoha (ENG)
  • MicahRichards(ENG)
  • Kolo Toure (CIV)
  • Pablo Zabaleta (ARG)

14. Midfielders

  • GarethBarry(ENG)
  • AbdisalamIbrahim(NOR)
  • Samir Nasri (FRA)
  • AdamJohnson(ENG)
  • MichaelJohnson(ENG)
  • NigeldeJong (NED)
  • JamesMilner(ENG)
  • Abdul Razak (CIV)
  • DavidSilva(ESP)
  • Yaya Toure (CIV)
  • VladimirWeiss(SVK)
  • ShaunWright-Phillips(ENG)

15. Strikers

  • Emmanuel Adebayor *(TGO)
  • Mario Balotelli (It)
  • CraigBellamy(WAL)
  • Edin Dzeko (BIH)
  • Sergio Aguero (ARG)
  • Roque Santa Cruz(PRY)
  • Alex Tchuimeni-Nimely (ENG)
  • Carlos Tevez (ARG)

16. < . .>

  • / ( 1)2479-80, 2510-11
  • / ( 2)2441-42, 2445-46, 2452-53, 2470-71, 2489-90, 2508-09, 2544-45 ( 7 )
  • ( 3) 2541-42
  • 2447, 2477, 2499, 2512, 2554
  • 2513

17.

18. Marketing Mix -Product -Price -Place -Promotion 19. Product

  • -Manchester City Team
  • -Manchester City Souvenirs
  • -Manchester City Stadium or Etihad Stadium

20. Price

  • 291

21. Place

22. Promotion

  • Pr Social NetworkFacebook Twitter Flickr Manchestercity.org
  • Pr Etihad
  • ApplicationSmartphone

23. Promotion 24. SWOT Analysis - Strength-Weakness - Opportunity - Threats 25. Strength

  • -
  • - 50,000
  • -
  • -

26. Weakness

27. Opportunity

  • Brand Loyalty

28. Threats

29. Brand Component & Brand DNA -Attribute -Benefit -Value -Personality -Brand DNA 30. Attribute

  • -

31. Benefit

32. Value

33. Personality

34. Brand DNA

35. Brand Strategy 36. Brand Strategy

37. Sponsorship 38. 39. 40.

  • " " " "

41.

  • 1 . . 3-4

42. City of Manchester Stadium Etihad Stadium 43. City of Manchester Stadium Etihad Stadium

  • 5 12
  • 47,805
  • 112
  • 2008

44. 45. THANK YOU