Mkt 498 uop assignments,mkt 498 uop entire class,mkt 498 uop full class

  • Published on
    16-Apr-2017

  • View
    30

  • Download
    2

Embed Size (px)

Transcript

  • MKT 498 Week 5 Team Assignment Syllabus

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 5 Team Assignment Integrated Marketing Communications

    (IMC) Plan Paper

    Refer to the University Material: Integrated Marketing Communications (IMC)

    Plan and Presentation located on the student website.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 4 Team Assignment Marketing Position Statement

    Presentation

    Utilize the research from your Learning Teams Target Market and Competitive

    Advantage Analysis in Week Three.

    Create a 12-slide Microsoft PowerPoint presentation in which you develop and

    justify a Marketing Position Statement for the selected product or service.

    Your cover slide will be Slide #1, your Marketing Position Statement will be Slide

    #2, and your references slide will be Slide #12, with 9 intermediate slides

    providing your justification for that Marketing Position Statement. (0.5 point for

    Marketing Position Statement)

    Format each slide with only the MAJOR points for the topic presented in bulleted

    format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5

    points)

    Add detailed Speaker Notes at the bottom of each slide (when viewed in regular

    mode rather than slide show mode), explaining what you would explain about the

    bulleted items on each slide if you were making this presentation orally. (2 points)

    Cite all references consistent with APA guidelines.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    http://www.tutorialfirm.com/MKT-498/MKT-498-Week-5-Team-Assignment-Syllabushttp://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-5-Team-Assignment-Integrated-Marketing-Communications-(IMC)-Plan-Paperhttp://www.tutorialfirm.com/MKT-498/MKT-498-Week-5-Team-Assignment-Integrated-Marketing-Communications-(IMC)-Plan-Paperhttp://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-Team-Assignment-Marketing-Position-Statement-Presentationhttp://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-Team-Assignment-Marketing-Position-Statement-Presentationhttp://www.tutorialfirm.com/

  • MKT 498 Week 4 Individual Assignment Alternative Marketing Options

    Paper

    Write a 700- to 1,050-word paper in which you identify one marketing option from

    each category below which would be realistic for the product or service examined.

    The categories are: advertising, personal selling, public relations, and promotions.

    Rank your four marketing options from 1 to 4, with 1 being the best alternative and

    4 being the least effective alternative, in your estimation.

    Include the following in your paper:

    Evaluate the strengths and weaknesses of each of the four communication venues,

    and justify your rankings and your choices based on the target market and the

    competition. (6 points)

    Determine the marketing tactics necessary to achieve the desired goal of branding,

    positioning statement, and competitive advantage for the product or service. (2

    points)

    Format your paper consistent with APA guidelines.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 4 DQ 4

    What is a value-added network? What are the advantages and disadvantages of

    selecting value-added networks? How does the distribution change with the

    different stages of the product life cycle?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 4 DQ 3

    What effect has e-commerce had on traditional brick-and-mortar business? Provide

    at least two examples and explain the effects. How can a business determine what

    proportion of the budget should be allocated for e-commerce? How has e-

    commerce globalized the small business?

    http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-Individual-Assignment-Alternative-Marketing-Options-Paperhttp://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-Individual-Assignment-Alternative-Marketing-Options-Paperhttp://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-DQ-4http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-DQ-3

  • To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 4 DQ 2

    What decisions go into selecting a distribution channel? What decisions go into

    selecting new distribution channels? What is the difference between a vertical and

    a horizontal distribution channel? Provide an example.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 4 DQ 1

    What is the relationship between a target market and selecting a distribution

    channel? How do the changes in the target market affect the design of the

    distribution channel? Provide an example.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 3 DQ 4

    Why is important for a business to consider alternative marketing tactics when

    developing an integrated marketing communication (IMC) campaign? What are

    some of the strengths of each type of communication? Provide examples. How do

    the types of communication vary by product category?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 3 DQ 3

    What is CPM? Why is CPM important? What are some of the differences between

    total cost of CPM and advertisement versus the CPM rate?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 3 DQ 2

    Identify a current and innovative advertising campaign you have observed recently.

    What are the characteristics of the campaign? Why is it innovative?

    http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-DQ-2http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-4-DQ-1http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-3-DQ-4http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-3-DQ-3http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-3-DQ-2

  • To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 3 DQ 1

    What are some of the current trends influencing the effectiveness of advertising?

    What effect does emerging technology have on advertising? What are the changes

    in consumer behavior that are being affected?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

    Complete the Marketing Analysis Tools Table which is posted in the Course

    Materials Forum. This table lists the various tools that are used by marketers to

    analyze product positioning, competitive positioning, customer perceptions, and

    distribution-channel analysis. Fill in the blanks with the appropriate information

    that describes the tool and that then compares the strengths and weaknesses of

    using each tool to create a marketing strategy.

    Format your table consistent with APA guidelines for in-text citations and

    references.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 DQ 6

    Why is product life cycle important? What changes should occur in advertising,

    sales, and promotion at the various stages of the product life cycle? Provide

    examples.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 DQ 5

    What is the value and purpose of a marketing positioning statement? How does the

    assessment affect the development of the marketing position? How often should

    the marketing position change or be reviewed? Does it depend on the type of

    business or customer? Provide examples.

    http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-3-DQ-1http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-Individual-Assignment-Marketing-Analysis-Tools-Tablehttp://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-6http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-5

  • To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 DQ 4

    What assessment tools might a business use to determine what your competition is

    doing? How do you collect data on the competition? Provide examples.

    What assessment tools might a business use to determine what your competition is

    doing?

    Competitor analysis tools available are:

    1. Google Analytics

    2. Competitor blog observation

    3. RSS feed subscription tracking

    4. Competitive Intelligence consultation

    5. Observing what is trending via social media sites (e.g. Twitter)

    How do you collect data on the competition?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 DQ 3

    How does demographic and geographic data collection differ from psychographic

    and life cycle data collection? What is the value of each? Provide examples.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 2 DQ 2

    What is a target market? How do you segment a market to identify a target market?

    What is the value of identifying the optimal target market for a product or service?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-4http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-3http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-2http://www.tutorialfirm.com/

  • MKT 498 Week 2 DQ 1

    Why is it important to have a unique competitive advantage (often called a unique

    selling proposition, or USP)? Is a competitive advantage perceived or real?

    Why is it important to have a unique competitive advantage (often called a unique

    selling proposition, or USP)?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 1 Individual Assignment Purpose And Value Of Integrated

    Marketing Paper

    Write a 700- to 1,050-word paper in which you describe the purpose and value of

    integrated marketing. In your paper, investigate a company and determine if the

    company has an integrated marketing campaign for a product or service they sell.

    Address the following in your paper:

    If the company has an integrated marketing plan, what value does the plan

    add?

    If the company doesnt have an integrated marketing plan, how might the

    company benefit from having an integrated marketing plan?

    Format your paper consistent with APA guidelines.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 1 DQ 3

    What are the different types of tools available for businesses to conduct marketing

    analyses? How are the outcomes different? How are the different tools for

    marketing analyses important in developing an integrated marketing

    communication? Provide an example.

    To Know More Tutorials Visit http://www.tutorialfirm.com

    http://www.tutorialfirm.com/MKT-498/MKT-498-Week-2-DQ-1http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-1-Individual-Assignment-Purpose-and-Value-of-Integrated-Marketing-Paperhttp://www.tutorialfirm.com/MKT-498/MKT-498-Week-1-Individual-Assignment-Purpose-and-Value-of-Integrated-Marketing-Paperhttp://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-1-DQ-3http://www.tutorialfirm.com/

  • MKT 498 Week 1 DQ 2

    What are the non-quantifiable tools in marketing? How can these tools be

    evaluated? What is the value of using these tools? How can you justify the use of

    non-quantifiable tools for creating a marketing strategy for a marketing plan?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Week 1 DQ 1

    What is integrated marketing?

    What is the value of integrated marketing in todays business environment?

    How is integrated marketing different from traditional marketing?

    To Know More Tutorials Visit http://www.tutorialfirm.com

    MKT 498 Complete Course

    MKT 498 Week 1 DQ 1

    MKT 498 Week 1 DQ 2

    MKT 498 Week 1 DQ 3

    MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated

    Marketing Paper

    MKT 498 Week 2 DQ 1

    MKT 498 Week 2 DQ 2

    MKT 498 Week 2 DQ 3

    MKT 498 Week 2 DQ 4

    MKT 498 Week 2 DQ 5

    MKT 498 Week 2 DQ 6

    MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

    MKT 498 Week 3 DQ 1

    MKT 498 Week 3 DQ 2

    MKT 498 Week 3 DQ 3

    MKT 498 Week 3 DQ 4

    MKT 498 Week 4 DQ 1

    http://www.tutorialfirm.com/MKT-498/MKT-498-Week-1-DQ-2http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Week-1-DQ-1http://www.tutorialfirm.com/http://www.tutorialfirm.com/MKT-498/MKT-498-Complete-Course

  • MKT 498 Week 4 DQ 2

    MKT 498 Week 4 DQ 3

    MKT 498 Week 4 DQ 4

    MKT 498 Week 4 Individual Assignment Alternative Marketing Options

    Paper

    MKT 498 Week 4 Team Assignment Marketing Position Statement

    Presentation

    MKT 498 Week 5 Team Assignment Integrated Marketing Communications

    (IMC) Plan Paper

    MKT 498 Week 5 Team Assignment Syllabus

    To Know More Tutorials Visit http://www.tutorialfirm.com

    http://www.tutorialfirm.com/