Phân tích SEO ONPAGE chuẩn 2013 với ISEO - Tú Cao

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Hng dn phn tch SEO ONPAGE vi phn mm ISEO FREE. Vit bi T Cao.

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  • 1. EBOOK SEO On-Page (On-Site) 2013 1 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Bi vit hng ng cuc thi Chia s X2 ca anh Bnh Nguyn v cng l mong mun ca mnh chia s kin thc v SEO cho nhng bn theo di trn Website v cho tt c mi ngi mun tm hiu v SEO. Mnh cng kt thc 1 kha hc v SEO v cng tm hiu thm, tri nghim thm. T hay ni sai v cng c nhiu vic cha hiu r bn cht vn v vy mong nhn c s chia s v ng gp ca mi ngi hiu bit ca mnh c hon thin hn. Tng quan bi vit: 1. Mt s thng s quan trng cn kim tra trc khi SEO. 2. ON-Page (On-Sites) l g ? 3. Mt s th Tag HTML c bn m ngi Seo cn bit. 4. Phn tch On-Page vi phn mm ISEO 5. Chia s v qu trnh SEO ca bn thn. Phn 1: Mt s thng s cn kim tra trc khi bn lm SEO. V sao mnh a n ln u, bc ny tuy n gin nhng nu b qua n th "thc mc" c th pht sinh t y. Mnh gp rt nhiu ngi hi v sao g c tn website vo m khng ln c TOP th cu tr li ca n nm y (99%). a,Thng s u tin cn kim tra l File robots.txt (Robots.txt l file hng dn cho cc con b tm kim c c ni dung no, v khng c c ni dung no) V d 1 file Robots.txt (http://tuoitredonganh.vn/robots.txt) User-agent: * Disallow: /cgi-bin/ Disallow: /forum/ Hy ch n "Disallow" ngha ca n l khng cho php c th mc forum. Nh trn nu b n khai bo disallow forum th GOOGLE hay bt k cng c tm kim no s khng index cc ni dung c trong forum ca bn. Note v bo mt: Nn hay khng vic a th mc administrator vo y ? Cu tr li l khng. Khi bn a vo th chnh bn thng bo cho hacker bit th mc admin ca bn . (Th check file robots.txt ca Joomla th s thy). b, Kim tra th Tag Head. Th ny cng c th khai bo noindex. Trong th N cng c ngha ging Robots.txt c ngha l khng cho con b truy cp vo ni dung ca bn v index chng. Nu website ca bn dnh 1 trong 2 li ny th chnh bn t y mnh ra khi cuc chi. C th do li ca ngi lp trnh (mnh gp mt ngi t ci do khng hiu bit), hoc do i th ca bn hack website v thay i chng. Li khuyn: Trc khi SEO phi kim tra, v khi nghi ng website b mt top, hay c du hiu xm nhp cng nn kim tra li mt ln. Phn 2. On-Page (On-Site) l g ? L qu trnh ti u ha mt trang ni dung Seo. Bao gm
  • 2. EBOOK SEO On-Page (On-Site) 2013 2 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Ti u v ni dung (Cht lng, cung cp gi tr cho ngi c) Ti u v t kha (T l t kha, mt , sp xp, hin th) Ti u v lin kt ni b Ti u v link V ni dung: Ni dung l quan trng nht, hy t mnh vo v tr ngi dng v vit nhng thng tin cung cp gi tr cho ngi dng (t nht ngi phi li c ni dung > 30s - Lin quan ti bound rate ca website xin cp 1 bi khc) V t kha: Mt t kha phi ph hp, google bit ni dung ca bi vit ni v vn g. (T l, mt , phn ny mnh s ni r khi phn tch vi phn mm ISEO) V lin kt ni b: Bn c th khng c lin kt ni b, mnh khng nh l khng sao, bi vit vn c th ln Top. Nhng chnh bn ang t lm kh v b ri quyn li ca mnh. Lin kt ni b l vic bn t cc link trong bi vit. N s gip google index v c li cc bi vit khc ca bn, gip iu hng ngi dng. Vic ny l cn thit. V vic ti u link: Th Anchor text Mt bi vit nn t khong 3 link, trc vo sau link c ni dung c nh gi tt hn. Vic chn link v ti v l khng nn, d b google pht. Ch google cng s khng c tt c cc link trn 1 websit e, do vic spam ch c hi ch khng c li. Anchor text cn phong ph v a dng, c th l "ta bi vit, nhn vo y, click here, tham kho thm..." Phn 3 Mt s th Tag c bn m SEOer cn bit. Cu trc: Cc th h1, h2, h3, h4 , h5 , h6 l cc th Heading. N lm cho kch thc ca t c chn tr ln To hn, ni m, t ng xung dng. Trong h1, h2, h3 l quan trng nht. Mt page c nh gi tt l Page c y h1, h2, h3. Th (Hay cn s dng ) : L th bi m. Th : L th t link, mnh gii thiu bn trn Th : Th chn hnh nh. (thuc tnh alt khai bo ni dung nh) V d: Th : Tiu ca trang Th Meta tag Description: M t trang Mnh ngh Seoer ch cn bit th l . Vy l xong bc chun b, by gii ti phn quan trng nht l Ti u n nh th no, phn tch, t l ra lm sao. Phn 4. Ti u, phn tch On-page bng phn mm ISEO Phn mm ISEO l phn mn SEO bng ting vit, phc v cho ngi Vit. Tc gi l Bnh Nguyn. Hin phn mm c chia s min ph ti cng ng GOOGLE Vit Nam IGOO: Download ti: http://igoo.vn/phanmemseo Mnh ly mt bi v d do mnh chnh ON-Page mi ngi cng em n ra phn tch: Sky A870 (Click xem ni dung trang)
  • 3. EBOOK SEO On-Page (On-Site) 2013 3 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Giao din chng trnh. Cc bn click vo ONPAGE ANALYTICS (Hnh mi tn ch vo) Nhp Link v nhp "t kha" sau nhn vo Phn tch Bt u phn tch c th: EBOOK SEO On-Page (On-Site) 2013 3 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Giao din chng trnh. Cc bn click vo ONPAGE ANALYTICS (Hnh mi tn ch vo) Nhp Link v nhp "t kha" sau nhn vo Phn tch Bt u phn tch c th: EBOOK SEO On-Page (On-Site) 2013 3 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Giao din chng trnh. Cc bn click vo ONPAGE ANALYTICS (Hnh mi tn ch vo) Nhp Link v nhp "t kha" sau nhn vo Phn tch Bt u phn tch c th:
  • 4. EBOOK SEO On-Page (On-Site) 2013 4 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn I, Th bi m (Mi tn mu en): Trong vic phn tch On-Page th t kha phi xut hin trong th bi m, s lng th bi m khng hn ch.(N l g nu bn quyn th c li phn 3 mnh vit) Nh bn thy trong bi ny T s dng 3 th bi m, mc ch gy s ch v cho google bit ti mun nhn mnh vo ni dung ny. II, Phn tch tng quan (mi tn mu ): y ISEO cho bn bit mt s thng tin v RANK, ALEXA ch s xp hng... Bn cn quan tm ti ci ny.
  • 5. EBOOK SEO On-Page (On-Site) 2013 5 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn ng dn: http://msmobile.vn/633-sky-a870.html Khi lm Seo, phi chnh sa li link bi vit n thn thin, nu lm c iu ny bn s c google nh gi tt hn. Keyword Density ca t kho 3.32% (Mt t kha khong 5->8% l hp l) Keyword Density l mt ca t kha, n s trong khong 5-->8 % l hp l, tuy nhin theo T th mnh s so snh n vi t l Text/HTML Ratio ca bi vit (ch s lng ni dung text v HTML) Trong bi ny mnh nh gi, nu t l TEXT/HTML ca mnh thp hn, th mnh cng cn gim mt t kho n khng tr nn qu nhiu. (nhng con s ch mang tnh cht tng i) iu quan trng ca ch s lp l t kho ca mnh xut hin nhiu nht trong bi, l yu t quan trng nht. Google s dng v n tm xem trong bi c t no xut hin nhiu nht bit c ni dung c cp n. III, Phn tch li, kim xot link Out (out boundlink) (mi tn mu xanh): Mnh xin tr li rng cc bn cn kim sot s lng link chia s ra cc website khc. Nu t l ny ln > 5 n 10 link th s kh SEO. V theo mnh nh gi, boot n cng c hn, hy c gng gi chn boot li website mnh cn lu cng tt. Click vo nt Nofollow bit s lng link Out ra ngoi: Nofollow l thuc tnh bo cho con b bit ng i theo ng dn ny, nu bn khai bo th b s khng i theo link v li site ca bn, b vo cc link khc. EBOOK SEO On-Page (On-Site) 2013 5 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn ng dn: http://msmobile.vn/633-sky-a870.html Khi lm Seo, phi chnh sa li link bi vit n thn thin, nu lm c iu ny bn s c google nh gi tt hn. Keyword Density ca t kho 3.32% (Mt t kha khong 5->8% l hp l) Keyword Density l mt ca t kha, n s trong khong 5-->8 % l hp l, tuy nhin theo T th mnh s so snh n vi t l Text/HTML Ratio ca bi vit (ch s lng ni dung text v HTML) Trong bi ny mnh nh gi, nu t l TEXT/HTML ca mnh th p hn, th mnh cng cn gim mt t kho n khng tr nn qu nhiu. (nhng con s ch mang tnh cht tng i) iu quan trng ca ch s lp l t kho ca mnh xut hin nhiu nht trong bi, l yu t quan trng nht. Google s dng v n tm xem trong bi c t no xut hin nhiu nht bit c ni dung c cp n. III, Phn tch li, kim xot link Out (out boundlink) (mi tn mu xanh): Mnh xin tr li rng cc bn cn kim sot s lng link chia s ra cc website khc. Nu t l ny ln > 5 n 10 link th s kh SEO. V theo mnh nh gi, boot n cng c hn, hy c gng gi chn boot li website mnh cn lu cng tt. Click vo nt Nofollow bit s lng link Out ra ngoi: Nofollow l thuc tnh bo cho con b bit ng i theo ng dn ny, nu bn khai bo th b s khng i theo link v li site ca bn, b vo cc link khc. EBOOK SEO On-Page (On-Site) 2013 5 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn ng dn: http://msmobile.vn/633-sky-a870.html Khi lm Seo, phi chnh sa li link bi vit n thn thin, nu lm c iu ny bn s c google nh gi tt hn. Keyword Density ca t kho 3.32% (Mt t kha khong 5->8% l hp l) Keyword Density l mt ca t kha, n s trong khong 5-->8 % l hp l, tuy nhin theo T th mnh s so snh n vi t l Text/HTML Ratio ca bi vit (ch s lng ni dung text v HTML) Trong bi ny mnh nh gi, nu t l TEXT/HTML ca mnh thp hn, th mnh cng cn gim mt t kho n khng tr nn qu nhiu. (nhng con s ch mang tnh cht tng i) iu quan trng ca ch s lp l t kho ca mnh xut hin nhiu nht trong bi, l yu t quan trng nht. Google s dng v n tm xem trong bi c t no xut hin nhiu nht bit c ni dung c cp n. III, Phn tch li, kim xot link Out (out boundlink) (mi tn mu xanh): Mnh xin tr li rng cc bn cn kim sot s lng link chia s ra cc website khc. Nu t l ny ln > 5 n 10 link th s kh SEO. V theo mnh nh gi, boot n cng c hn, hy c gng gi chn boot li website mnh cn lu cng tt. Click vo nt Nofollow bit s lng link Out ra ngoi: Nofollow l thuc tnh bo cho con b bit ng i theo ng dn ny, nu bn khai bo th b s khng i theo link v li site ca bn, b vo cc link khc.
  • 6. EBOOK SEO On-Page (On-Site) 2013 6 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Khai bo nofollow theo c php: Anchortext V d: Tui Tr ng Anh IV, Phn tch th Heading (ni l g th c phn 3 bn trn nh). Mnh dung tools show th H1 v h2 trn web cc bn hnh dung Cn y l khi bn phn thch vi ISEO Mun seo 1 bi nht thit phi s dng th h1, h2 , h3 cn h4, h5 , h6 th c th b qua. Mt bi nn c 1 th h1, 2 th h2, v 1 th h3 . EBOOK SEO On-Page (On-Site) 2013 6 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Khai bo nofollow theo c php: Anchortext V d: Tui Tr ng Anh IV, Phn tch th Heading (ni l g th c phn 3 bn trn nh). Mnh dung tools show th H1 v h2 trn web cc bn hnh dung Cn y l khi bn phn thch vi ISEO Mun seo 1 bi nht thit phi s dng th h1, h2 , h3 cn h4, h5 , h6 th c th b qua. Mt bi nn c 1 th h1, 2 th h2, v 1 th h3 . EBOOK SEO On-Page (On-Site) 2013 6 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Khai bo nofollow theo c php: Anchortext V d: Tui Tr ng Anh IV, Phn tch th Heading (ni l g th c phn 3 bn trn nh). Mnh dung tools show th H1 v h2 trn web cc bn hnh dung Cn y l khi bn phn thch vi ISEO Mun seo 1 bi nht thit phi s dng th h1, h2 , h3 cn h4, h5 , h6 th c th b qua. Mt bi nn c 1 th h1, 2 th h2, v 1 th h3 .
  • 7. EBOOK SEO On-Page (On-Site) 2013 7 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Th h1 ch cha t kho, (Ti c 2 th h1) Th h2 : Ni dung cha t kha. (Khong 2 th h2, ti a l 3) Th h3 :Ni dung Cha t kha. (t nht c 1) Tip n ko xung cui cng v cng theo di mt cc t kha khc. (Rt quan trng) Ti sao mnh ch phn ny. V nh mnh ni, google da vo mt t kha. Mnh ang seo t "Sky a870" th t phi xut hin nhiu nht trong danh sch t c 2 k t (Mnh ni k t hi chui nhng tm gi th theo tc gi). V vi cc t c 1 k t th n cng phi cc v tr TOP u, nu khng c th nn xem xt li, thm vo t yu t ny. Ti u hnh nh: Cc bn s dng ISEO, ko xung bn di s c phn Hnh nh. EBOOK SEO On-Page (On-Site) 2013 7 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Th h1 ch cha t kho, (Ti c 2 th h1) Th h2 : Ni dung cha t kha. (Khong 2 th h2, ti a l 3) Th h3 :Ni dung Cha t kha. (t nht c 1) Tip n ko xung cui cng v cng theo di mt cc t kha khc. (Rt quan trng) Ti sao mnh ch phn ny. V nh mnh ni, google da vo mt t kha. Mnh ang seo t "Sky a870" th t phi xut hin nhiu nht trong danh sch t c 2 k t (Mnh ni k t hi chui nhng tm gi th theo tc gi). V vi cc t c 1 k t th n cng phi cc v tr TOP u, nu khng c th nn xem xt li, thm vo t yu t ny. Ti u hnh nh: Cc bn s dng ISEO, ko xung bn di s c phn Hnh nh. EBOOK SEO On-Page (On-Site) 2013 7 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Th h1 ch cha t kho, (Ti c 2 th h1) Th h2 : Ni dung cha t kha. (Khong 2 th h2, ti a l 3) Th h3 :Ni dung Cha t kha. (t nht c 1) Tip n ko xung cui cng v cng theo di mt cc t kha khc. (Rt quan trng) Ti sao mnh ch phn ny. V nh mnh ni, google da vo mt t kha. Mnh ang seo t "Sky a870" th t phi xut hin nhiu nht trong danh sch t c 2 k t (Mnh ni k t hi chui nhng tm gi th theo tc gi). V vi cc t c 1 k t th n cng phi cc v tr TOP u, nu khng c th nn xem xt li, thm vo t yu t ny. Ti u hnh nh: Cc bn s dng ISEO, ko xung bn di s c phn Hnh nh.
  • 8. EBOOK SEO On-Page (On-Site) 2013 8 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Trong website ny, mnh c Seo hnh nh, khi khch hng tm kim nh sn phm, h vn c th tm thy v gh thm website. V vy nh phi c t tn file cha t kha v khai bo thuc tnh alt trong th IMG. ( cp phn 3) Bn c ti y, chng t bn rt thch SEO v mnh gi mnh mi nhc yu t quan trng nht ca ONPAGE l TITLE v DESCIRPTION 1- Title l ta ca Page N phi cha t kha ( di khng qu 70 k t) 2- L th description cng phi cha t kha ( di khng qu 160 k t) Ko xung cui phn mm ISEO hoc View Source ca trang webn ln s thy, mnh VIEW SORCE cho n c mu d nhn hn mt cht. V trn y l tt c nhng g cn ch v SEO ONPAGE (ON -SITES) . EBOOK SEO On-Page (On-Site) 2013 8 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Trong website ny, mnh c Seo hnh nh, khi khch hng tm kim nh sn phm, h vn c th tm thy v gh thm website. V vy nh phi c t tn file cha t kha v khai bo thuc tnh alt trong th IMG. ( cp phn 3) Bn c ti y, chng t bn rt thch SEO v mnh gi mnh mi nhc yu t quan trng nht ca ONPAGE l TITLE v DESCIRPTION 1- Title l ta ca Page N phi cha t kha ( di khng qu 70 k t) 2- L th description cng phi cha t kha ( di khng qu 160 k t) Ko xung cui phn mm ISEO hoc View Source ca trang webn ln s thy, mnh VIEW SORCE cho n c mu d nhn hn mt cht. V trn y l tt c nhng g cn ch v SEO ONPAGE (ON-SITES) . EBOOK SEO On-Page (On-Site) 2013 8 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn Trong website ny, mnh c Seo hnh nh, khi khch hng tm kim nh sn phm, h vn c th tm thy v gh thm website. V vy nh phi c t tn file cha t kha v khai bo thuc tnh alt trong th IMG. ( cp phn 3) Bn c ti y, chng t bn rt thch SEO v mnh gi mnh mi nhc yu t quan trng nht ca ONPAGE l TITLE v DESCIRPTION 1- Title l ta ca Page N phi cha t kha ( di khng qu 70 k t) 2- L th description cng phi cha t kha ( di khng qu 160 k t) Ko xung cui phn mm ISEO hoc View Source ca trang webn ln s thy, mnh VIEW SORCE cho n c mu d nhn hn mt cht. V trn y l tt c nhng g cn ch v SEO ONPAGE (ON -SITES) .
  • 9. EBOOK SEO On-Page (On-Site) 2013 9 Nguyn Cao T (T Cao) wWw.TuoiTreDongAnh.Vn ISEO l mt soft rt hiu qu v cn th...