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<ul><li> 1. NEW TRENDS INTHE RENEWAL OF THE CITYUNIVERSIDADE DE SANTIAGO DE COMPOSTELADocumentos de traballoI D E G AInstituto Universitario de Estudios e Desenvolvemento de GaliciaEDITORS:Mara Jos Pieira MantinNiamh MooreJuly 2011GEOGRAPHY YOUNG SCHOLARS 1</li></ul><p> 2. New Trends inthe renewal of the CityYoung Scholars Book 1GeographyEditors:Mara Jos Pieira MantinNiamh MooreIDEGA-USC 3. ISSN: 2174-4386Depsito Legal: C 1554-2011Maquetacin: Miguel A. SurezImpresin y edicin: Nino-Centro de Impresin DigitalRosala de Castro, 58Santiago de CompostelaReservados todos los derechos. De acuerdo con la legislacin vigente podrn ser castigados con penas demulta y privacin de libertad quienes reprodujeren o plagiaren, en todo o en parte, una obra literaria, artsticao cientfica fijada en cualquier tipo de soporte sin la preceptiva autorizacin. Ninguna de las partes de estapublicacin, incluido el diseo de cubierta, puede ser reproducida, almacenada o transmitida de ningunaforma, ni por ningn medio, sea electrnico, qumico, mecnico, magneto-optico, grabacin, fotocopia ocualquier otro, sin la previa autorizacin escrita por parte de la editorial. 4. CONSELLO EDITOR:Manuel Antelo SurezDpto. Fundamentos da AnliseEconmica.Juan J. Ares FernndezDpto. Fundamentos da AnliseEconmica.Xess Leopoldo Balboa LpezDpto. Historia Contempornea e Amrica.Xos Manuel Beiras TorradoDpto. Economa Aplicada.Joam Carmona BadaDpto. Historia e Institucins Econmicas.Luis Castan LlamasDpto. Economa Aplicada.Melchor Fernndez FernndezDpto. Fundamentos da AnliseEconmica.Manuel Fernndez GrelaDpto. Fundamentos da AnliseEconmica.Lourenzo Fernndez PrietoDpto. Historia Contempornea e AmricaCarlos Ferrs SextoDpto. Xeografa.M do Carmo Garca NegroDpto. Economa Aplicada.Xess Girldez RiveroDpto. Historia Econmica.Wenceslao Gonzlez ManteigaDpto. Estatstica e InvestigacinOperativa.Manuel Jordn RodrguezDpto. Economa Aplicada.Rubn C. Lois GonzlezDpto. Xeografa e Historia.Edelmiro Lpez IglesiasDpto. Economa Aplicada.Xos Antn Lpez TaboadaDpto. Historia e Institucins Econmicas.Alberto Meixide VecinoDpto. Fundamentos da AnliseEconmica.Miguel Pazos OtnDpto. Xeografa.Miguel Pousa HernndezDpto. de Economa Aplicada.Carlos Ricoy RiegoDpto. Fundamentos da AnliseEconmica.Javier Rojo SnchezDpto. Economa Aplicada.Xos Santos SollaDpto. Xeografa.Francisco Sineiro GarcaDpto. Economa Aplicada.Ana Mara Surez PieiroIDEGA.COMIT CIENTIFICO:Christian MatthiessenUniversity of CopenhagenWayne DaviesUniversity of CalgaryAdrian G. AguilarUniversidad Nacional Autnoma deMxicoCeline RozenblatUniversit de LausannePetros PetsimerisUniversit Paris 1Izhak SchnellTel Aviv UniversityRuben C. Lois GonzlezUniversidade de SantiagoMiguel Pazos OtnUniversidade de SantiagoENTIDADES COLABORADORAS- Fundacin Caixa Galicia- Consello Econmico e Social de Galicia- Fundacin Feiraco- Caixanova 5. 55ContentsPreface .................................................................................................. 7Foreword .............................................................................................. 9Introduction ........................................................................................ 11Urban identities in a globalising world: Reimaging Dublin city ....... 13Ruth ComerfordOld Havana: Tourist use and perception of its image as an urbandestination .......................................................................................... 31Yamil Prez GuilarteThe old town center of wiebodzin - revitalization as thedynamization of space ........................................................................ 61Aleksandra JanickaThe urban reality of a mediterranean city: Bari (Italy) ...................... 87Lucrezia LopezUne analyse critique des flagship projects urbains: Le cas de labibliotheque nationale de France ...................................................... 105Jos Ignacio Vila Vzquez 6. 77PrefaceAs Director and Secretary of the IDEGA (Universitary Institute for theStudies and Development of Galicia), from University of Santiago deCompostela, we know the extraordinary importance of diffusion anddissemination of the results of any research.IDEGA is a center of the University of Santiago de Compostela (Galicia,Spain), devoted to scientific research and technical assessment, and alsoorganises other activities.In the field of research, IDEGA undertakes basicand applied research in Social Sciences, focusing on problems of past andpresent development, and especially on social and economic issues inGalicia. IDEGA is a centre of interdisciplinarity between Economics,History, Geography and Sociology.In the field of teaching, IDEGA works in the education of specialists, aswell as undertaking lifelong learning and training of professionals, researchin Social Sciences and non-university teaching.Another important task is theattraction of funding and the undertaking of technical works within the fieldsof competence of the institute for institutions, companies and people.Also, IDEGA offers to the scientific community data bases, bibliographicand documentary sources, related to its specific research areas. We promotescientific interchange, through the organization of seminars, debates,conferences, scientific meetings and another activities. Established in 1975,the IDEGA is a social science institute of great dynamism within Galicia.Currently there are more than 30 researchers, integrated in 7 groups ofresearch, associated with IDEGA. 7. NEW TRENDS IN THE RENEWAL OF THE CITY8With this in mind, it is a pleasure for the IDEGA to publish this book.Here the reader can find interesting research by young researchers fromdifferent european and american universities, including several from theUniversity of Santiago de Compostela. All of them take an active part in theannual, regional and world conferences organized by the InternationalGeographical Union Urban Commission - Emerging UrbanTransformations - through the presentation of papers and participation inworkshops.This Young Scholars Committee book is an important contribution togeographical knowledge, edited from a university in the South-West ofEurope, at the end of one of the oldest ways of pilgrimage of the World, theWay of Saint James, and more than 500-years-old . The IDEGA is veryhonoured to collaborate with the International Geographical Union, as wellas to promote young scholars. They will be the future of Geography.Santiago de Compostela, May 2011Melchor Fernndez,Director of the IDEGAMiguel Pazos,Secretary of the IDEGA 8. 99ForewordSince 2008 more people are living in urban settlements than in rural areasfor the first time in human history. Although the transition from rural tourban lifestyles has already taken place in many countries, this urban changenow affects the whole world, and is taking place at the same time as majornew transformations in our existing human habitat.As more of the worldspopulation lives and works within an urban habitat, the intrinsic properties ofurban systems and urban settlements have become the most importantdeterminants of human life. Within this newly urban world, the size andcharacteristics of the cities in which we live shape our life chances, oureconomic and social opportunities and our quality of life, especially withinthe huge metropolitan concentrations. But a series of emerging trends arerapidly transforming the character of these cities and hinterlands whichinfluence so much of our day-to-day lives. These are seen in newcombinations of urban land use mixes, varied degrees of concentration or de-concentration,changing spatial distributions of employment, income andethnicity, a revived emphasis on civic culture and policies, increasingconcern about the new hazards of the city life, in addition to an increasingrecognition of the need to incorporate historical heritages and address thequality of life and amenities in cities. At the same time, these urbantransformations have imposed even greater pressures upon the nearbycountryside.The International Geographical Union established a commission on urbangeography 1976, and this commission has been renewed and the goalsreformulated since. The present Urban Commission (IGUUrban GeographyCommission 2008-2012: Emerging Urban Transformations) is designed to 9. NEW TRENDS IN THE RENEWAL OF THE CITYencourage geographical research on new urban problems, and to further theexchange of findings among urban geographers from many countries. Sincecities, with their distinctive processes and problems, are major features of themodern world, it is vital to focus on their characteristics, problems andsolutions in a comparative global context. A key aspect of the commission isthe encouragement of younger scholars to participate in the commissionactivities. This book edited by Maria Jos Pieira Mantin (Santiago) andNiamh Moore (Dublin) is the first result of the effort of the young scholarsgroup. The group has set focus on the city, and they look on urban space,revitalization, tourism, social reality, urban identity, image building andurban marketing. Five authors from Poland, Cuba, Spain, France and Irelandpresent papers on Swiebodzin, Havana, Bari, Paris and Dublin in a contextof urban theory. They illustrates that although the various processes causingurban transformations are common to many countries, the new changes inthe geography and marketing of cities, take different but still similar formsfrom city to city.10Christian MatthiessenPresident:Urban Geography Commission 2008-2012:Emerging Urban Transformations 10. 1111IntroductionThe key role of the IGU Urban Commission is to encourage geographicalresearch on new urban problems, and to further the exchange of findingsamong urban geographers from many countries. Since cities, with theirdistinctive processes and problems, are major features of the modern world,it is important that researchers examine their characteristics, problems andsolutions in a comparative global context. This book is the first in a series tobe produced by the Young Scholars Committee that takes up this challenge.The Committee aim to encourage participation by and harness ideas fromyounger members to ensure the sustainability of this important Commissioninto the future. Three key research areas are of interest to us:Interdependent urban systems;Change and conflict within cities;Sustainability and social justice.The papers in this collection highlight the link between each of thesethematic areas. Common to all of the papers is a concern with how cities areprojecting themselves in an increasingly competitive global environment.Broadly all of the papers are interested in the urban image being developedand presented by cities, particularly to external stakeholders such asinvestors, tourists and others. What is most interesting is that although arange of international case studies are examined here from Poland, Cuba,France, Ireland and Italy, similar issues confront all of them.In these papers, cities are conceptualised as lived experiences rather thansimply technical systems. A number of the contributions here question who 11. NEW TRENDS IN THE RENEWAL OF THE CITYthe city is being developed for, potential investors or the residents who livethere and experience the city on a daily basis. The sustainability of the kindsof strategies being adopted in both historic cities and in more contemporarydevelopments is a key theme and one that should be a key concern for all ofthose interested in urban studies.12Our Committee hopes that this and future volumes of work by YoungScholars will provide a way of sharing urban knowledge internationally, oflearning from the experience of other cities and, through dialogue, ofgenerating new ideas on how cities can be better understood and managed inthe coming decades. Much of the research upon which this collection ofpapers is based stems from the challenges that globalisation is generating forurban areas. These challenges have local, regional, national and globaldimensions and we hope that future volumes will develop this theme. In lightof the current economic crisis that now faces so many countries and cities,understanding how our cities work, their role in national and internationalnetworks and their potential for future development is critical.The Young Scholars Committee welcome ideas from scholarsinternationally for other volumes or for other activities that might allow us tofulfil our goal of giving voice to new ideas about the future of our cities. Wemay be contacted through the Young Scholars Committee link on theCommission webpage (, through the Chair of theCommittee ( or Editor of this volume( We hope that this volume will be the first ofmany that highlight the contribution Young Scholars can make to importantinternational discussions.Niamh Moore and Maria Jose Pineira,April 2011 12. Urban identities in a globalisingworld: Reimaging Dublin city1133Ruth ComerfordSCHOOL OF GEOGRAPHYUNIVERSITY COLLEGE DUBLINruth.comerford@ucd.ieABSTRACTCities are the economic drivers of globalisation and the need for them tobe increasingly competitive has resulted in major challenges for urbanidentity. This paper examines how the pursuit of urban entrepreneurialpolicies in Dublin, Ireland has fostered a culture of creating globallyrecognisable images as a means of competing for international investment.One result of this in practice has been the replication of apparentlysuccessful global images and strategies in a wide variety of locations withsome minor variations. The paper illustrates how local government andbusiness organisations are creating and projecting very similar urbanidentities and it argues that this is a core aspect of an entrepreneurial urban 13. NEW TRENDS IN THE RENEWAL OF THE CITYagenda designed to retain and maximise the citys global appeal. The resultsof the analysis demonstrate the key role of urban design in promoting theentrepreneurial agenda of a variety of urban stakeholders, but also generatequestions related to the sustainability of this approach to creating an urbanidentity.14Keywords: Urban identity, globalisation, marketing, image buildingRSUMLes villes sont les chauffeurs conomiques de globalisation et le besoinpour eux pour tre de plus en plus comptitif s'est ensuivi dans les dfisimportants pour l'identit urbaine. Ce papier examine comment la poursuitede politiques entrepreneuriales urbaines Dublin, Irlande a encourag uneculture de cration des images l'chelle mondiale reconnaissables commeun moyen de concurrence pour l'investissement international. Un rsultat decela a en pratique t la rplication d'images globales apparemment russieset de stratgies dans une large varit d'endroits avec quelques variationsmineures. Le papier illustre comment la collectivit locale et lesorganisations d'affaires crent et projettent des identits urbaines trssemblables et il soutient que c'est un aspect de base d'un ordre du jour urbainentrepreneurial conu pour retenir et max...</p>