Presentation Morosini NSSI 100608

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  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 1

    Dr. Marco Morosini, UWIS, ETH Zrich

    Version: 100608 - 10H314

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 2

    Dr. Marco Morosini, UWIS, ETH Zrich

    BETTER INDICATORS FOR BETTER DECISIONS

    Version: 100608 - 10H314

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 3

    1) SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

    2) ECO-EFFICIENCY INDICATORS

    CONTENT

    3) A METAINDEX OF DEVELOPMENT

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 4

    1) Change towards sustainability needs more balanced communication on the positive and on the negative effects of consumption 2) Indicators of overall eco-efficiency are needed (wellbeing/resources use per person)

    3) The aggregation of old indices offers new information

    3 THESIS

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 5

    Progress was made. But change towards more sustainable technologies and lifestyles is too slow.

    1) SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 6

    Joseph Stiglitz Nobel Prize for economics 2001 ...for its analysis of markets with asymmetric information.!

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 7

    ENVIRONMENT POPULATION

    Scientists

    Reporting agencies

    (indicators)

    Information media

    Consumption

    COMMUNICATION ON THE NEGATIVE EFFECTS OF CONSUMPTION

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 8

    Vienna, Underground station, 16.2.2008

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 9

    Vienna, Underground station, 16.2.2008

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 10

    Tommaso Campanella, 1568-1639 Sun City

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 11

    Milan, Central station, 19.5.2006

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 12

    1. CHOSEN INFORMATION E.g.: book

    2. OBLIGATORY PUBLIC SERVICE COMMUNICATION E.g.: traffic sign

    Types of collective communication: NON COMMERCIAL

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 13

    2. OBLIGATORY DISGUISED ADVERTISING E.g.: product placement

    3. SEMI-OBLIGATORY ADVERTISING E.g.: almost all media

    1. OBLIGATORY ADVERTISING E.g.: billboards

    Types of collective communication: COMMERCIAL

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 14

    TV advertising, USA, 1953

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 15

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 16

    So Paulo, Clean city, 2007

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 17

    INDICATORS OF SUSTAINABILITY - Many systems and initiatives (> 1000)

    - Many indicators in each system (100-150)

    - Little visibility and influence

    - No funding for the communication

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 18

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 19

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 20

    Dashboard of sustainability

    Download (800 kB): http://esl.jrc.it/dc/index.htm

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 21

    Where is the attraction of sustainability ?

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 22

    THE OECD GLOBAL PROJECT MEASURING THE PROGRESS OF NATIONS since 2004 ....fosters the development of sets

    of key economic, social and environmental indicators and their use to inform and promote evidence-based decision-making.

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 23

    OECD PILOT PROJECT ON WELLBEING

    - Pilot project for an international set of wellbeing indicators

    - Australia, New Zealand, Canada, Norway, Sweden, Bhutan. - Associate: Switzerland - Director: Dennis Trewin, Australia (ABS).

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 24

    a) Physical eco-efficiency b) Monetised eco-efficiency

    2) INDICATORS OF ECO-EFFICIENCY

    c) Overall eco-efficiency

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