Presentation Morosini NSSI 100608

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  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 1

    Dr. Marco Morosini, UWIS, ETH Zrich

    Version: 100608 - 10H314

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 2

    Dr. Marco Morosini, UWIS, ETH Zrich

    BETTER INDICATORS FOR BETTER DECISIONS

    Version: 100608 - 10H314

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 3

    1) SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

    2) ECO-EFFICIENCY INDICATORS

    CONTENT

    3) A METAINDEX OF DEVELOPMENT

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 4

    1) Change towards sustainability needs more balanced communication on the positive and on the negative effects of consumption 2) Indicators of overall eco-efficiency are needed (wellbeing/resources use per person)

    3) The aggregation of old indices offers new information

    3 THESIS

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 5

    Progress was made. But change towards more sustainable technologies and lifestyles is too slow.

    1) SHORTCOMINGS IN THE COMMUNICATION ON SUSTAINABILITY

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 6

    Joseph Stiglitz Nobel Prize for economics 2001 ...for its analysis of markets with asymmetric information.!

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 7

    ENVIRONMENT POPULATION

    Scientists

    Reporting agencies

    (indicators)

    Information media

    Consumption

    COMMUNICATION ON THE NEGATIVE EFFECTS OF CONSUMPTION

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 8

    Vienna, Underground station, 16.2.2008

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 9

    Vienna, Underground station, 16.2.2008

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 10

    Tommaso Campanella, 1568-1639 Sun City

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 11

    Milan, Central station, 19.5.2006

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 12

    1. CHOSEN INFORMATION E.g.: book

    2. OBLIGATORY PUBLIC SERVICE COMMUNICATION E.g.: traffic sign

    Types of collective communication: NON COMMERCIAL

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 13

    2. OBLIGATORY DISGUISED ADVERTISING E.g.: product placement

    3. SEMI-OBLIGATORY ADVERTISING E.g.: almost all media

    1. OBLIGATORY ADVERTISING E.g.: billboards

    Types of collective communication: COMMERCIAL

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 14

    TV advertising, USA, 1953

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 15

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 16

    So Paulo, Clean city, 2007

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 17

    INDICATORS OF SUSTAINABILITY - Many systems and initiatives (> 1000)

    - Many indicators in each system (100-150)

    - Little visibility and influence

    - No funding for the communication

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 18

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 19

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 20

    Dashboard of sustainability

    Download (800 kB): http://esl.jrc.it/dc/index.htm

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 21

    Where is the attraction of sustainability ?

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 22

    THE OECD GLOBAL PROJECT MEASURING THE PROGRESS OF NATIONS since 2004 ....fosters the development of sets

    of key economic, social and environmental indicators and their use to inform and promote evidence-based decision-making.

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 23

    OECD PILOT PROJECT ON WELLBEING

    - Pilot project for an international set of wellbeing indicators

    - Australia, New Zealand, Canada, Norway, Sweden, Bhutan. - Associate: Switzerland - Director: Dennis Trewin, Australia (ABS).

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 24

    a) Physical eco-efficiency b) Monetised eco-efficiency

    2) INDICATORS OF ECO-EFFICIENCY

    c) Overall eco-efficiency

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 25

    E.g. person-km / liter fuel > rebound effect (Jevons paradox)

    2) INDICATORS OF ECO-EFFICIENCY

    William Stanley Jevons, 1835-1882

    - Micro-level. E.g. Business volume/energy - Macro-level. E.g. GDP/energy > ambigous at macro level; means/means ratio

    a) Physical eco-efficiency

    b) Monetised eco-efficiency

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 26

    OECD Key Environmental Indicators (OECD, 2008)

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 27

    RELATIVE ECO-INTENSITY ABSOLUTE ECO-INTENSITY

    OECD Environmental Indicators 2005 (OECD, 2005)

    Denmark

    (Germany)

    Luxembourg

    energy per unit GDP energy per person

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 28

    ENERGY INTENSITY PER PERSON 2000-watt society

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 29

    - European Environmental Agency, 1999: Wellbeing / Resource consumption (Type-D in the EEA typology A-B-C-D) - New Economics Foundation, London, 2006: Happy Planet Index HPI = Satisfaction x Life Expectancy / Ecological footprint

    c) Overall eco-efficiency

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 30

    OVERALL ECO-EFFICIENCY

    Source: New Economic Foundation, 2006

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 31

    3) A METAINDEX OF DEVELOPMENT

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 32

    - 10 indices - 30 OECD countries (OECD)

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 33

    The metaindex is based on the average of the country ranks in ten established indices.

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 34

    A METAINDEX OF DEVELOPMENT - TEN INDICES

    ISSUE INDEX 1 Human development Human Development Index

    2 Wellbeing (humans and ecosystems) Wellbeing Index

    3 Environmental sustainability Environmental Sustainability Index

    4 Economic freedom Index of economic freedom

    5 Economic competitiveness Global Competitiveness Index

    6 Economic equality Gini Index

    7 Information technology Networked Readiness Index

    8 Corruption perception Corruption Perception Index

    9 Press freedom Global Press Freedom Ranking

    10 Gender gap Global Gender Gap

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 35

    A) SMALL IS BEAUTIFUL: small population, low population density B) BIG IS NOT BRILLIANT: 5 of the G7 countries (yellow) C) LAGGARDS ARE HETEROGENEOUS:

    four transition countries (green) three South-european countries (blue) three non European countries of recent industrialisation

    A B C 1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

    RANK OF THE METAINDEX OF DEVELOPMENT (2006)

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    Marco Morosini, Zurich, 10.6.2008 36

    TOP FIVE COUNTRIES

    - High income - High competitiveness - High environmental stewardship and performance - High taxes (45% of GDP)

    A B C 1 Iceland 1 1 Austria 2 1 Czech Rep 2 Finland 1 2 New Zealand 2 2 Spain 3 Sweden 1 2 Germany 2 3 Hungary 4 Denmark 1 4 USA 2 4 Slovak Rep 5 Norway 1 5 UK 2 5 Italy 6 Switzerland 1 6 Luxembourg 2 6 Korea Rep 7 Canada 1 7 Japan 2 7 Greece 8 Netherlands 1 8 Belgium 2 8 Poland 9 Australia 1 9 France 2 9 Turkey 1 0 Ireland 2 0 Portugal 3 0 Mexico

  • EidgenssischeTechnische Hochschule

    Zrich

    Ecole polytechnique fdrale de ZurichPolitecnico federale di Zurigo

    Swiss Federal Institute of Technology Zurich

    M...