Those who spot new issues and trends early have competitive advantage over their less prepared rivals. Studies show that those who create or join a new market before it emerges are those achieving the best performance.
- 1.www.shapingtomorrow.com 24 Discover whats changing? by systematically scanning, exploring and analyzing the external environment for new Insight (trends, events, uncertainties, and surprises) Use this early warning system to spot opportunities for innovation, track emerging threats and buy time for and develop considered, appropriate responses Add automatic and manual Scan material Set up continuous tracking of sources and keywords View latest News View our latest trend Alerts View All potential emerging changes View Sources of change View your bookmarked Tags View your customized Reports Track emerging evidence of change Special features Add, edit and view in your native language Create your own corporate memory Develop your enterprise-wide knowledge management system
2. www.shapingtomorrow.com 2525 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in change management Having strategic foresight increases future opportunity and reduces emerging risk You can use the SCAN service to identify and monitor change going on around you and to look for more evidence of change to confirm or deny the INDICATORS our robot has automatically extracted from the content here 25 3. www.shapingtomorrow.com 2626 Scanning is analogous to an early warning radar, a continuous process of scanning the environment to identify signals of change and emerging trends An excellent early warning radar looks at all aspects of the global environment scanning for (p)olitical, (e)conomic, (social), (t)echnological change .. as this service does Good scanning explores both new, strange and weird ideas, as well as persistent challenges and trends, today 26 4. www.shapingtomorrow.com 2727 By collecting Insight about emerging change, analyzing underlying patterns and picturing whats likely/unlikely to happen within the global environment, mental models of possible futures can be created from which your preferable future can be chosen By choosing preferable futures people and organizations shape their and our tomorrows and create leadership positions You to can quickly and easily 27 Tracking and analysing how a trend emerges and diffuses throughout society over time 5. www.shapingtomorrow.com 2828 Scanning allows you, and your colleagues to ask what if? questions by reading Insights - What if this happened in the world today? - What does it mean for others? - What does it mean for us? - How should we respond and when? Select those for further investigation and deeper thinking that look as though they will generate significant change in your world and that of your stakeholders 28 6. www.shapingtomorrow.com 2929 Look for interdependencies, feedback delays and repeating patterns amongst Insights. Try to: - See ahead: look to whats coming next - See behind: understand the past - See above: take a helicopter view too - See below: find the diamond in the rough - See beside: remove the blinkers - See beyond: question whats beyond the horizon - See through: look for fresh essence and meaning 29 See above See beside See ahead See beyond See below Brainstorming: Nasi 1991 / Mintzberg 1998 7. www.shapingtomorrow.com 3030 See emerging change using pattern recognition tools: tag clouds, timelines, maps, graphs, tables, voting Know how your own organizations and our members thinking is changing over time Look for patterns, ideas and uncertainties among the presented content Here is how forward thinking individuals and organizations stay ahead of slower rivals: Add and share Insights with colleagues. Speed read each others article titles and/or descriptions Look for patterns, risks, opportunities across articles and descriptions Delve deeper into content of interest by clicking on it Refer specific trends, ideas, uncertainties and potential Make it a regular weekly habit 30 Use DECIDE to capture specific trends, ideas, uncertainties and potential surprises that need to be considered further 8. www.shapingtomorrow.com 3131 Tag articles with keywords, dates, project names, etc. Add your observations, questions, ideas, conclusions, critique etc. via the Forum button Share your individual findings via email, RSS, social media etc. Refer one item to another 31 9. www.shapingtomorrow.com 3232 Scanning involves identifying Insight about change An Insight is a raw and single point observation of change drawn from reports, articles, PDFs, videos etc. For instance, when you read a daily newspaper you will regularly see new events and discoveries being reported Capturing the Insights systematically underpins the scanning process This is a mammoth task done manually, but fortunately our system almost completely automates the process 32 10. www.shapingtomorrow.com 3333 Here you can add your own scan material by: Opening your computers bookmarks bar before dragging and dropping the link to add Insights wherever you are on the Web Adding Insights manually or Following your key sources e.g. rivals, regulators, experts, protest groups, keywords Automatically add sources by entering: - RSS feeds - a Twitter name - or a Web search Each day our robot (Athena) will visit your sources and automatically add relevant material she finds without any effort on your part. Your additions will appear in SCAN > Sources Using the robot will save you much time and effort compared to manual scanning 33 11. www.shapingtomorrow.com 3434 View latest newsletters Use these to remain abreast of major emerging changes going on around you Look for more evidence using the Search box Discuss these at your weekly emerging trends meeting and agree innovations or threats that you should avoid or exploit and that need further research Contact us to have your own, private newsletter on topics of your choice in the same format as ours but liveried in your colors and logo 34 12. www.shapingtomorrow.com 3535 Each week either our robot, Athena, or guest writers create a short Trend Alert on a key emerging issue that is sent to our 21,000 members Or, ask us for a customised, Trend Alert or in-depth GIST report on any other topic of interest to you Use these as fire-starters with your executives and managers to get their juices flowing on how these might affect your organization and what to do next You can use our Question methods under PLAN to prompt their responses 35 13. www.shapingtomorrow.com 3636 Use this service to see all Insights in added date order starting from the latest contribution and going backwards in time, or switch to published date or alpha order Our clients use this to quickly trawl back through the last weeks contributions looking for new potential surprises, fresh weak signals and signs of strengthening or declining trends and just to stay abreast f what is happening around them We do this too and can absorb last weeks contributions by skim reading in an hour or so So skim read the contributions and tag, refer, report, share with others, or comment on those of interest in the forum Switching from All will show you what you have added My or your associates have contributed Our (if available) Pick out the one or two big discoveries you made to share with your associates 36 14. www.shapingtomorrow.com 3737 Here is where you can view all the public sources we and our clients, partners and members track continuously in All If you have added sources you can see these under My or Our if you are our client. Sources also contains its own set of PLAN and ACT tools for you to conduct competitive analysis on your rivals, takeover targets etc. 37 15. www.shapingtomorrow.com 3838 Assign tags as you wish, re-name, delete, add or merge tags together Add multiple tags separated by commas Your tags appear as a cloud from the left- hand navigation bar The more you tag the larger the typeface will become relative to other tags. Set from, to, to watch how your tagging changes over time and to spot newly emerging change 38 16. www.shapingtomorrow.com 3939 View item collections that you have added to Reports View yours and others reports that you have access too Circulate these to associates as required You can print your reports using DeskPDF (separate small purchase rquired) 39 17. www.shapingtomorrow.com 4040 Begin exploring the service Consult the other detailed help GUIDES here Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 firstname.lastname@example.org Skype: shapingtomorrow Or use Live Chat when we are available online We are here to help you make better decisions today, faster and cheaper than ever before