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bi tp qun tr thng hiu. ti : thng hiu vi thi tun

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<ul><li> 1. I HC M TP. H CH MINHKHOA QUN TR KINH DOANH LP KD7BH1 NHM TO XANH NHM TRNG:NGUYN BCH THY 407C0376 CC THNH VIN: NGUYN TH KIM HU 407C0139NGUYN TH KIM NGU407C0247NGUYN TH SANG407C0311NGUYN NGC HNG 407C0509NGUYN N HONG THU407C0367NG TH MINH HA 407C0130HUNH TRN M PHNG 407C0287NGUYN TH THU HIN407C0121TRN HUNH BO HN 407C0118 </li></ul> <p> 2. CHNG I : PHN M U 1. L do chn ti 2. Phng php nghin cuCHNG II: GII THIU V DOANH NGHIP DT MAY THI TUN 1. Gii thiu cng ty 2. Trit l sn xut kinhdoanh 3. H thng qun l chtlng 4. H thng phn phi 3. CHNG III: XY DNGTHNG HIU1. Qu trnh nghin cu th trng2. nh v thng hiu3. Xy dng cc yu t cu thnh thng hiu4. Tnh cch thng hiu5. L do tin tng thng hiu6. Tin ty v ct li ca thng hiu CHNG IV: QUNG BTHNG HIU 1. Qung co ngoi tri 2. Hot ng xy dngthng hiu 4. CHNG I : PHNM U L do chn ti Phngphp nghincu 5. CHNG II: GII THIU V DOANH NGHIP DT MAY THI TUN TRIT L SN XUT KINH DOANH: + Trong sn xut Ly cht lng lm tiu ch.+ Trong kinh doanhHp tc i bn cng c li. + V i ngoit tn nhim ln hng u. 6. 3. H thng qun l cht lng Cc cng an kim sot cht lng sn phm :Kim sot cht lng nguyn liu u voKim sot cht lng trn dy chuyn dtKim sot cht lng sn phm vi mcKim sot cht lng theo sn phm trn dy chuyn nhumKim sot cht lng sn phm vi mc Kim sot cht lng sn phm ngoi quanKim sot cht lng c l 7. 4. H thng phn phiA CH LIN H : Tr s chnh: 1/148 Nguyn Vn Qu, Phng ngHng Thun, Q 12, TP H Ch Minh. Website:www.thaituan.com.vn Trung tm kinh doanh: 967- 969 Nguyn Tri, P.14,Q 5, TPHCMChi nhnh H Ni: 72 PhHu, Q. Hai B Trng, H Ni 8. CHNG III: XY DNG THNG HIU. 1. Qu trnh nghin cu th trng Nhng sn phm ra i ca1.2 Vi Lencii: cng ty Vi Thi Tun lun c tm hiu, nghin cu t th trng v tng nhm khch hng no u chng, i hi nhng sn phm vi nh th no ph hp cho cng vic v s thch ca h, u c Thi Tun hng n. 9. 2.2 Mennis:Ngoi sn phn Lencii dnh cho n sinh, vi Thi Tun cn hng n nhm khch hng nam sinh. Nhn hiu thi trang dnh ring cho nam sinh, th hin xu hng mi v nim say m sng to khng ngng trong lnh vc thi trang ca cng ty Thi Tun. n gin, tr trung v nam tnh l nt ch o ca Menni's 2006 dnh cho cc bn nam sinh. Hon ton t tin trong b trang phc ca Menni's bi cht liu Kate v Cashmere ht m, t nhn ca Thi Tun. Bng cht bin tu to im nhn cu vai, ti o... cng kiu qun ty hin i, tr trung. Menni's 2006 chnh l s th hin phong cch mi ca bn - Mt phong cch ni bt y c tnh. 10. 2.3 Rosshi:Ngi ph n Vit Nam trong bi cnh hi nhp lun cn n mt dng v duyn dng, quyn r v t tin ti cng s, khi do ph v trong gia nh. T nhng tng , nhn hiu thi trang Rosshi ca Cng ty dt may Thi Tun va ra mt vi sc mu ch o nhung to nn mt v p qu phi m tr trung, thanh lch v lng mn. B su tp thi trang Rosshi - Hoa hng rng r vi nhng kiu mu a dng nh: thi trang cng s, thi trang tr v trang phc gia nh c thit k trn cc cht liu cao cp mi nht ca Thi Tun. 11. 2.4 Happiness HAPPINESS 2007 vi ch Hnh Duyn nh li chc Hnh phc, kt duyn bn lu cho nhng i uyn ng trong ma ci.HAPPINESS 2007 c thit k vi ng nt n tng, ha tit c o, t tng hoa vn hnh ch Phuc, ch Th, Hoa Mai, ch Kim vi mong mun mang n nhng ngha tht thing ling. 12. 2.5 Thatexco:T tng nh bnh minh n ngy mi, sn phm t tm wash - D hng (BWL) tn ln nt duyn dng c bit t phn eo lm ni bt hoa vn trn o. mnh hng mn, mn to cm gic nh nhng thoi mi. Hng ti v p sang trng, trang nh, sn phm voan phi (IDL) s dng nhng ha tit sc trong bng lm ch o, cng vi nn voan n hin trong si kim tuyn to nn im nhn thanh thot v n tng trn trang phc. c chc lc c trng tm, khng cu k, sn phm voan phi (ICL) tp trung th hin hoa vn chuyn bit gia thn o v hai bn thn o. S phi hp c o gia hai phi truyn thng v voan hin i to n tng ca mt v p n gin nhng lch s sang trng. 13. 2. nh v thng hiuThnh lp ngy 22/12/1993, t bui ban u thnh lp cng ty Thi Tun nh v r thng hiu vi Thi Tun l sn phm vi cao cp, Thi Tun mnh dn u t xy dng mt nh my hin i vi cng ngh ca Nht Bn, v n u thng 4/1996, cng ty chnh thc cho ra i nhng mt vi mc u tin. T n nay, hng triu mt vi thi trang cao cp ca Cng ty Thi Tun c ph n VN tm chn, trong khi trn th trng khng thiu cc loi vi cng loi ca cc Cng ty khc v thm ch ca c nc ngoi. iu g khin sn phm ca Thi Tun sm c th trng chp nhn v n nay Cng ty Thi Tun chim phn lnth phn v mt hng ny 14. Nm 2002 Cng ty Thi Tun t gi tr xut khu gn 40 t ng, c Hi ng xt thng xut khu tng thng 150 triu ng v thnh tch xut khu. C th ni Thi Tun thnh cng xy dng mt thng hiu vi Thi Tun ca Vit nam trong th trng trong nc v ngoi nc v vi s mnh a thng hiu vi ca ngi Vit vn xa khp th gii. 15. 3. Xy dng cc yu t cu thnh thng hiu:1. Tn thng hiu: Vi Thi Tun 2. Khu hiu: NN TNG CHO S THNG HOA 3. Biu tng:Logo ca Thi Tun nm trong tng th hnh con thoi tng trng cho ngnh dt vi hnh elip tng trng cho th trng rng ln ca cng ty khp th gii. Hnh nh logo ca Thi tun c in dc trn cc phin vi vi cu khu hiu Hng Vit Nam cht lng cao. 16. 4. Tnh cch thng hiu. Tnh cch thng hiu Thi Tun th hin trn nhng b su tp ca chnh n. Tr trungThnh t V p tm hn Sc thu ht Lng mn V p vnh cu 17. 5. L do tin tng thng hiu. Khen thng ca Nh nc Hun chng lao ng Hng Ba 3 bng khen ca Th tng 2 bng khen ca B Ti chnh 1 bng khen ca B Thng Mi 4 bng khen ca UBND TP.HCM 5 giy khen ca Gim c S Cng nghip TP.HCM Nhiu bng khen, giy khen ca cc c quan: UBND Q.12, Lin on Lao ng TP.HCM, BHXH, Danh hiu x hi tha nhnSao Vng t Vit ca Hi ng cc NhDoanh nghip tr trao tngHng Vit Nam Cht lng cao 8 nm lin(1999 - 2006), l mt trong nhng n vdn u ngnh dt may Vit Nam06 Huy chng vng cht lng vi Gm.n v c sn phm t cht lng cao doc gi Bo i on Kt bnh chnn v c sn phm c yu thch nht (do c gi Bo Mc Tm bnh chn lin tctrong 3 nm 1998 - 1999 - 2000 18. 6. Tinh ty v ct li ca thng hiu. 19. CHNGIV: QUNG B THNG HIU 1.Qung co ngoi tri: 20. 2. Hot ng xy dng thng hiu qua cc chng trnh 2.1 Chng chnh khuyn mi Ta sng cng Lencii.c xy dng nhm mcch qung b sn phm mil vi Lencii, loi vi dnh chon sinh. Chng trnh c t chctrong ma khai ging nm hcmi vi nhng phn qu tnghp dn m la tui n sinhu thch v chng trnhc qung co rng ri trnkhp cc bo tr. 21. TravelLiving - The Saigon Times Daily Tp ch Thi Trang Tr s 23 22. BoGio dc cui tun s 189 Bo Ph n ra ngy 11.07.2008 23. Bo Nhp sngtr s 14/08 Bo Mc tm s 844 24. 2.2 Chng trnh Tri n ngi khai sng c t chc vo ngy Nh gio Vit Nam 20.11 25. 2. 3 Chng trnh Thp sng c m xanh.Nm nay, tip tc duy tr v t chc Thp Sng c M Xanh ln 6 din ra t 15/05/2008 n 05/06/2008, Thi Tun s trao tng 2.000 phn qu vi (bao gm 1.400 b vi o di v 600 b vi nam sinh) vi tng tr gi khong 300 triu ng n 2.000 hc sinh trn c nc. 26. 2.4 Chng trnh khuyn mi : CN MI LI TRI N.2008Qu tng hp dn t chng trnh khuyn mi quot;Cn mi li Tri nquot; t ngy 8/11/2008 n ngy 20/11/2008.Hnh thc khuyn mi: co trng thng. 27. 2.5 Chng trnh khuyn mi 6.2.2009 -15.2.2009 mng khai truong show room mi ng L VN S Q.3 28. 2.6 Tham gia cuc i b: ON KT V NGI NGHO2008 29. 2.7 Tham gia tun l vn ha VIT-NHT 2008 Hot ng Tun L Vn Ha Vit Nam ti NhtBn, L hi Festival Vit Nam 2008 c t chcti Cng vin Yoyogi - Thnh Ph TOKYO tngy 19/09 n 21/09/2008. Ti y Thi Tunva tham gia biu din thi trang va thc hingian hng trng by v gii thiu trang phc odi truyn thng Vit Nam n vi ph n NhtBn. m Vit Nam Huyn Diu din ra vo m 16/09 ti Internatiional House - Thnh ph OSAKA Nht Bn kt thc thnh cng. Ngoi cc tit mc ca ma nhc, Thi Tun tham gia trnh din B su tp o di mang tn Huyn Thoi ng Sn c ng o khn gi Nht Bn v ngi Vit sng ti Nht quan tm hng ng, chng trnh kt thc trong s tic nui ca rt nhiu khan gi Nht Bn. 30. 2.8 Nh ng ti tr chng trnh : hoa hu VIT NAM 2008 Ti bui hp bo, i din Cng Ty C Phn Dt May Thi Tun chnh thc k hp ng ti tr vi i din bo Tin Phong. Bn cnh vic ti tr cho cuc thi, Thi Tun cng trin khai nghin cu sng to nhng sn phm c cht liu gn vi thin nhin, thn thin vi mi trng, nhm tn vinh v p ca ngi ph n Vit Nam v ng thi gp phn Ban T Chc gi thng ip ngha t ch cuc thi nm nay quot;Thn thin vi mi trng v con ngiquot;. 31. 2.9 Chng trnh khuyn mi Khoe sc cng Rosshi. Chng trnh p dng cho tt c cc khch hng mua sn phm may sn mang nhn hiu ROSSHI t ngy 01/12/2007 n ngy 01/01/2008:Vi mi tr gi mua hng t 99.000 ng: tng ngay 01 sp thm Sara. Vi mi tr gi mua hng t 190.000 ng: tng ngay 01 b lm mng tay thi trang. Vi mi tr gi mua hng t 290.000 ng: tng ngay 01 sp thm Sara v 01 b lm mng tay thi trang. 32. 2.10 Ti tr chnh thc TRANG PHC O DI APEC H Ni, ngy 12/11/2006, 650 b trang phc o di l tn v 100 o vi Veston n do Thi Tun ti tr chnh thc xut hin trong phin hp u tin ca Hi ngh Cp cao APEC c t chc ti Vit Nam t ngy 12/11/2006 n ngy 19/11/2006 vi s tham d ca 21 on lnh o ca cc nn kinh t thnh vin. APEC 2006 l hot ng i ngoi ln nht ca Vit Nam trong nm 2006, nh du bc pht trin mi trong qu trnh tch cc, ch ng hi nhp kinh t vi khu vc v th gii, nng cao v th ca Vit Nam trn trng quc t. 33. Sen: tng trng hnh nh t nc Vit Nam. n chim Vit: th hin Vit Nam sp gia nhp WTO mun t n s vn cao v vn xa hn trong tng lai. Trng ng: dn dp, thi thc tng con ngi Vit Nam phn u t c m no, thnh vng. 34. CHNG V: NHN XT 1. Bi hc rt ra: 2. Pht trin, xy dng, ci thin: </p>