16회 오픈업/디즈니 IP를 활용한 모바일 게임 성공 전략_디즈니백정우부장

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    06-Sep-2014

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  • 16th Open Up! IP
  • Index 1. 2. IP 3. 4. Q/A
  • 2013 3 1 2006 , 2009 , 2012
  • North America Canada U.S.A Latin America Brazil Disney Latino Asia Pacific Australia Disney Channel Asia Hong Kong Japan Korea Malaysia Singapore Taiwan India China Russia Europe Belgique esk republika Danmark Deutschland Espaa France Italia Magyarorszg Nederland Norge Polska Portugal Romnia Schweiz Srbija Suomi Sverige Trkiye UK Middle East South Africa
  • TYPE TITTLE STUIO , , , MEDIA , ABC, ESPN Consumer Product , Interactive , Park and Resort , ,
  • is for Everyone 10-20
  • TV /
  • -
  • (Korea) Limited
  • (Korea) Limited 1 Activision Blizzard 2 Sony 3 Microsoft 4 EA 5 Nintendo 5 4 3 6 Tencent 13 Nexon 1 17 Disney (Interactive Games) 9 21 Shanda 8 23 NCsoft 7 (2012 )
  • IP
  • Wheres My Water?
  • :
  • ?
  • WOH
  • WOH
  • 1. : 2013 11 2. IOS : 1000, Google : 700
  • < > < > < > < >
  • 1. 2. 3. IP 4. , (Korea) Limited
  • , IP US US (, ) -> , ) , , LG / Smart TV /// , ,
  • 1. Disney Channel/ Disney Junior - TV - - - 2. Disney Online - Jr. Naver - Disney Korea Facebook - VOD (, ) 3. CPI / /
  • 4. Disney Consumer Product - QR Code - Free Item Coupon/Pin Code 5. Disney Offline Event - Disney Summer/ Winter Fantasia
  • Q/A
  • Q. IP ? Q. ? Q. IP ? Q. IP ? Q. ?
  • . : jungwoo.baek@disney.com