Advert lesson

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    25-May-2015

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Check out my lesson plan for this presentation at www.

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  • 1. Adverts

2. Guess the word/phrasemeanings.The company had a new product tosell so it decided to run an ad to getsome businessSometimes advertising is deceptive,you cant believe a word they tell youMany people try to keep up with theJones, so they are often very keen forpeople to see them buying the latestthings. 3. Some of the claims made in TV advertsare implausible, Ill never know how peoplefall for them. This new product of ours, its good, but ifwe dont plug it on TV we wont sell it. The company had just enough money in their budget to buy a slot on prime time TV,but only for ten secondsGuess the word/phrasemeanings. 4. Which advert?Get into pairs.One person faces away from the video.The other person describes what ishappening in the video.I will then show you some stills from 3 videos.You have to guess which one is correct. 5. Which video was it?http://www.youtube.com/watch?v=79GTD0Q3-yI 6. Ask and answer thequestions.1. What do you think is the targetDemographic?2. When do you think the advert wouldbe shown on T.V?3. Is there anything deceptive in theadvert?4. Does the advert make you want tobuy the product? 7. Which video was it?http://www.youtube.com/watch?v=hQfxFfytB-I 8. Ask and answer thequestions.1. What do you think is the targetDemographic?2. When do you think the advert wouldbe shown on T.V?3. Is there anything deceptive in theadvert?4. Does the advert make you want tobuy the product? 9. Which video was it?http://www.youtube.com/watch?v=M0mXUC0cUPg 10. Ask and answer thequestions.1. What do you think is the targetDemographic?2. When do you think the advert wouldbe shown on T.V?3. Is there anything deceptive in theadvert?4. Does the advert make you want tobuy the product? 11. Which video was it?http://www.youtube.com/watch?v=QbMHJd6MqXE 12. Ask and answer thequestions.1. What do you think is the targetDemographic?2. When do you think the advert wouldbe shown on T.V?3. Is there anything deceptive in theadvert?4. Does the advert make you want tobuy the product? 13. What is it advertising?Watch the advert.In your groups decide what youthink the advert is advertising.Why do you think it is advertisingthat?What do you think is the meaningbehind the advert? 14. http://www.youtube.com/watch?v=Wy52yueBX_s10 seconds till 1.24 15. What is it advertising?Watch the advert.In your groups decide what youthink the advert is advertising.Why do you think it is advertisingthat?What do you think is the meaningbehind the advert? 16. http://www.youtube.com/watch?v=-zOrV-5vh1A2.17 17. What is it advertising?Watch the advert.In your groups decide what youthink the advert is advertising.Why do you think it is advertisingthat?What do you think is the meaningbehind the advert? 18. http://www.youtube.com/watch?v=zff9hVH3ptY1.19 19. What is the advert actuallyadvertising?Does the advert relate to the product?If not why do you think they chose thatadvert?Do you think the advert is good for theproduct?Why do you think that? 20. What is it advertising?Watch the advert.In your groups decide what youthink the advert is advertising.Why do you think it is advertisingthat?What do you think is the meaningbehind the advert?