Digital diplomacy empowering 21 century diplomat in the conduct of diplomacy

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<ul><li><p>Digital Diplomacy: Empowering Diplomats in the 21st Century Conduct of Diplomacy</p><p>Dr. Saeed K Al DhaheriChairman, Smartworld</p><p>Former Advisor of IT to H.H. the Minister of Foreign AffairsTwitter: @DDSaeed</p><p>1</p></li><li><p>Updated presentation based on a previous lecture at UAE MoFA</p><p>2</p></li><li><p>Reinventing diplomacy </p><p>21st Century diplomacy </p><p>#Digital Diplomacy </p><p>e-Diplomacy </p><p>Cyber Diplomat </p><p>Virtual Embassy </p></li><li><p>Digital Diplomacy resources on social media</p><p>4</p></li><li><p>Digital Diplomacy: Empowering Diplomats in the 21st Century Conduct of Diplomacy</p><p>Agenda</p><p> Questions</p><p> The world is going digital</p><p> Internet impact on Diplomacy</p><p> How MFAs are addressing Digital Diplomacy</p><p> Diplomacy vs. digital diplomacy: definitions</p><p> Digital diplomacy through examples</p><p> Governments and world leaders on social media</p><p> How MFAs use social media</p><p> Examples: UAE MoFA, State department, and the UN</p><p> Disaster management and the use of social media</p><p> Social media risks and challenges</p><p> conclusions</p><p>5</p></li><li><p>Questions</p><p> Is there a new kind of diplomacy that is different from the traditional diplomacy</p><p> What is digital diplomacy?</p><p> How Internet and social media are impacting diplomatic conduct and international relations?</p><p> What is the role of the Embassy and Ambassadors in the interconnected world?</p><p> What are the talents and skills needed by diplomats in the digital age</p></li><li><p>The world is going digital</p><p> 3.3 billion internet users as of today (more than 40% of the world population)</p><p> More than 80% of Internet users are using social networks</p><p> Today mobile Internet penetration is more than 52% and expected</p><p>to reach 71% by 2019</p><p> New technologies: Cloud computing, mobile,</p><p>Social Media, and Big data creating new </p><p>possibilities and innovation </p><p>7</p></li><li><p> Internet Impact on Diplomacy </p><p> A new dimension to traditional diplomacy issues</p><p> Freedom of expression, human rights, IP rights, Int. telecommunication polices,</p><p>climate change, human rights to accesses internet,,,etc</p><p> Changing environment of world politics</p><p> New players: NGOs, political activists, civil society, terrorist networks </p><p> New tools to practice diplomatic conduct</p><p> Instant messaging, search engines, video conferencing, and social media</p><p> E-government and smart government services for citizens</p><p> Online Consular services</p><p> Smart apps</p><p>The Internet made diplomacy more efficient and cost effective but also pushed diplomacyto be more open and transparent while created pressure for the response to be more real-time</p><p>Communication is now the essence of diplomacy</p><p>Social Media </p><p> Shaping opinion Mobilize people Influence Change</p></li><li><p> How MFAs addressing digital diplomacy</p><p>: USA </p><p>2121st century statecraft</p><p>: UK </p><p> Britains Foreign Policy in a Networked World </p><p>:UAE </p><p>2013MoFA2011 strategic Plan</p><p>MoFA e-Government Initiative</p><p>Empowering the conduct of diplomacy by providing updated information to UAE diplomats any time any where</p><p> UAE Smart Government Program </p></li><li><p>Diplomacy vs. Digital Diplomacy</p><p>Digital Diplomacy/ e-Diplomacy</p><p> The effective use of Internet and new technologies to help advance nations foreign policy </p><p> Is the use of social media by governments and embassies across the world to promote their country, her causes, and international relations</p><p> New shapes of diplomacy</p><p> Gov-to-people</p><p> People-to-Gov</p><p>Diplomacy</p><p> the work of maintaining good relations between the governments of different countries</p><p> Gov-to-Gov</p><p> Face-to-Face</p><p> In-person meetings</p><p> Formal media coverage</p></li><li><p>Digital Diplomacy today</p><p>#Endofviolence</p><p>Hashtag diplomacy</p><p>Video conferencing</p><p>Encompassing Social media, video conferencing, smart apps, instant massaging,,,etc</p><p>Engagement with public</p><p>Smart apps</p></li><li><p>The world governments and leaders are on social media</p><p>12</p></li><li><p>UAE leadership are among the pioneers to use social media</p><p>13</p></li><li><p>How MFAs Use Social Media</p><p> One way engagement: Communicate news, announcements and alerts</p><p> PR: Broadcasting events</p><p> Update during crises and for disaster management</p><p> Listening: gathering information </p><p> Public diplomacy advocating/branding national image</p><p> Two-way engagement:</p><p> Creating awareness and getting users feedback about e-services provided</p><p> Conversing with foreign populations</p><p>14</p><p>I tell all of our ambassadors, Remember, you onlyhave 1 mouth, but you have two ears. Alec Ross,</p><p>Former senior advisor of Innovation, state department</p></li><li><p>UAE MoFA is leading on social media</p><p>15</p><p>Winning two best Government social media practice awards</p><p>Guidelines for using SM in the UAE Gov</p><p>UAE MoFA twitter policy</p></li><li><p>UAE MoFA and its missions are on Social Media</p><p>16</p></li><li><p>Digital diplomacy practice still evolving and differs among MFAs</p><p> Study findings published on the blog of the USC Center on Public Diplomacy</p><p> cross national comparison study of 4 MFAs </p><p> Good points: MFAs provide social media training to their diplomats</p><p> MFAs develop guidelines and best practices for diplomats</p><p>migrating online</p><p> Embassies and ambassadors use of SM help tailor SM content to the</p><p>values and interest of the followers</p><p> Points of improvements:</p><p> MFAs still refrain from using SM to converse with online publics</p><p> Most embassies and diplomats fail to engage online with NGOs, thereby failing to foster the creation of networks of advocacy</p><p> MFSs fail to coordinate with other ministries and actors when it comes to nations policy and image.</p><p> Challenge to many embassies to practice near real-time digital diplomacy given the supervision models adopted by their MFAs</p><p> Conclusion: the practice of digital diplomacy still evolving and differs among MFAs Some MFAs encourage embassies and diplomats to foster ties with online publics while others are still more cautious</p><p>17</p></li><li><p>Terrorism has gone social</p><p> How to fight ISIS online propaganda network</p><p> ISIS mastered the art of making the voices of a few sounds</p><p>like the voices of millions</p><p> The world needs to unite its effort to fight ISIS</p><p>18</p></li><li><p>2121st Century Statecraft </p><p> Builds on traditional forms of diplomacy to account for the technologies, demographics, and the networks of the 21st century</p><p> benefits from new technologies and innovation to advance US foreign policy</p><p> State department runs a media mogul: 194 twitter account, 200 Facebook pages, tweeting in 7 languages, monitoring social media channels of Five other countries in 5 languages</p></li><li><p>IT Department</p><p> Examples:</p><p> US Virtual Embassy in Tehran</p><p> Department of states Virtual Student Foreign Service Program (VSFS)</p><p>2121st Century Statecraft </p></li><li><p>American Virtual Embassy in Tehran</p></li><li><p> State department web site </p></li><li><p>Social Media use for Disaster Management </p><p> To find and locate trapped victims during disasters</p><p> Effective tool for coordinating search and rescue efforts during crises and disasters 2011 the great Japan earthquake (twitter became the emergency service 1200 tpm)</p><p> , 2010 Haiti earthquake </p><p> Immediate reporting about damages thats facilitating preparation to provide help and support</p></li><li><p>Digital Diplomacy example: UN and the use of Social Media</p><p> #nextSG and hashtags on twitter</p><p> Social media opened up a close practice for selecting the UN Sec General</p><p> Questions to candidate submitted on twitter </p></li><li><p> Social Media Risks &amp; Challenge </p><p> How to handle criticism and negative comments</p><p> Loss of reputational control</p><p> Response</p><p> Content development</p></li><li><p> :Conclusions</p><p> Digital diplomacy is not an end in itself but a tool in the service of broader diplomatic strategies</p><p> MFAs need to institutionalize the use of social media and develop digital diplomacy strategies and policies</p><p> MFAs need to transition from monologue-based to dialogue-based diplomacy to create global network of influence and advocacy </p><p> Todays diplomats need to be skilled in digital technologies and build analytical capability to harness the power of digital diplomacy</p><p> MFAs need to build capacity (resources and training) to foster and sustain the use of digital diplomacy</p><p> Digital diplomacy is not only the role of MFAs</p><p> Need to face and overcome challenges associated with information security</p></li><li><p>27</p></li><li><p>End</p></li></ul>