Edelman Trust Barometer 2012

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    31-Oct-2014

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Edelmans Linda Waxin och Bjrn Edlund bjd in till frukost fr att tillsammans med analytiker frn Handelshgskolan, Veckans Affrer, Dagens Medicin och Medievrlden diskutera: VAD DRIVER FRTROENDE?Edelman Tust Barometer r en global, rlig underskning som handlar om frtroende fr fretag, branscher och organisationer. Presentationen fokuserar p de frska svenska siffrorna.

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<ul><li> 1. VILL DU KOMMENTERA, DISKUTERA, KRITISERA ELLER BRILJERA? #Trust2012SE@lindawaxin @miknes@mentoredlund @pergrankvist@edelmansthlm @axelanden1 Edelman, 2012. All rights reserved. </li> <li> 2. 2 Edelman, 2012. All rights reserved. </li> <li> 3. VARFR TRUST?3 Edelman, 2012. All rights reserved. </li> <li> 4. VAD R TRUST? REPUTATION is an aggregate TRUST analysis of past is an expectation behavior of future behavior based on past performance4 Edelman, 2012. All rights reserved. </li> <li> 5. 2012 EDELMAN TRUST BAROMETER METOD Indikerar global data Indikerar svensk data 12:e rliga studien genomfrdes i slutet av 2011 Webbenkt i 25 lnder ver 30 000 respondenter 1 000 general population-respondenter i Sverige I ldrarna 18 och uppt Oversample informed publics 200 respondenter i Sverige ldersgrupp 25-64 Hginkomsttagare (topp 25%) Hgskole-/universitetsexamen Uppger att de konsumerar nyhetsmedia flera gnger i veckan och fljer debatten lpande * This year Informed Publics were surveyed via online methodology instead of telephone5 Edelman, 2012. All rights reserved. </li> <li> 6. EN TID AV SKEPSISSVERIGE TILLHR NUMER GRUPPEN DISTRUSTERS 2011 2012 GLOBAL 55 GLOBAL 51 Brasilien 80 &gt; Kina 76 UAE 78 UAE 68 Indonesien 74 Singapore 67 Kina 73 Indien 65 TRUSTERS Holland 73 Indonesien 63 Mexiko 69 Mexiko 63 Singapore 67 Holland 61 Argentina 62 Kanada 58 Indien 56 Italien 56 Italien 56 Argentina 54 NEUTRAL Kanada 55 Australien 53 Sydkorea 53 Brasilien 51 Sverige 52 Sverige 49 Japan 51 USA 49 Australien 51 Sydkorea 44 Spanien 51 Polen 44 Frankrike 50 Storbritannien 41 Polen 49 Irland 41 DISTRUSTERS Tyskland 44 Frankrike 40 USA 42 Tyskland 39 Storbritannien 40 Spanien 37 Ryssland 40 Japan 34 Irland 39 Ryssland 32 Composite score is an average of a countrys trust in all four institutions. Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 23 countries 6 Edelman, 2012. All rights reserved. </li> <li> 7. Kollage bilder EMEA7 Edelman, 2012. All rights reserved. </li> <li> 8. I think Publics are asking for three things - business competence (making money); social imperatives (treating employees well; being a force for good); and engagement behaviors (transparency; frequent communications). Robert Phillips, CEO Edelman EMEA8 Edelman, 2012. All rights reserved. </li> <li> 9. 2012 TRUST BAROMETER EDELMAN SVERIGE9 Edelman, 2012. All rights reserved. </li> <li> 10. NGO:erINTRESSEORGANISATIONER </li> <li> 11. NGO:er VER TIDEN UR ETT GLOBALT PERSPEKTIV Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you do not trust them at all and nine means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics ages 35-64 in 18 country global total (excludes Argentina, Australia, Hong Kong, Indonesia, Malaysia, Singapore and UAE)11 Edelman, 2012. All rights reserved. </li> <li> 12. FRTROENDERAS FR SVENSKA NGO:er12 Edelman, 2012. All rights reserved. </li> <li> 13. NGO:er I EUROPA - BARA RYSSLAND HAR LGRE FRTROENDE 2011 74% 72% 2012 70% Sverige 60% 61% 60% 59% -12 % 56% 55% 58% 58% 55% 54% 53% 53% 53% 48% 51% 51% 42% 41% 28% Q11-14. [Non-governmental organizations (NGOs) TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you do not trust them at all and nine means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics ages 25-64 in 20 country global total (excludes Argentina, Hong Kong, Malaysia, Singapore and UAE) and across 25 countries13 Edelman, 2012. All rights reserved. </li> <li> 14. OFFENTLIG SEKTOR14 Edelman, 2012. All rights reserved. </li> <li> 15. FRTROENDE FR DEN OFFENTLIGA SEKTORN Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a 9-point scale where one means that you do not trust them at all and nine means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics ages 35-64 in 18 country global total (excludes Argentina, Australia, Hong Kong, Indonesia, Malaysia, Singapore and UAE)15 Edelman, 2012. All rights reserved. </li> <li> 16. FRTROENDERAS FR OFFENTLIGA SEKTORN I EUROPA, SVERIGE STADIGT 2011 75% 2012 64% 62% 61% 52% 49% 45% 43% 43% 42% 43% 38% 39% 35% 33% 33% 31% 31% 28% 26% 20% 20% Global Globalt Ireland Irland Germany Tyskland Sverige Sweden U.K. Storbritannien Russia Ryssland Poland Polen Italy...</li></ul>