Do or die - web style
By Itzik Goldenberg
Figures and some facts
Misconception of startups - Common MistakesBuild a web site with friends no need to put money in to itWho needs SEO we are focusing on smartphone onlyNo need for content - buy articles at TechCrunchOur mailing list is too small, will take care of that laterPay no Attention to the web site - it works fineInvestors - dont use desktop to find start ups to invests
Web site-keep it simple! Minimalistic approach when it comes to creating the home page.Navigate through the project/service easily as well as instantly get all the necessary information.
Copy must have a clear massage, call for action.Don't change the original design , Responsive design. Content is the king, let the users find it.
DosLinks - inbound and outbound can affect your websites search result, use Search box & bread crumbs!Google friendly - SEO by the kings order.Update site content on site first.Social media - post content & link to and from web site.Allow Comments/Reviews - Google love it.Web site - build in open source & responsive.Content - the longer the better, between 300 to 2000 words, no BSGet Professional help & monitor the work. SEO is an on going effort and constantly changing.
Keywords use Google tools, dont use competitors names.Header tags - always use H1 H2 max.Buying links / index on your site beware, the Penalty is coming.PPC campaign - not to landing page, maximize Your traffic. Dont plaster your link all over blog comments, etc. Thats called spamming, not SEO. Content dont duplicate/rewrite.
DIY big mistake . Choose an SEO vendor wisely.
Thank you for your attention