Вячеслав Богдан, icontext, "KPI: что отслеживать? Взгляд снаружи и изнутри"

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    16-Jun-2015

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, icontext, "KPI: ? "

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<ul><li> 1. KPI: ? New Business Director iConText Group 2014</li></ul> <p> 2. iConText Group 2014 3. iConText Group 2014! 4. iConText Group 2014 / 5. iConText Group 2014 KPI 6. iConText Group 2014 CRM1. 2. 3.4. 7. iConText Group 2014 8. -iConText Group 2014- , KPICPOROI/ROA 9. PERFORMANCE KPIKPI iConText Group 2014KPI CPL (Cost-per-Lead) KPI / / 10. iConText Group 2014KPI PERFORMANCE MARKETING-Adobe Analytics +OmnitureIBM CoremetricsGoogle.Analytics.WebTrendsOpenStatAWStatsMOBILE BUY&amp;OPTIMIZE ADS RTBMediaMathRetargeterDoubleClickAdobe AdLensMarin SoftwareSEM-AdvseSpyWordsSEMrushiSpionageSearch MonitorSpyFu SimilarWebWebsite ReviewSocialBakersComplete Digital Marketing SolutionsAlexa WordStat YandexGoogle TrendsGoogle KeywordPlannerMonitor BacklinksAdobe Experience ManagerSantafoxCMS UlterSuiteFlurryMixpanelCitrixLocalyticsApsalarMOBILEDoubleClickAppInTopMediaMathConsumerBarometerSimply Measured RM OFFLINECall TrackingReachLocalComagic 11. iConText Group 2014 KPI 12. iConText Group 2014 13. CPO KWsiConText Group 2014: ADOBE ADLENS Challenge&gt; 120 . &gt; 500 . &gt; 5 000 &gt; 10 000 &gt; 60 High-tech / CRM week 1week 2week 3week 4week 5week 6week 7week 8week 9week 10week 11week 12week 13week 14 Cost Margin Optimization Launchweek 1week 2week 3week 4week 5week 6week 7week 8week 9week 10week 11week 12week 13week 14 Orders CPO Optimization Launch 2 1,5 ~2,5 5.000.00week 1week 2week 3week 4week 5week 6week 7week 8week 9week 10week 11week 12week 13week 14CPO Avg Position CPO Optimization Launch 14. Assisted / Last Click or Direct Conversions - , . , . - 4.96 - 15.31iConText Group 2014 ROAS: :CPC 10 .Direct Conversions / 1%Assisted Conversions / 2,5% 15 .10.1,00%2,50%15.10.0,51%3,90% 3,20.6.2,89%6,00%32.35302520151050CPC Direct Conversions / Assisted Conversions / % ROI 15. iConText Group 2014PERFORMANCEMARKETINGSTRATEGY KPI KPI + 16. New Business Director v.bogdan@icontext.ru +7 (499) 929-85-95 www.icontext.ru </p>

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