Воронки конверсий и подходы оценки R.O.I. в digital

  • Published on
    14-Jun-2015

  • View
    113

  • Download
    1

Embed Size (px)

DESCRIPTION

digital- . digital- (, CPA, RTB, programmatic, , ) Retargeter ( HubRus DSP).

Transcript

  • 1. R.O.I. DIGITAL , VIBER

2. R.O.I.? 3. 1 3 2( 1)23 ( 1) 4. ( 1)23 ? 5. 1 2 ( 1) ? 3 6. GOAL = a*X + b*Y + c*Z 7. GOAL = a*X + b*Y + c*Z{a,b,c} = 1 0 8. GOAL = 1*X + 0*Y + 0*Z{a,b,c} = 1 0 9. GOAL = 0*X + 1*Y + 0*Z{a,b,c} = 1 0 10. GOAL = 0*X + 0*Y + 1*Z{a,b,c} = 1 0 11. GOAL = a*X + b*Y + c*Z{a,b,c} = {n,m,k}n+m+k=1 12. GOAL = 0,25*X + 0,35*Y + 0,4*Z0,25+0,35+0,4=1 13. ? 14. ? ! 15. ? ! 16. ?

Recommended

View more >