2015년 2월 TV 인터넷관심도 월간리포트

  • Published on
    16-Jul-2015

  • View
    32.828

  • Download
    1

Embed Size (px)

Transcript

  • 2015. ZUM internet, All rights reserved.

    TV

    : 2015.02.01()-02.28()

    2015 2

  • TV 2015 2

    1. TV

    2. TV

    3.

    /

    4.

    KBS2 tvN

    MBC JTBC

    SBS

    5. TV

  • TV TV , ( , , ) 3 / 20 (http://zum.com) TV (2014 5 26 142 , 864 ) , .

    TV >>>

    TV 2015 2

    TV

    2 SBS . 13,000 . ?

    ?

    1 (MBC) 2 (SBS) 3 (MBC)

    / . ?

    1 - (Mnet) 2 3 (MBC) 3 K 4 (SBS)

    TOPSTARNEWS

    2015 HOT

    ?

    : () () : () () 3 :

  • TV

    TV 2015 2

  • 05,000

    10,000

    15,000

    20,000

    25,000

    TV 2015 2

    7

    2015 2 MBC 2 1.

    SBS 1 2 2 .

  • TOP5

    0

    50,000

    100,000

    150,000

    200,000

    250,000

    /

    2015 1 2015 2

    0

    10000

    20000

    30000

    40000

    50000

    60000

    15 21 22 23 24

    /

    2 3 ,

    TV 2015 2

    !

    > / > > > .

    , .

    UP

  • 020,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    MBC SBS KBS2 JTBC tvN

    2015 1 2015 2

    0

    10000

    20000

    30000

    40000

    50000

    60000

    70000

    80000

    90000

    15 21 22 23 24

    KBS2 , JTBC 1 . 2 3

    TV 2015 2

    TOP5 !

    MBC JTBC (MBC 1, JTBC 1)

    2 3 , .

    VS TOP5

    59% UP

    20% DOWN

    22% DOWN

  • /

    TV 2015 2

  • 1

    SBS

    TV 2015 2

    ! ?

    2.

    1

    , MBC .

    1

    JTBC , .

    1. 2~4 > > .

    1

    MBC 1.

    1

    KBS2 , 2 15 .

  • 05,000

    10,000

    15,000

    20,000

    25,000

    ,

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    15 21 22 23 24

    ,

    SBS 1 MBC 2 1

    TV 2015 2

    TOP5 TOP5

    SBS 2 .

    JTBC 85% , 12 .

  • 01,000

    2,000

    3,000

    4,000

    5,000

    6,000

    15 21 22 23 24

    3 K

    ,

    TV 2015 2

    !

    /

    / TOP5 / TOP5

    tvN 2015 1 3 / 1 .

    Mnet , MBC , SBS / .

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    3 K

    4

  • 01,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    8,000

    9,000

    10,000

    1

    TV 2015 2

    UP, 2

    TOP5 TOP5

    JTBC 2015 1 35% 2 .

    1 SBS 30% .

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    15 21 22 23 24

  • 0500

    1,000

    1,500

    2,000

    2,500

    SBS 8

    KBS 9 KBS

    MBC

    0

    100

    200

    300

    400

    500

    600

    15 21 22 23 24

    SBS 8 KBS 9

    KBS MBC

    JTBC 1, KBS

    TV 2015 2

    4~5

    TOP5 TOP5

    KBS 2015 1 , 5 4 .

    MBC 40% , 2015 2 5 .

  • MBC SBS KBS2 JTBC tvN

    TV 2015 2

  • 05,000

    10,000

    15,000

    20,000

    25,000

    ,

    3

    ,

    50% /

    33%

    /

    TV 2015 2

    MBC

    MBC MBC TOP5

    MBC 2015 2 ( 2 )

    , .

    2015 1 MBC 10% .

    12%

  • 02,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    K

    4

    ,

    ,

    44%

    /

    28%

    12%

    /

    TV 2015 2

    SBS

    SBS SBS TOP5

    SBS 2015 2 2 ( 1 )

    , .

    .

    12%

  • 02,000

    4,000

    6,000

    8,000

    10,000

    12,000

    1,

    47%

    /

    37%

    /

    TV 2015 2

    KBS2

    1 KBS2 2015 2 3 .

    , .

    KBS2 , / .

    KBS2 KBS2 TOP5

    5%

  • 1

    /

    48%

    25%

    22%

    /

    9%

    TV 2015 2

    JTBC

    JTBC JTBC TOP5

    2015 1 29% , JTBC 1 .

    / , 2 .

    /

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    8,000

  • 02,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    16,000

    18,000

    , /,

    /

    57%

    41%

    / /

    TV 2015 2

    tvN

    tvN tvN TOP5

    tvN 22% 2015 2 5 .

    / 8% .

    3% .

  • TV

    TV 2015 2

  • 1 3 MBC 19,115

    2 , SBS 10,820

    3 , SBS 9,074

    4 MBC 9,003

    5 SBS 8,959

    6 MBC 8,568

    7 - tvN 7,959

    8 - tvN 6,817

    9 2 MBC 6,758

    10 SBS 5,981

    11 , SBS 5,736

    12 MBC 5,661

    13 5 MBC 5,565

    14 MBC 5,299

    15 SBS 5,178

    16 MBC 4,858

    17 SBS 4,793

    18 KBS2 4,723

    19 SBS 4,650

    20 SBS 4,584

    TV 2015 2

    TV