Case Study - Skroutz.gr shaking up the E-commerce business

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    23-Aug-2014

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Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.

Transcript

  • Shaking up the E-commerce Business The case of Communications & Marketing Director @tsakali_gr / g.dimitriou@Skroutz.gr
  • www.skroutz.gr 2
  • #Projects 3
  • #Investment 4 Lots of coffee cups 1 announcement @ insomnia.gr 12 merchants
  • #Skroutz Awesome Factory 5
  • #People 6 beginning of Greek crisis
  • #Merchants Growth 7
  • #Webpage Traffic 8
  • #The most popular website in Greece 9 1.200+ merchants 6.2 million products 95 mil. pageviews 340,000 searches/day 3.4 mil. unique visitors
  • #Greek E-commerce market 10Sources: E-commerce Europe / ELSTAT 61% growth (vs 2012) 1.9 mil. Online buyers 1,500 Average spend per e-Shopper 2.5 billion E-commerce turnover (2013) GR ranks #4 in Southern Europe 2.5 mil. Skroutz Annual turnover
  • #Challenges Market immaturity Mistrust User loyalty Shipping & Payment 11
  • #Company Achievements 12 Synonymous to E-commerce & online shopping experience (top-of-mind) High ranking website Liquidity Strong relationships w/ stakeholders BECOMING THE #1!
  • #Users Benefits 13 Introduction to online purchases / E-commerce Powerful search & price comparison Advisor for online shopping SAVING MONEY!
  • #Users Communication Organic search & word-of- mouth Skroutz user features Social Media Blog Offline activities 14
  • EARNING MONEY! #Merchants Benefits 15 Gateway to E-commerce High & effective visibility Trustworthy service Sales increase / Conversion Rate
  • #Merchants Communication Skroutz for Merchants CRM Workshops One-to-one or one-to-few meetings E-commerce Journal Newsletters 16
  • #Competitive Advantages Long-term expertise (one site, one business model, 10 years) User centric philosophy Contextual design Strict participation policy & procedures 17
  • #Contextual Design 18
  • #Skroutz Mobile App 19 350.000 downloads
  • #One-click shopping (patented) 20
  • #Innovative Advertising Model 21
  • The road/secrets to success 22 Sustainable business model Excellent working environment Passionate for E-commerce Happy creative people
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