Send Anywhere - The easiest way to send files across devices

Report
  • The easiest way to send files across devices ! Jan 2014 !1
  • Company Overview estmob, Inc.! • Founder, CEO: Oh, Yoonsik! • Founded: 7/25/2012! • Team size: 4 members! • Service! • Send Anywhere (Android, iOS, Web)! • Dynamic Keyboard (Android)! • Awards: Korea Mobile App Award 2013 “Top apps in May”! • Office: 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !2
  • Team Oh, Yoonsik Founder & CEO Lee, Kyeongho Software Engineer! Android / iOS Park, Haeil Software Engineer! Server / Web Kang, Suhyuk Business Development 15 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online, altools, KHT iDisk 8 years IT development experience
 at Digital Knowledge / Kodicom 9 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online 9 years at LG Display, kozaza Strategy & Business Developments !3
  • File Sharing Trends Top
  •  concerns
  •  with
  •  cloud Rising
  •  alternatives • Security
  •  of
  •  a
  •  service
  •   • Private
  •  Cloud
  •  /
  •  No
  •  Cloud
  •   • Storage
  •  limitations
  •   • Unlimited
  •  Cloud
  •   • Low
  •  syncing
  •  speed • Local
  •  Cloud
  •  /
  •  P2P 🔗 BitTorrent doubles Sync userbase to 2 million in a month, says it’s growing twice as fast as Dropbox did !4
  • File Sending options General Self-to-Self Self-to-Others • Cloud
  •  service
  •   • Messenger,
  •  SMS
  •   • email
  •   • email
  •   • USB
  •  or
  •  Cable
  •   • Cloud
  •  service
  •   • file
  •  hosting
  •  service
  •  url • File
  •  hosting
  •  service
  •  url • • Waiting
  •  for
  •  upload
  •  completion
  •   • Tricky
  •  settings
  •  for
  •  sharing
  •  permission
  •   • !5 Reduced
  •  image
  •  quality
  •  (messenger)
  •   • Bad
  •  experiences
  •   happens File
  •  type
  •  /
  •  size
  •  limitations
  •   Security,
  •  Speed,
  •  Sync
  •  missing
  •  files,
  •  etc..
  • Target
  •  Users Inexperienced
  •  or
  •  Over-experienced ✓ Hesitating users Cloud Users • It’s
  •  too
  •  hard!
  •   ✓ Weary users • I
  •  hate
  •  all
  •  the
  •  limitations!
  •   • Cumbersome
  •  login
  •   • Storage
  •  size
  •   • What
  •  is
  •  Sync?
  •   • Speed
  •   • Tricky
  •  setting • Security !6
  • Market
  •  Size Global
  •  internet
  •  users Dropbox
  •  users 2.5b 200m Clouds
  •  are
  •  expanding,
  •   Still
  •  only
  •  10%
  •  of
  •  people
  •  are
  •  in
  •  the
  •  use
  •  of
  •  it. Source: US Census Bureau, InternetWorldStats, CNNIC, Cisco, dropbox press release, correct as at Jan 2014 !7
  • Unique
  •  Value
  •  Proposition The
  •  easiest
  •  way
  •  to
  •  send
  •  files
  •  across
  •  devices
  •   ! • Simple
  •  -
  •  no
  •  Login,
  •  no
  •  Sync,
  •  no
  •  Permissions
  •   • Fast
  •  -
  •  Optimized
  •  transferring
  •  path
  •   • Secure
  •  -
  •  no
  •  Going
  •  through
  •  servers
  •   • Limitless
  •  -
  •  Size/Number
  •  of
  •  files
  •  unlimited

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  Free
  •  of
  •  network
  •  or
  •  distance
  •  conditions
  •   !8
  • Easy,
  •  Fast Cross
  •  platform , Cross
  •  Network File
  •  Transfer
  •  Service LTE 3G Local area, Long distance Receive Send One time “KEY” Paring with 6-digit numbers (ex. 468756) !9
  • How
  •  it
  •  works Send Send
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  ▶
  •  
  •   Select
  •  file
  •  type
  •  
  •  ▶ Select
  •  Files
  •  
  •  
  •  
  •  ▶
  •  
  •   Get
  •  6-digit
  •  one
  •  time
  •  “KEY” Receive PC
  •  Web
  •   ▶
  •  send-anywhere.com Receive
  •  
  •  
  •  
  •  
  •  ▶
  •  
  •  
  •  
  •  input
  •  6-digit
  •  “KEY” !10 ▶
  •  Completion
  • Why
  •  so
  •  FAST? Offering the fastest possible transfer path Thru
  •  Optimal
  •   server
  •  nodes
  •   -
  •  Fastest
  •  Path Direct
  •  P2P
 if
  •  possible !11 CCL:
  •  World
  •  by
  •  Janique
  •  Le
  •  Bail
  •  from
  •  The
  •  Noun
  •  Project
  • Comparison X
  •   Messengers Sending
  •  original
  •  images
  •   ✓
  •   X Sending
  •  10+
  •  images
  •  at
  •  once ✓ X
  •   email ✓
  •   X Secure
  •  &
  •  Fast ✓ X
  •   Clouds No
  •  login
  •  accounts
  •   No
  •  email
  •  address
  •   ✓
  •   X Sending
  •  large
  •  files ✓ !12
  • Contenders mobile⬌mobile mobile⬌PC ⃝ Send Anywhere PC⬌PC ⃝ bump ⃝ AirDrop ⃝ ⃝ x Hoccer ⃝ Airlike ⃝ x Beam Cross-Platform ⃝ Distance ⃝ ⃝ ⃝ ⃝ Remarks Free from Device, Platform, Network x Acquired by Google, Service Closing (Jan2014) x x Across Apple devices - WiFi, bluetooth x x x Across Android devices - NFC x x ◌ x Germany, Gesture UI ⃝ x x x x Rusia, iPhone Gesture UI ProxToMe ⃝ x x x x Italy Phrizebe ⃝ x x x x Superbeam ⃝ x x x x ⃝ WiFi Ge.tt x x ⃝ x ⃝ Instant URL, acquired by e-conomic international Minbox x x ⃝ x ⃝ Instant URL, Mac feem ⃝ Chirp ⃝ ES File Exploroer ⃝ ⃝ ⃝ ⃝ x Cameroon x x ⃝ ◌ x UK, Sound pairing x x x China !13
  • Differentiation Cross-Platform Cross-Network Create Cloud
  •  Storage
  •   Sales Reduce Easy
  •   UX Raise Eliminate Gesture
  •  UI !14 Self-to-Others Self-to-Self
  • Future
  •  Direction To
  •  Be As
  •  Is Send
  •  across
  •  Devices
  •   (Self-to-Others) ✓ my
  •  devices
  •   Sync
  •   (Self-to-Self,
  •  Local
  •  Cloud) Send
  •  across
  •  Devices
  •   (Self-to-Others) !15 +
  •  External
  •  service
  •  integration
  •   +
  •  File
  •  download
  •  Tracking
  •   +
  •  etc
  • Release
  •  History • Android
  •  App
  •  &
  •  Web
  •  Service
  •  -
  •  2012.10
  •   • iOS
  •  App
  •  -
  •  2013.
  •  2
  •   • Altoolbar
  •  &
  •  Swing
  •  Browser
  •  -
  •  2013.
  •  6
  •   web • Chrome
  •  App
  •  -
  •  2013.
  •  8 !16
  • Usage (As
  •  of
  •  Dec.
  •  2013) 250k 100k 180k Cumulative
  •  Download Monthly
  •  Active
  •  Users Monthly
  •  File
  •  Transfer • • Android
  •  200k
  •   iOS
  •  50k • • • Android
  •  58k
  •   iOS
  •  18k
  •   WEB
  •  24k !17 • • Send
  •  150k
  •   Receive
  •  180k ※
  •  Excludes
  •  Altoolbar
  •  &
  •  Swing
  •  Browser
  •  usage
  • Milestones [Monetization] 2016~ GROWTH
  •  
  •  
  •   • • 2015 2014 2013 BM Optimization MAU 5M Transition
  •  to
  •  Growth Product
  •  /
  •  Market
  •  Fit Problem
  •  /
  •  Solution
  •  Fit [Building the Growth Engine]! • User Retention 40%↑ • MAU 1M [Proving the Idea] • MAU 100k !18
  • Making file sharing easier than ever before. !19
  • Thank
  •  You! Contact Info. Oh, Yoonsik ohys@estmob.com Kang, Suhyuk suhyuk@estmob.com 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !20
Description
Making file sharing easier than ever before! The easiest way to send files across devices. Send Anywhere available on - Google Play Store: http://market.android.com/details?id=com.estmob.android.sendanywhere…