• The easiest way to send files across devices ! Jan 2014 !1
  • Company Overview estmob, Inc.! • Founder, CEO: Oh, Yoonsik! • Founded: 7/25/2012! • Team size: 4 members! • Service! • Send Anywhere (Android, iOS, Web)! • Dynamic Keyboard (Android)! • Awards: Korea Mobile App Award 2013 “Top apps in May”! • Office: 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !2
  • Team Oh, Yoonsik Founder & CEO Lee, Kyeongho Software Engineer! Android / iOS Park, Haeil Software Engineer! Server / Web Kang, Suhyuk Business Development 15 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online, altools, KHT iDisk 8 years IT development experience
 at Digital Knowledge / Kodicom 9 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online 9 years at LG Display, kozaza Strategy & Business Developments !3
  • File Sharing Trends Top
  •   concerns
  •   with
  •   cloud Rising
  •   alternatives • Security
  •   of
  •   a
  •   service
  •    • Private
  •   Cloud
  •   /
  •   No
  •   Cloud
  •    • Storage
  •   limitations
  •    • Unlimited
  •   Cloud
  •    • Low
  •   syncing
  •   speed • Local
  •   Cloud
  •   /
  •   P2P 🔗 BitTorrent doubles Sync userbase to 2 million in a month, says it’s growing twice as fast as Dropbox did !4
  • File Sending options General Self-to-Self Self-to-Others • Cloud
  •   service
  •    • Messenger,
  •   SMS
  •    • email
  •    • email
  •    • USB
  •   or
  •   Cable
  •    • Cloud
  •   service
  •    • file
  •   hosting
  •   service
  •   url • File
  •   hosting
  •   service
  •   url • • Waiting
  •   for
  •   upload
  •   completion
  •    • Tricky
  •   settings
  •   for
  •   sharing
  •   permission
  •    • !5 Reduced
  •   image
  •   quality
  •   (messenger)
  •    • Bad
  •   experiences
  •    happens File
  •   type
  •   /
  •   size
  •   limitations
  •    Security,
  •   Speed,
  •   Sync
  •   missing
  •   files,
  •   etc..
  • Target
  •   Users Inexperienced
  •   or
  •   Over-experienced ✓ Hesitating users Cloud Users • It’s
  •   too
  •   hard!
  •    ✓ Weary users • I
  •   hate
  •   all
  •   the
  •   limitations!
  •    • Cumbersome
  •   login
  •    • Storage
  •   size
  •    • What
  •   is
  •   Sync?
  •    • Speed
  •    • Tricky
  •   setting • Security !6
  • Market
  •   Size Global
  •   internet
  •   users Dropbox
  •   users 2.5b 200m Clouds
  •   are
  •   expanding,
  •    Still
  •   only
  •   10%
  •   of
  •   people
  •   are
  •   in
  •   the
  •   use
  •   of
  •   it. Source: US Census Bureau, InternetWorldStats, CNNIC, Cisco, dropbox press release, correct as at Jan 2014 !7
  • Unique
  •   Value
  •   Proposition The
  •   easiest
  •   way
  •   to
  •   send
  •   files
  •   across
  •   devices
  •    ! • Simple
  •   -
  •   no
  •   Login,
  •   no
  •   Sync,
  •   no
  •   Permissions
  •    • Fast
  •   -
  •   Optimized
  •   transferring
  •   path
  •    • Secure
  •   -
  •   no
  •   Going
  •   through
  •   servers
  •    • Limitless
  •   -
  •   Size/Number
  •   of
  •   files
  •   unlimited
 
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   Free
  •   of
  •   network
  •   or
  •   distance
  •   conditions
  •    !8
  • Easy,
  •   Fast Cross
  •   platform , Cross
  •   Network File
  •   Transfer
  •   Service LTE 3G Local area, Long distance Receive Send One time “KEY” Paring with 6-digit numbers (ex. 468756) !9
  • How
  •   it
  •   works Send Send
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   ▶
  •   
  •    Select
  •   file
  •   type
  •   
  •   ▶ Select
  •   Files
  •   
  •   
  •   
  •   ▶
  •   
  •    Get
  •   6-digit
  •   one
  •   time
  •   “KEY” Receive PC
  •   Web
  •    ▶
  •   send-anywhere.com Receive
  •   
  •   
  •   
  •   
  •   ▶
  •   
  •   
  •   
  •   input
  •   6-digit
  •   “KEY” !10 ▶
  •   Completion
  • Why
  •   so
  •   FAST? Offering the fastest possible transfer path Thru
  •   Optimal
  •    server
  •   nodes
  •    -
  •   Fastest
  •   Path Direct
  •   P2P
 if
  •   possible !11 CCL:
  •   World
  •   by
  •   Janique
  •   Le
  •   Bail
  •   from
  •   The
  •   Noun
  •   Project
  • Comparison X
  •    Messengers Sending
  •   original
  •   images
  •    ✓
  •    X Sending
  •   10+
  •   images
  •   at
  •   once ✓ X
  •    email ✓
  •    X Secure
  •   &
  •   Fast ✓ X
  •    Clouds No
  •   login
  •   accounts
  •    No
  •   email
  •   address
  •    ✓
  •    X Sending
  •   large
  •   files ✓ !12
  • Contenders mobile⬌mobile mobile⬌PC ⃝ Send Anywhere PC⬌PC ⃝ bump ⃝ AirDrop ⃝ ⃝ x Hoccer ⃝ Airlike ⃝ x Beam Cross-Platform ⃝ Distance ⃝ ⃝ ⃝ ⃝ Remarks Free from Device, Platform, Network x Acquired by Google, Service Closing (Jan2014) x x Across Apple devices - WiFi, bluetooth x x x Across Android devices - NFC x x ◌ x Germany, Gesture UI ⃝ x x x x Rusia, iPhone Gesture UI ProxToMe ⃝ x x x x Italy Phrizebe ⃝ x x x x Superbeam ⃝ x x x x ⃝ WiFi Ge.tt x x ⃝ x ⃝ Instant URL, acquired by e-conomic international Minbox x x ⃝ x ⃝ Instant URL, Mac feem ⃝ Chirp ⃝ ES File Exploroer ⃝ ⃝ ⃝ ⃝ x Cameroon x x ⃝ ◌ x UK, Sound pairing x x x China !13
  • Differentiation Cross-Platform Cross-Network Create Cloud
  •   Storage
  •    Sales Reduce Easy
  •    UX Raise Eliminate Gesture
  •   UI !14 Self-to-Others Self-to-Self
  • Future
  •   Direction To
  •   Be As
  •   Is Send
  •   across
  •   Devices
  •    (Self-to-Others) ✓ my
  •   devices
  •    Sync
  •    (Self-to-Self,
  •   Local
  •   Cloud) Send
  •   across
  •   Devices
  •    (Self-to-Others) !15 +
  •   External
  •   service
  •   integration
  •    +
  •   File
  •   download
  •   Tracking
  •    +
  •   etc
  • Release
  •   History • Android
  •   App
  •   &
  •   Web
  •   Service
  •   -
  •   2012.10
  •    • iOS
  •   App
  •   -
  •   2013.
  •   2
  •    • Altoolbar
  •   &
  •   Swing
  •   Browser
  •   -
  •   2013.
  •   6
  •    web • Chrome
  •   App
  •   -
  •   2013.
  •   8 !16
  • Usage (As
  •   of
  •   Dec.
  •   2013) 250k 100k 180k Cumulative
  •   Download Monthly
  •   Active
  •   Users Monthly
  •   File
  •   Transfer • • Android
  •   200k
  •    iOS
  •   50k • • • Android
  •   58k
  •    iOS
  •   18k
  •    WEB
  •   24k !17 • • Send
  •   150k
  •    Receive
  •   180k ※
  •   Excludes
  •   Altoolbar
  •   &
  •   Swing
  •   Browser
  •   usage
  • Milestones [Monetization] 2016~ GROWTH
  •   
  •   
  •    • • 2015 2014 2013 BM Optimization MAU 5M Transition
  •   to
  •   Growth Product
  •   /
  •   Market
  •   Fit Problem
  •   /
  •   Solution
  •   Fit [Building the Growth Engine]! • User Retention 40%↑ • MAU 1M [Proving the Idea] • MAU 100k !18
  • Making file sharing easier than ever before. !19
  • Thank
  •   You! Contact Info. Oh, Yoonsik [email protected] Kang, Suhyuk [email protected] 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !20
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Send Anywhere - The easiest way to send files across devices

by suhyuk-kang

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Description

Making file sharing easier than ever before!
The easiest way to send files across devices.
Send Anywhere available on
- Google Play Store: http://market.android.com/details?id=com.estmob.android.sendanywhere
- iOS App Store: https://itunes.apple.com/app/id596642855
- Chrome Web Store: https://chrome.google.com/webstore/detail/send-anywhere-file-transf/hihbikoooaenkpdooehgemieligjejcb
- Web Site: https://send-anywhere.com
Download Send Anywhere - The easiest way to send files across devices

Transcript

  • The easiest way to send files across devices ! Jan 2014 !1
  • Company Overview estmob, Inc.! • Founder, CEO: Oh, Yoonsik! • Founded: 7/25/2012! • Team size: 4 members! • Service! • Send Anywhere (Android, iOS, Web)! • Dynamic Keyboard (Android)! • Awards: Korea Mobile App Award 2013 “Top apps in May”! • Office: 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !2
  • Team Oh, Yoonsik Founder & CEO Lee, Kyeongho Software Engineer! Android / iOS Park, Haeil Software Engineer! Server / Web Kang, Suhyuk Business Development 15 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online, altools, KHT iDisk 8 years IT development experience
 at Digital Knowledge / Kodicom 9 years IT service experience
 at ESTsoft, Inc. zum.com, Cabal Online 9 years at LG Display, kozaza Strategy & Business Developments !3
  • File Sharing Trends Top
  •   concerns
  •   with
  •   cloud Rising
  •   alternatives • Security
  •   of
  •   a
  •   service
  •    • Private
  •   Cloud
  •   /
  •   No
  •   Cloud
  •    • Storage
  •   limitations
  •    • Unlimited
  •   Cloud
  •    • Low
  •   syncing
  •   speed • Local
  •   Cloud
  •   /
  •   P2P 🔗 BitTorrent doubles Sync userbase to 2 million in a month, says it’s growing twice as fast as Dropbox did !4
  • File Sending options General Self-to-Self Self-to-Others • Cloud
  •   service
  •    • Messenger,
  •   SMS
  •    • email
  •    • email
  •    • USB
  •   or
  •   Cable
  •    • Cloud
  •   service
  •    • file
  •   hosting
  •   service
  •   url • File
  •   hosting
  •   service
  •   url • • Waiting
  •   for
  •   upload
  •   completion
  •    • Tricky
  •   settings
  •   for
  •   sharing
  •   permission
  •    • !5 Reduced
  •   image
  •   quality
  •   (messenger)
  •    • Bad
  •   experiences
  •    happens File
  •   type
  •   /
  •   size
  •   limitations
  •    Security,
  •   Speed,
  •   Sync
  •   missing
  •   files,
  •   etc..
  • Target
  •   Users Inexperienced
  •   or
  •   Over-experienced ✓ Hesitating users Cloud Users • It’s
  •   too
  •   hard!
  •    ✓ Weary users • I
  •   hate
  •   all
  •   the
  •   limitations!
  •    • Cumbersome
  •   login
  •    • Storage
  •   size
  •    • What
  •   is
  •   Sync?
  •    • Speed
  •    • Tricky
  •   setting • Security !6
  • Market
  •   Size Global
  •   internet
  •   users Dropbox
  •   users 2.5b 200m Clouds
  •   are
  •   expanding,
  •    Still
  •   only
  •   10%
  •   of
  •   people
  •   are
  •   in
  •   the
  •   use
  •   of
  •   it. Source: US Census Bureau, InternetWorldStats, CNNIC, Cisco, dropbox press release, correct as at Jan 2014 !7
  • Unique
  •   Value
  •   Proposition The
  •   easiest
  •   way
  •   to
  •   send
  •   files
  •   across
  •   devices
  •    ! • Simple
  •   -
  •   no
  •   Login,
  •   no
  •   Sync,
  •   no
  •   Permissions
  •    • Fast
  •   -
  •   Optimized
  •   transferring
  •   path
  •    • Secure
  •   -
  •   no
  •   Going
  •   through
  •   servers
  •    • Limitless
  •   -
  •   Size/Number
  •   of
  •   files
  •   unlimited
 
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   Free
  •   of
  •   network
  •   or
  •   distance
  •   conditions
  •    !8
  • Easy,
  •   Fast Cross
  •   platform , Cross
  •   Network File
  •   Transfer
  •   Service LTE 3G Local area, Long distance Receive Send One time “KEY” Paring with 6-digit numbers (ex. 468756) !9
  • How
  •   it
  •   works Send Send
  •   
  •   
  •   
  •   
  •   
  •   
  •   
  •   ▶
  •   
  •    Select
  •   file
  •   type
  •   
  •   ▶ Select
  •   Files
  •   
  •   
  •   
  •   ▶
  •   
  •    Get
  •   6-digit
  •   one
  •   time
  •   “KEY” Receive PC
  •   Web
  •    ▶
  •   send-anywhere.com Receive
  •   
  •   
  •   
  •   
  •   ▶
  •   
  •   
  •   
  •   input
  •   6-digit
  •   “KEY” !10 ▶
  •   Completion
  • Why
  •   so
  •   FAST? Offering the fastest possible transfer path Thru
  •   Optimal
  •    server
  •   nodes
  •    -
  •   Fastest
  •   Path Direct
  •   P2P
 if
  •   possible !11 CCL:
  •   World
  •   by
  •   Janique
  •   Le
  •   Bail
  •   from
  •   The
  •   Noun
  •   Project
  • Comparison X
  •    Messengers Sending
  •   original
  •   images
  •    ✓
  •    X Sending
  •   10+
  •   images
  •   at
  •   once ✓ X
  •    email ✓
  •    X Secure
  •   &
  •   Fast ✓ X
  •    Clouds No
  •   login
  •   accounts
  •    No
  •   email
  •   address
  •    ✓
  •    X Sending
  •   large
  •   files ✓ !12
  • Contenders mobile⬌mobile mobile⬌PC ⃝ Send Anywhere PC⬌PC ⃝ bump ⃝ AirDrop ⃝ ⃝ x Hoccer ⃝ Airlike ⃝ x Beam Cross-Platform ⃝ Distance ⃝ ⃝ ⃝ ⃝ Remarks Free from Device, Platform, Network x Acquired by Google, Service Closing (Jan2014) x x Across Apple devices - WiFi, bluetooth x x x Across Android devices - NFC x x ◌ x Germany, Gesture UI ⃝ x x x x Rusia, iPhone Gesture UI ProxToMe ⃝ x x x x Italy Phrizebe ⃝ x x x x Superbeam ⃝ x x x x ⃝ WiFi Ge.tt x x ⃝ x ⃝ Instant URL, acquired by e-conomic international Minbox x x ⃝ x ⃝ Instant URL, Mac feem ⃝ Chirp ⃝ ES File Exploroer ⃝ ⃝ ⃝ ⃝ x Cameroon x x ⃝ ◌ x UK, Sound pairing x x x China !13
  • Differentiation Cross-Platform Cross-Network Create Cloud
  •   Storage
  •    Sales Reduce Easy
  •    UX Raise Eliminate Gesture
  •   UI !14 Self-to-Others Self-to-Self
  • Future
  •   Direction To
  •   Be As
  •   Is Send
  •   across
  •   Devices
  •    (Self-to-Others) ✓ my
  •   devices
  •    Sync
  •    (Self-to-Self,
  •   Local
  •   Cloud) Send
  •   across
  •   Devices
  •    (Self-to-Others) !15 +
  •   External
  •   service
  •   integration
  •    +
  •   File
  •   download
  •   Tracking
  •    +
  •   etc
  • Release
  •   History • Android
  •   App
  •   &
  •   Web
  •   Service
  •   -
  •   2012.10
  •    • iOS
  •   App
  •   -
  •   2013.
  •   2
  •    • Altoolbar
  •   &
  •   Swing
  •   Browser
  •   -
  •   2013.
  •   6
  •    web • Chrome
  •   App
  •   -
  •   2013.
  •   8 !16
  • Usage (As
  •   of
  •   Dec.
  •   2013) 250k 100k 180k Cumulative
  •   Download Monthly
  •   Active
  •   Users Monthly
  •   File
  •   Transfer • • Android
  •   200k
  •    iOS
  •   50k • • • Android
  •   58k
  •    iOS
  •   18k
  •    WEB
  •   24k !17 • • Send
  •   150k
  •    Receive
  •   180k ※
  •   Excludes
  •   Altoolbar
  •   &
  •   Swing
  •   Browser
  •   usage
  • Milestones [Monetization] 2016~ GROWTH
  •   
  •   
  •    • • 2015 2014 2013 BM Optimization MAU 5M Transition
  •   to
  •   Growth Product
  •   /
  •   Market
  •   Fit Problem
  •   /
  •   Solution
  •   Fit [Building the Growth Engine]! • User Retention 40%↑ • MAU 1M [Proving the Idea] • MAU 100k !18
  • Making file sharing easier than ever before. !19
  • Thank
  •   You! Contact Info. Oh, Yoonsik [email protected] Kang, Suhyuk [email protected] 36 Teheran-ro 2-gil (Rm304), Gangnam-gu, Seoul, South Korea !20
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