Fashion store : damas

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    31-Oct-2014

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  • 1. Fashion Store DAMAS1413, Main Street ManayunkCarmen NgChelsea Chow

2. DAMAS Store Concept Ladies WearNight Wear Causal WearSuit/ Office Wear 3. DAMAS Store Concept One-stop Shopping Experience Accessories: Necklace Earrings Rings Belt 4. DAMAS Store Concept Basic Skin Care Products Cosmetics 5. DAMAS Target Market Demographics: Female at the age of 18-30 Occupation: Students, Office Lady Mid to high income All Ethnicities welcomed! 6. DAMAS Target Market psychographics BeautyValue ConvenienceEasy -Mix and Match -Color -Fast 7. Store Name - DAMAS Spanish word: ladies Elegant Creative Passionate Energetic 8. Store Logo Be simple and chic Can be either classic or smart A smart image is preferred since we havedifferent lines of clothing 9. Floor plan, look and feel 10. Floor plan, look and feel 11. Special Event Opening Event for the Store (opened on 7th July) Mix and match competition No. of participants : 50 Promotion and application period : 1st June 16th June Participants will be asked to get their own outfit from the store on the opening day, and do the catwalk show afterwards All of them can get what they have chosen Top 10 participants : permanent 30% off discount card 12. Promotional Plan : Advertisement 1 You, Fasionista Insists the Simple and chic style of DAMAS You approach invite potential consumers to designtheir own style 13. Promotional Plan : Advertisement 2 DAMAS in simple statement Bring out our major attitude Keeping the advertisementsimple and chic brand image 14. Promotional Plan Advertisements magazinesStarted from 2 weeks before the grand opening Social media : Fan Page opened onFacebookStarts from a month before opening 15. Social Media Strategy Establish a Fan Page on FacebookUpdate our new products / special events / discounts Twitter accountFAQ section for fans 16. Basic promotional budget Magazine Ad : $1,000 USD Opening Event :Products for 50 participants : $20,000 USDFood and beverages : $500 USD

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