Охота на Каннского льва

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    12-Jul-2015

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<p>BBDO Moscow 2008-2011 2011.</p> <p> 2013 7 .</p> <p> .</p> <p> .</p> <p> . , - . </p> <p> .</p> <p> , , . . - . ..Human storytelling</p> <p>Emotional punch</p> <p>The importance of Me</p> <p>Product &amp; Service innovation</p> <p>Environment inspired</p> <p>Immersive experience</p> <p>Willd card</p> <p>Techology</p> <p>Social responsibility</p> <p>Multi-screening</p> <p>Long-form videos</p> <p>Blockbusters</p> <p> .Human storytelling</p> <p>Emotional punch</p> <p>The importance of Me</p> <p>Product &amp; Service innovation</p> <p>Environment inspired</p> <p>Immersive experience</p> <p>Willd card</p> <p>Techology</p> <p>Social responsibility</p> <p>Multi-screening</p> <p>Long-form videos</p> <p>Blockbusters</p> <p> .Techology . - , , . , , .</p> <p>Techology + emotion = Big Emotion &amp; Old to New - . .</p> <p> , , . .</p> <p>Social responsibility </p> <p> . , .</p> <p> - . . </p> <p> . .</p> <p>Social responsibility + techology = Big Emotion &amp; Old to New , .</p> <p> Cannes Lion .</p> <p>Importance of Me</p> <p>2015?</p> <p> . ..Fun-Fun-Fun.</p> <p>1+1=?1+1=3 . - . , -, , , , . .</p> <p> - .(street art) + (social responsibility) + (prank) + (social media) + (effectiveness) = (street art) + (social responsibility) + (prank) + (social media) + (effectiveness) = .</p> <p> , , . youtube, , . , , .</p> <p> .</p> <p> , , .</p> <p> .</p> <p> . </p> <p> . .. .</p> <p> , - .</p> <p> .( )</p> <p> .</p> <p> .</p> <p> !</p> <p>-: . 20 - . . - .</p> <p> : . .</p> <p> - . .</p> <p> .</p>

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