Давыдов Экономика Рунета 6.03.2014

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"News literacy ", , , 6.03.2014

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  • 1. 2012-2013: .., - News literacy . , , 6.03.2014

2. : , , , , . . I. . , , . II. , , ( ), , ( ). III. , . , / . ( ), , ..2 3. - (2000-2014) (2012) 2012-2013 (2013) () The Boston Consulting Group . ( 2011 .). 3 4. 2011-2012: () Google, Mail.ru Group, Ozon.ru Fast Lane Ventures. () The Boston Consulting Group. : 1. . - + 2012 18 20 2012 . 3040 . 53 47 . 2. . . : . ; . ; . . , . 134 , 70 1 11 , 64 2. 21 17 2012 . 4 5. 2011-2012: 1. 2. 3. 4. 5.5 11 -. . , -. -. - . 6. 2011-2012: / 2011 . (. .) 2010 . (%) 2012 . (%)1SaaS1,89+46+462SMM2,98+43+403-9,83+31+2740,80+53+595 : 8,24+26+276 : 309,40+30+277 24,24+53+398 15,83+41+339 : 166,70+34+3210 8,56+18+1911 5,32+25+216 7. 2012-2013: : : 9 - ( 2013 .), 24 (292 , - 2013 .)4 14 : 7 - 8. 2012-2013 : , , . : , , . , , , , , , , - , Google, OZON.ru, Mail.ru Group, , Microsoft, Fast Lane Ventures, . : Runet-ID.com 8 9. 20122013 (2012) 563 . . (+ = 268,7 . .) 2011 . 39% ( 9% ). 2013 . 26%. % (2012) 1,3% % (2012) 6,9% (4,3 . .) , - ( ), 1,1 . . 9 10. 2012 ., . . 2011 ., % 2013 ., % 1 / Display19,22116237,5555283 / Performance 10,24201941,74118725 -4,67573212,272523610 11. 2012 ., . . 2011 ., % 2013 ., % 7 89 (, , ) Online travel10 284,9628225,073228153,204329268,76128 112,18181312SaaS3,227053134,3826182124 14 1128,58 12. " " 2013-18 . ( .. , )5 4 3 -2 1 "" 0 0123456-1 -2 -3-4 -51278910 13. " " 2013-18 . 5 4 3 2 1 0 01234567 -1 -2 -3 -4 -513 8910 14. 2018 . 30%, , , . . 10%. : 53% : 47%14 15. " " 2013-18 . 5 4 3 2 Big Data1 0 01234567-1 -2 -3 -4 -5158910 16. " " 2013-18 . 5 4 3 2 1 0 012345678-1 -2 -3 -4 -516910 17. 2018 . 20 %. 2018 90 %; . . - 10. : 71% : 29% 17 18. "" 2013-18 . 5 4 3 2 1 0 01 2-1 -2 -3 -4 -5 - 183456 78910 19. "" 2013-18 . 5 4 3 2 1 0 01234567 -1 -2 -3 -4 -5198910 20. 2018 . . 50%. , . 20%. : 48% : 52% 20 21. "" 2013-18 . 5 4SmartTV 3 2 1 Windows 8 0 01 - 2 ( F2P) 3 456 -1-2 -3 -4 -521 7 8 910 22. "" 2013-18 . 5 4 3 2 1 0 01-123456 -2 -3 -4 -522 78910 23. 2018 . 20% . 10% . : 56% : 44%23 24. - 20 2018 24 25. ! sdavydov@hse.ru25