Вячеслав Богдан, iConText, "KPI: что отслеживать? Взгляд снаружи и изнутри"

  • Published on
    27-Jul-2015

  • View
    41

  • Download
    1

Embed Size (px)

Transcript

<p> 1. iConText Group 2014 KPI: ? New Business Director 2. iConText Group 2014 3. iConText Group 2014 ! 4. iConText Group 2014 / 5. iConText Group 2014 KPI 6. iConText Group 2014 CRM 1. 2. 3. 4. 7. iConText Group 2014 8. iConText Group 2014 - , KPI - CPO ROI/ROA 9. iConText Group 2014 KPI CPL (Cost-per-Lead) KPI / / KPI PERFORMANCE KPI 10. iConText Group 2014 KPI PERFORMANCE MARKETING MOBILE MediaMath Retargeter DoubleClick Adobe Analytics + Omniture IBM Coremetrics Google.Analytics . WebTrends OpenStat AWStats - RTBADS Adobe AdLens Marin Software BUY&amp;OPTIMIZE SEM- Advse SpyWords SEMrush iSpionage Search Monitor SpyFu SimilarWeb Website Review SocialBakers Complete Digital Marketing Solutions Alexa WordStat Yandex Google Trends Google Keyword Planner Monitor Backlinks Adobe Experience Manager Santafox CMS UlterSuite Flurry Mixpanel Citrix Localytics Apsalar DoubleClick AppInTop MediaMath MOBILE ConsumerBarometer Simply Measured RM OFFLINE Call Tracking ReachLocal Comagic 11. iConText Group 2014 KPI 12. iConText Group 2014 13. iConText Group 2014 CPO KWs : ADOBE ADLENSChallenge &gt; 120 . &gt; 500 . &gt; 5 000 &gt; 10 000 &gt; 60 High-tech / CRM week1 week2 week3 week4 week5 week6 week7 week8 week9 week10 week11 week12 week13 week14 Cost Margin Optimization Launch week1 week2 week3 week4 week5 week6 week7 week8 week9 week10 week11 week12 week13 week14 Orders CPO Optimization Launch 2 1,5 ~2,5 0.00 5.00 week1 week2 week3 week4 week5 week6 week7 week8 week9 week10 week11 week12 week13 week14 CPO Avg Position CPO Optimization Launch 14. iConText Group 2014 ROAS: : CPC 10 . Direct Conversions / 1% Assisted Conversions / 2,5% 15 . 10. 1,00% 2,50% 15. 10. 0,51% 3,90% 3,20. 6. 2,89% 6,00% 32. 0 5 10 15 20 25 30 35 CPC Direct Conversions / Assisted Conversions / % ROI Assisted / Last Click or Direct Conversions - , . , . - 4.96 - 15.31 15. iConText Group 2014 PERFORMANCE MARKETING STRATEGY KPI KPI + 16. New Business Director +7 (499) 929-85-95v.bogdan@icontext.ru www.icontext.ru </p>

Recommended

View more >