Advertise in Mcdonald's in India

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    12-Nov-2014

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Advertise in Mcdonald's in India via www.TheMediaAnt.com. Explore pricing information, inventory and location details for Mcdonald's Advertising in India here.

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  • 1. (+91) 96-86-595443 help@themediaant.com MCDONALD'S ADVERTISING IN INDIA
  • 2. Uniqueness Of McDonald's Advertising Largest QSR (quick service restaurant) in India (~2500 footfalls / day / store) Highest brand recall among upper SEC (SEC A 55% and SEC B 45%) Unbiased in terms of gender (55:45 Male to Female ratio) Most preferred family destination Relaxed and captive audience (Avg. time spent being 20 mins)
  • 3. How McDonald's Advertising Works Video screens are installed in most McDonald's outlets across the country. These screens have a mix of content and ads. In an hour, the content is played for 30 minutes and mixed with ads of about 30 minutes. So, in an hour, you will see an ad repeat 4-6 times. Keeping in mind the average dwell time, usually a customer gets to see a particular brand's ad twice at least.
  • 4. Media Options For McDonald's Advertising Video ads on OOH screens (between 10 and 45 seconds) Image ads on OOH screens Activations Product displays Happy Meal associations Translites Counter panels Standees Poster / Wall mounts Tray mats Inserts Tent cards Drop box branding Danglers Motion posters (revolving digital posters)
  • 5. Reach Of McDonald's Advertising City Outlets NCR 60 Mumbai 38 Bangalore 32 Pune 12 Hyderabad 10 Chennai 6 Ahmedabad 5 Jaipur 3 Kolkata 3 Chandigarh 2
  • 6. Execution Details For McDonald's Advertising The minimum duration for which ad spots need to be reserved is one week. The ads start from Monday and go on till Sunday. The last date to accept creative is Friday, 2 PM. The creative can either be a video between 10-45 seconds or an image you'd like displayed on TV for those many seconds. The video can be in a .avi, .mpeg or .mov format. Video: high resolution dvpal 720 x 576 ; Jpeg; high resolution 1280 x 720. If you want to reserve only a few specific outlets, then the pricing goes up.
  • 7. Quick Tips For McDonald's Advertising No audio can be played in these screens. The screens are muted. The creative should focus on branding. A permanent call-to-action will help improve the performance. The creative can be changed every week (if you plan to run a multiple weeks campaign) at no additional cost (only possible through The Media Ant). Try to keep big bold text on the creative to account for legibility from a distance. Brands can and should measure awareness through their OOH campaign (you can get an IMRB research done free through The Media Ant).
  • 8. (+91) 96-86-595443 help@themediaant.com Advertise Now To know more & obtain pricing details please visit : www.TheMediaAnt.com or call (+91) 96-86-595443 for immediate assistance.