[Amazing soft] TOAST eXchange proposal

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August. 2015

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1. .

2001. 02_() 2001. 03_ ASP AceCounter 1.0 2002. 08_ LogINSIDE 1.0 2003. 08_ AdLive 1.0 2004. 03_HP() eKorea 2007. 01_ GS(Good Software) 2010. 06_ NHN 2011. 03_CPC CPC Master 2014. 04_AceClick 2015. 06_NHN Entertainment 2015. 08_DSP TOAST eXchange

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2. TOAST eXchange TOAST eXchange NHN Entertainment Amazing soft /PC .

- * 15 * / audience

- * 1 * Data , CS - NE Commerce * PAYCO, , KCP, , Bugs * , TOAST( ),

- Big data Know-how * Naver , * TOAST Cloud/analytics * IDC (10 )

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2. TOAST eXchange TOAST eXchange DMP/DSP/ADX .

/

DSP / AD Network

GDN, Criteo, DDN

DSP(AD Center)Tag Manager

Media(Publisher)ADX(Ad exchange) AD Exchange : AD Network DSP : Ad exchange DMP : DSP Tag Manager : AD Network

DMP

/ DMP , Audience / ADX Programmatic buying

2. TOAST eXchange

-

- , ,

-

, , .

3. Why TX : 1) / Data Scientist & Developer TOAST eXchange .

Hadoop DMP

- 10 (NHN) Hadoop TOAST eXchange - DMP , Segment

2. Real-time Data Delivery

- DMP - Targeting & Delivery ( 1 ~ 1 )

3.

- Data Scientist : / , Toast Analytics - /

2)

3. Why TX : 2) DMP Quality .

1)

CoreInterestGeneralInterestLook alikeScore/9896/91/8887/81 80777471/70

- - 20 Core/General/Look alike

.3. Why TX : 2) DMP Quality2) 1) - , 116 - (ex ) / Sub/ target

. , , , , /, killing time . , / , , /, / 1 2 1 2 /// // / // //////// // /// / /// / / ///// / /////P2P//// // / / / //// ///// / //// // / / //// //

tool

ADX 3. Why TX : 3) Media QualityADX PC Mobile . on/off ( )

- , buying- 1 buying - 15 PV 100 PV buying ( )- Off ( TX )

3. Why TX : 3) Media Quality ROAS Max CPC ROAS .

TOAST eXchange

- , or / CPC 500 500500500(AA)(BB)(CC)ROAS400%300%500%400%=- & Quality ROAS 500400350500(AA) PQS 100(BB) PQS 80(CC) PQS 60500%500%500%500%=(25% up)* TX PQS(Publisher Quality Score) , 2nd Price Auction .

DMP

DSP

( 1 )ADX

1 CPC

3. Why TX : TOAST eXchange 1 .One-StopAD Live

4. DSP AD Center , .

/ URL / IP /

/

4. DSP AD Center : TAG Manager

KeywordADAnalyticsTargetingRetargetingAD TAG( ) , 3rd party

TOAST eXchange 9 .

Appendix : TOAST eXchange ( )

* .

- Contact Point adcenter@amazingsoft.com