Best Marketing Advice - 100 Global Experts Share Their Career Wisdom

  • Published on
    23-Aug-2014

  • View
    8.054

  • Download
    3

Embed Size (px)

DESCRIPTION

Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.

Transcript

<ul><li> Photo by gilmorec - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/43891969@N07 Created with Haiku Deck </li> <li> Photo by neilalderney123 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/17559979@N00 Created with Haiku Deck Here is the best marketing advice from 100 global marketing experts answering the question: What is your BEST piece of advice for college graduates looking to get into marketing, PR or social media? </li> <li> Photo by Werner Vermaak - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/19603926@N00 Created with Haiku Deck </li> <li> Start building relationships now. Get on Twitter and follow the people in your dream job and the people working for them. Pay attention to what they're talking about and learn what matters. Eventually meet some of them for a coffee with good, relevant questions. Don't want until right when you need a job to start getting involved in the industry you care about. Megan Berry - Head of Community and Social Product Rebel Mouse Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Button up that personal brand! Developing your professional reputation is critical as you move forward in your career, and theres no better time to start than right NOW! As a marketer, think of yourself as the product or service you wish to sell, and then do the job you were meant to do. Think hard about what sets you apart and then dont be afraid to focus on that. Putting yourself out there in your own unique way will help you stand out and attract the position that ts you best and thats what its all about! Paul Biedermann - re:DESIGN Bragging rights: Managing Partner and Editor-in- Chief of 12 Most, named one of the Top 100 Inuencers in Social Media. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Learn how to write code. Matt Blumberg CEO, ReturnPath Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> I'd tell them to look and do this for a cause they believe in rather than instantly working for a big agency. They'd still learn the skills they crave, but the work they'd be doing would be for something they were passionate about, rather than a different client every few months that they might not care one bit about. C.C. Chapman - Author &amp; Explorer Bragging Rights: Author of Content Rules and Amazing Things Will Happen. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> My best advice is to start a blog and build relationships with relevant people in your industry. You need to build your personal brand and creating great content and networking with the right people will help signicantly. You develop your personal brand over time so there's no better time to start your blog than now. When you want to build relationships with inuential people focus on how you can help them and you'll be very successful. Ian Cleary RazorSocial Bragging rights: Founder of Razorsocial, world- leading resource for information on social media tools. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Start a blog as soon as possible about the industry that you would like to work in. You must also have real passion for the eld. Don't worry about the technical stuff (Wordpress.com is ne) or the audience (you are writing for yourself). If every week you review the latest news and company examples in your targeted industry, and write about them, then when you get an interview, you will no longer sound like a recent college grad, but someone who has been immersed in the industry and has a point of view about it. Jeffrey L. Cohen - Distinguished Lecturer, Ball State University and SocialMediaB2B.com Bragging rights: Co-author of The B2B Social Media Book. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Take an inventory of your skills, talents, core values, and passions and align them with your career goals. Drive your career path by focusing on opportunities that are meaningful and purposeful to you. Get out of your comfort zone and expand your knowledge and skills in different areas of marketing. Focus on acquiring valuable skills, creating value and delivering quality. Read about your industry, network with professionals and learn from their experiences. Last but not least, strive for harmony in your life. Carlos A. Coriano Founder, NovaVision Marketing LLC Bragging rights: Adjunct Professor at the School of Management of the Polytechnic University of Puerto Rico in Orlando, FL. His research and publishing credits include Mintel International Group and eReview of Tourism Research. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Sharpen a skill for each half of your brain: creative and technical. It could be music and math, design and puzzles. Great marketers are "middle-brained." The best are analytical writers. Go broad and deep. Andy Crestodina - Orbit Media Studios, Inc. Bragging rights: Author of Content Chemistry. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Create tactics to talk about during interviews. Find a news event and create awareness for a relevant cause using the event as an example for why the cause is needed (example #bringbackourgirls). Create a hashtag and drive trafc to that cause repeatedly as the story develops, develop your voice. See how many retweets, mentions and people use the hashtag over time. Repeat. Engage in Guerrilla Networking. Signup for a continuing education advertising class. While fullling the assignment requirements and interacting with your classmates (who are usually working professionals as well), gain the respect of the facilitator through the quality of your thinking/contributions in the class. Voil, you now have an advisor/ potential employer who is invested in your progress because they taught you. Douglas Quejuan Davis Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Start building relationships with professionals in the career elds you want to work in. You can meet professionals in these industries by spending time engaging in relevant LinkedIn groups or by attending industry conferences. The more relationships you build, the more opportunity youll have. Mike Delgado - Experian Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Because you are going into marketing, it is imperative you demonstrate your ability to not only use the social networks to connect with friends, but to the organizations where you think you might like to work. Find the people who work there and follow them, start conversations with them, ask them questions, and learn what you can about the culture. This will show your ability to start new relationships via the social networks and will give you a leg up from the competition who still sends cover letters and resumes (and it happens all the time). If youre a real go-getter, also keep a blog. It can be a personal blog or it can be something you use for your schoolwork. Demonstrate your ability to create content, build community through the comments, and encourage people to share it. Gini Dietrich - Arment Dietrich and Spin Sucks Bragging rights: Spin Sucks, the book, is here! Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> We interview a lot of candidates in these areas, and in short, we seek out the people who are gonzo; and by that I mean more Hunter S. Thompson than the Muppet! I mean someone who eats, drinks, and sleeps the stuff; that is not only an active participant, themselves, but is also reading everything they can nd. Theyre not waiting to be taught, but are reaching into the world and taking the knowledge they need. Ric Dragon DragonSearch Bragging rights: Author of Social Marketology Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Learn how to write well. Whether you want to get into social media or marketing analytics, you need to be able to write down your ideas with clarity, and concisely. Good writing makes your social media presence look more professional. It makes your CV more polished. A good writer stands out in the job market. Henneke Duistermaat - Enchanting Marketing Bragging rights: Irreverent copywriter and marketer on a mission to stamp out gobbledygook Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> This is because I don't really have any advice specic to the marketing/PR space. The best advice I ever received is two- fold and universally relevant: On any job, be 100% present until you decide not to be. You're happy, you're not happy, you might stay or you might leave... being ambivalent becomes a self-fullling prophecy and generates its own discontent. Be in the game every minute until you decide not to play. No moment of anger or frustration is worth the negative long-term impact it can have on your own marketability. If you feel like ring off a nasty email or saying something really negative - even when you are 100% in the right - say to yourself, "If I still want to do this tomorrow, I will." (a) that gives you permission to still have the feelings, which are often legitimate, and (b) you will hardly ever want to react the same way if you give yourself a 24-hour cooling-off period and you're far more likely to do something more constructive. Stephanie Fierman - Global CMO, MediaCom Worldwide Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Build and present a personal brand that goes beyond digital. Marketing agencies and brand managers appreciate the digital-savviness of Millennials; however, I look for those who understand that technology is just a channel and not full strategy. Write blog posts, record podcasts, publish Google Hangouts, etc. thatshowcase your understanding of the underlying marketing principles that make social marketing and digital campaigns work. Sam Fiorella - Sensei Marketing Bragging rights: Co-author of Inuence Marketing: How to Create, Manage, and Measure Brand Inuencers Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> You need to show you had experience that aligns with what you think you want to do. A professional persona, a dose of humble modesty (no, you will not be the CEO in 6 months) and a healthy sense of enthusiasm wins every time. Sue Geramian - SVP, Global Brand Communications - MRM//McCann Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Professional networking is critical to getting your "foot in the door" and future success. Go beyond attending industry events and join volunteer committees that allow you to regularly interact with leaders in your desired eld of marketing. Chad Ghastin - The New York Times Bragging rights:SurvivedProfessor Cohen'srigorousnance course at NYU. Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Apply what you've learned in your marketing/PR/Social Marketing education to yourself. Turn yourself into a brand and then market that to potential employers. This will prove to employers that not only do you have the education of how to do something, you have the skills and knowledge to actually apply these tactics successfully. Alan K'necht - Digital Always Media Inc. Bragging rights: Author of The Last Original Idea - A Cynic's View to Internet Marketing Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> Don't treat your rst job as a lifelong commitment. Take a job where the learning curve will be steep, and where there are people around you who are ready, willing, and able to teach you. In other words, treat your rst job like it's a really intense one- or two-year graduate school experience, except you're getting paid to go to school. Then, be a sponge. Keep your eyes and ears open. Be openly curious and ask good questions. Work like crazy, and don't worry about how little you're being paid -- this is "graduate school," after all. Be willing to "swing and miss" a few times. And then, gure out what you REALLY want to do with the rest of your life. Michael Kolowich KnowledgeVision Bragging rights: Former Emmy-winning TV News Producer/Reporter (my rst job out of college) Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> To break into marketing/pr/social media I think someone should be able to demonstrate the needed skills, including the ability to curate from vast sources of content, nd/unravel unique perspectives, express themselves/their beliefs via written and visual content, have a sense of what makes things good vs. bad in term of product design and capabilities, and understand how consumers think and what it takes to persuade them. I would like to know what they read and how they learn new things and how they resolve differing opinions since there is so many in our world. Leslie Laredo, President -Laredo Group Bragging rights: Still in business after 18 years and have trained over 70,000 media professionals! Source: 2014 Heidi Cohens Actionable Marketing Guide http://HeidiCohen.com </li> <li> My recommendation is that you combine internships (paid because most internships should be paid) with working to help market nonprots you care about. My understanding is that nonprots can accept marketing help on a volunteer bas...</li></ul>