Building a Content Strategy for Legal Marketers

  • Published on
    12-Apr-2017

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This webinar is sponsored by: Building a Content Strategy for Legal Marketers Jessica Sharp is Principal of Maven CommunicaThis webinar is sponsored by: Building a Content Strategy for Legal Marketers Presenter: Jessica Sharp, Maven CommunicaThis webinar is sponsored by: AGENDA 1. Content MarkeThis webinar is sponsored by: Content Marketing Landscape Customers who start their purchase with a search engine 90% 50% General counsel who frequently use lawyer blog to learn quickly about legal topics before calling outside counsel This webinar is sponsored by: PUSH v. PULL #LegalMarkeThis webinar is sponsored by: PUSH v. PULL #LegalMarkeThis webinar is sponsored by: Content Marketing Landscape #LegalMarkeThis webinar is sponsored by: Set Goals & Objectives #LegalMarkeThis webinar is sponsored by: Objectives Drive Strategy #LegalMarkeThis webinar is sponsored by: Determine Material #LegalMarkeThis webinar is sponsored by: Case Study #LegalMarkeThis webinar is sponsored by: Case Study #LegalMarkeThis webinar is sponsored by: 5 Tips to Generate Content #LegalMarkeThis webinar is sponsored by: Measurement #LegalMarkeThis webinar is sponsored by: 5 Takeaways #LegalMarke