Digital-маркетинг для банков. Курс на инновации

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  • Digital- .

    nimax.ru

  • , :

  • digital-

  • .

    /:

  • binbank.ru

    http://binbank.ruhttp://binbank.ru

  • vtb24.ru

    https://www.vtb24.ru/personal/Pages/default.aspxhttps://www.vtb24.ru/personal/Pages/default.aspx

  • www.rshb.ru

    http://www.rshb.ru/http://www.rshb.ru/

  • sovcombank.ru

    https://sovcombank.ru/https://sovcombank.ru/

  • :

  • vtb24.ru

    https://www.vtb24.ru/personal/Pages/default.aspxhttps://www.vtb24.ru/personal/Pages/default.aspx

  • tinkoff.ru

    https://www.tinkoff.ru/loans/mortgage/https://www.tinkoff.ru/loans/mortgage/

  • www.sviaz-bank.ru

    http://www.sviaz-bank.ruhttp://www.sviaz-bank.ru

  • www.psbank.ru

    http://www.psbank.ruhttp://www.psbank.ru

  • www.abr.ru

    http://www.abr.ruhttp://www.abr.ru

  • :

  • www.vbank.ru

    http://www.vbank.ruhttp://www.vbank.ru

  • www.vtb.ru

    http://www.vtb.ruhttp://www.vtb.ru

  • www.uniastrum.ru

    http://www.uniastrum.ruhttp://www.uniastrum.ru

  • www.psbank.ru

    http://www.psbank.ruhttp://www.psbank.ru

  • :

  • www.citibank.ru

    https://www.citibank.ru/russia/insurance/rus/insur.htmhttps://www.citibank.ru/russia/insurance/rus/insur.htm

  • unicreditbank.ru

    https://www.unicreditbank.ru/ru/personal.html#homehttps://www.unicreditbank.ru/ru/personal.html#home

  • sberbank.ru

    http://www.sberbank.ru/ru/person/bank_inshure/insuranceprogram/familyhttp://www.sberbank.ru/ru/person/bank_inshure/insuranceprogram/family

  • :

  • , - digital-?

  • ?

  • ?

  • 810777

    :)

  • CRM?

  • . (, ..)

  • -?

  • ,

  • , *!

    *, ,

  • .

    :

  • rocketbank.ru/love-hate

    https://rocketbank.ru/love-hatehttps://rocketbank.ru/love-hate

  • :

  • journal.tinkoff.ru

    http://journal.tinkoff.ruhttp://journal.tinkoff.ru

  • Promotion/ Price.

  • Product? ,

  • ( ). .

  • , . .

  • ,

  • digital-

    , : , 2016

    http://json.tv/ict_news_read/german_gref-sberbank_rossii-vstrecha_liderov-20160421024643http://json.tv/ict_news_read/german_gref-sberbank_rossii-vstrecha_liderov-20160421024643http://json.tv/ict_news_read/german_gref-sberbank_rossii-vstrecha_liderov-20160421024643http://json.tv/ict_news_read/german_gref-sberbank_rossii-vstrecha_liderov-20160421024643

  • Simple ( next level,

    ) Stripe ( 1 ) ApplePay (12 ), AndroidPay,

    SamsumgPay ( + + ..)

    https://www.simple.com/https://stripe.com/https://stripe.com/http://www.apple.com/apple-pay/https://www.android.com/pay/http://www.samsung.com/us/samsung-pay/

  • WeChat ( , $10

    ) Square ( POS-

    , ApplePay Bitcoin + , , .. )

    TransferWise ( p2p, .. )

    http://www.thedrum.com/news/2016/02/09/wechat-had-more-mobile-transactions-over-just-chinese-new-year-paypal-had-duringhttps://squareup.com/https://transferwise.com/https://transferwise.com/

  • Simple, Atom Bank mobile-

    Digit (SMS- )

    https://www.atombank.co.uk/https://digit.co/http://www.theverge.com/2015/2/19/8064431/digit-is-the-automated-savings-plan-we-ve-been-waiting-forhttps://digit.co/http://www.theverge.com/2015/2/19/8064431/digit-is-the-automated-savings-plan-we-ve-been-waiting-forhttp://www.theverge.com/2015/2/19/8064431/digit-is-the-automated-savings-plan-we-ve-been-waiting-for

  • Lending Club (p2p- $40,

    , $15 ) Prosper (p2p-, $6 )

    https://www.lendingclub.com/https://www.prosper.com/https://www.prosper.com/

  • Lending Club (

    ~9% USD) Prosper (~6.8%)

    Wealthfront ($1.6 , big data), $200 $1

    https://www.wealthfront.com/

  • ,

  • : Security ( Pay- ),

    touch ID

  • , . dumb pipes Are banks destined to become the next dumb pipes?

    http://techcrunch.com/2015/10/26/are-banks-destined-to-become-the-next-dumb-pipes/http://techcrunch.com/2015/10/26/are-banks-destined-to-become-the-next-dumb-pipes/

  • , ,

  • ?

  • Lean Startup

    MVP (-) , (pivot) Build-Mesure-Learn

    : ( ),

    --

    http://www.ozon.ru/context/detail/id/18322266/http://www.ozon.ru/context/detail/id/18322266/http://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898http://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

  • http://book.nimax.ru/project-management-methods/

  • Lean Startup

    http://book.nimax.ru/project-management-methods/http://book.nimax.ru/project-management-methods/http://book.nimax.ru/project-management-methods/

  • ?

  • , :

    =

  • ,

  • ?

  • -

  • UX/UI ,

  • MVP + email,

    ,

    ,

    1 , Store

  • ,

    A/B (

    ) ,

    ( )

  • (95% - Google Analytics)

    email + ,

  • -

  • ,

  • Capital One Labs : ,

    UX, : 2010 : ~250

    https://www.capitalonelabs.com/https://www.capitalonelabs.com/

  • Visa Lab : ,

    -, ..

    : 2014 : ~30

    https://usa.visa.com/visa-everywhere/innovation-centers/san-francisco/the-inside-edge.htmlhttps://usa.visa.com/visa-everywhere/innovation-centers/san-francisco/the-inside-edge.html

  • Citi Ventures : - ,

    ,

    : 2010

    http://www.citi.com/ventures/http://www.citi.com/ventures/

  • BNY Mellon Innovation Center :

    , ,

    : 2014

    https://www.bnymellon.com/us/en/careers/innovation-center/https://www.bnymellon.com/us/en/careers/innovation-center/http://www.slideshare.net/cyrildorsaz/banking-innovation-in-silicon-valley

  • :

    ,

    : 2013

    https://habrahabr.ru/special/alfabank/labhunt/https://habrahabr.ru/special/alfabank/labhunt/http://arb.ru/b2b/trends/ustroystvo_innovatsionnykh_laboratoriy_bankov-9923049/

  • MegaLabs. Senta

    : +

    nimax.ru/portfolio/work/senta

    http://www.megalabs.ru/ru/http://www.megalabs.ru/ru/http://www.nimax.ru/portfolio/work/senta

  • Yota Devices. Yota Hab

    : : UX/UI

    nimax.ru/portfolio/work/yotahub

    https://yotaphone.com/ru-ru/about/https://yotaphone.com/ru-ru/about/http://www.nimax.ru/portfolio/work/yotahub

  • Home Credit. NDA

  • .

    , .

  • MVP , , .

  • , Lean , , digital-

    !

  • Nimax.Media

    in@nimax.ru