Email-маркетинг в E-commerce: вчера, сегодня и завтра

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    26-Jul-2015

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1. Email- Ecommerce , , , Retail Rocket 2. Retail Rocket? + + real-time email + - + 90 + 70 + 360 + 6GB ! : 3. email- + 1-2 + + + 4. email- + 1-2 + + + email- ! 5. email- + - (, , ..) 6. email- + - (, , ..) MailChimp 7. email- + - (, , ..) - RFM 8. email- + - (, , ..) - RFM 9. email- + - (, , ..) - RFM 10. email- + - (, , ..) - RFM Strategic Database Marketing 11. email- + - (, , ..) - RFM 12. email- + - (, , ..) - RFM + / 13. email- + - (, , ..) - RFM + / + - KPI: , , , , , , bounce/ 14. email- + - (, , ..) - RFM + / + - KPI: , , , , , , bounce/ + - 15. email- 16. email- + - (, , ..) - RFM + / + - KPI: , , , , , , bounce/ + - - - 17. email- 18. email- + - (, , ..) - RFM + / + - KPI: , , , , , , bounce/ + - - - ! 19. email- + - Exit intent - / 20. email -: Flocktory : : : Welcome Lead. , - (, .) popup ? : 1. 2. , 3. , . email- 21. email- + - Exit intent - / + - - 22. Retail Rocket! + retailrocket.myinsales.ru + , email + - email! 23. email- , . : bit.ly/email-trigger 24. Email- ~30 : 25. Email- ~30 : 26. Email- ~30 : 27. Cross-sell : 28. Cross-sell : 29. Cross-sell : 30. Retail Rocket - 31. email- + - Exit intent - / + - - - 32. http://pdfpiw.uspto.gov/.piw?PageNum=0&docid=08615473 33. 1 32 4 5 6 7 8 1. 2. 3. , , 34. 1 32 4 5 6 7 8 1. 2. 3. , , 35. 1 3 2 4 5 6 7 8 t1 t2 t3 t4 t5 + + - 36. 18 29 24 28 37. email- + - Exit intent - / + - - - 38. email- + - Exit intent - / + - - - : http://bit.ly/trigger-email-case 39. email- + - Exit intent - / + - - - + - : http://bit.ly/trigger-email-case 40. email Enter.ru + + Open Rate 66,4% + CTR 29,5% + Conversion Rate 4,89% : 41. email- + - Exit intent - / + - - - + - - RFM 42. email- ! Welcome, , : , , . , , , . , 43. email- + - Exit intent - / + - - - + - - RFM ! 44. email- + - - 45. : Enter.ru Tchibo Open rate Revenue per email Tchibo 10% +40% +50% +150% 5% +100% +100% +1300% : 46. email- + - - - 47. : 48. email- + - - - + 49. email- 50. - : EmailGuide Retail Rocket 30 2015 ( - !) http://retailrocket.ru nh@retailrocket.ru

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