How to get 16 leads from your accounting website every month

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<ul><li><p>Guided Tour: Guided Tour: </p><p>How to get 16 leads from your website every month </p><p>Host: Matt Wilkinson, CEO BizInk </p><p>Presenter: Kate Jessop, Managed Marketing Solutions </p></li><li><p>Guided Tour: Guided Tour: </p><p>The self-fulfilling prophecy </p><p>Guided Tour: </p><p>All our leads come from referrals </p></li><li><p>Guided Tour: Guided Tour: </p><p>About Kate </p><p>Guided Tour: </p><p>Kate has 15 years marketing experience in accounting and financial services. For the last </p><p>two years, she has worked with Omnis Group, a leading accounting practice in Perth, </p><p>WA. In that time, she achieved these results: </p><p> Increased web trac by over 300% (150 visitors per month to over 500) Took the website to the top of the first page in Google for their key search </p><p>phrases </p><p> Increased website leads from zero to an average of four leads every week Achieved a conversion rate of 60% on website leads with an average monthly </p><p>fee value of $4,000 </p><p> Automated marketing processes so all of this saved the firm time! </p></li><li><p>Guided Tour: Guided Tour: </p><p>The traditional online marketing funnel </p><p>Most eort and resource spent here </p></li><li><p>Guided Tour: Guided Tour: </p><p>My online marketing funnel </p><p>Most eort and resource spent here </p></li><li><p>Guided Tour: Guided Tour: </p><p>Step 1 Focus on Conversion </p><p>Guided Tour: </p><p>1% conversion rate with 300 monthly visitors is better </p><p>than 600 visitors and 0.5% conversion rate. </p></li><li><p>Guided Tour: Guided Tour: </p><p>First impressions count </p></li><li><p>Guided Tour: Guided Tour: </p><p>Contact details everywhere! </p></li><li><p>Guided Tour: Guided Tour: </p><p>Allow users to get in touch their way </p><p>Guided Tour: </p></li><li><p>Guided Tour: Guided Tour: </p><p>Clear point of dierence </p><p>Guided Tour: </p></li><li><p>Guided Tour: Guided Tour: </p><p>Copy that converts </p><p>Guided Tour: </p><p>Website visitors only care about whats in it for me? </p></li><li><p>Guided Tour: Guided Tour: </p><p>The customer journey </p><p>Guided Tour: </p><p>At every stage, oer value: </p><p> Relevant information Links to other parts of the site Calls to action </p></li><li><p>Guided Tour: Guided Tour: </p><p>Calls to action </p><p>Guided Tour: </p></li><li><p>Guided Tour: Guided Tour: </p><p>Step 2 Capture &amp; Engage </p><p>Guided Tour: </p><p>Most website visitors wont get in touch. That doesnt </p><p>mean they arent interested. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Become a source of knowledge </p><p>Great content = longer visits and more engagement </p></li><li><p>Guided Tour: Guided Tour: </p><p>Capture visitors details </p><p>Guided Tour: </p></li><li><p>Guided Tour: Guided Tour: </p><p>Make it relevant </p><p>Guided Tour: </p><p>Page Call to action and Giveaway </p><p>Home page Request a free business healthcheck </p><p>Business Accounting Services FREE ebook understanding the numbers </p><p>Business Advisory FREE ebook Building your business brick by brick </p><p>Business planning page Action plan develop a business plan in 5 simple steps </p><p>Cashow page Action plan improve your cashow </p></li><li><p>Guided Tour: Guided Tour: </p><p>Use social media too </p><p>Guided Tour: </p></li><li><p>Guided Tour: Guided Tour: </p><p>Step 3 Nurturing Leads </p><p>Guided Tour: </p><p>Not every lead is sales ready. Warm them up using </p><p>these tactics. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Keep communicating </p><p>Guided Tour: </p><p>Give away more useful content to keep contacts </p><p>engaged and build trust. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Use email marketing </p><p>Guided Tour: </p><p>Email is the most eective form of online marketing. </p><p>Follow up with targeted, automated email campaigns </p><p>I use MailChimp &amp; Emarketing Solutions </p></li><li><p>Guided Tour: Guided Tour: </p><p>Email newsletter </p><p>Guided Tour: </p><p>Send a regular email about non-compliance topics </p></li><li><p>Guided Tour: Guided Tour: </p><p>Step 4 Attracting web visitors </p><p>Guided Tour: </p><p>With your conversion and engagement sorted, its time to </p><p>turn on the trac tap. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Search engine optimization (SEO) </p><p>Guided Tour: </p><p>SEO getting a good ranking in Google. </p><p>Its not as hard as you think! </p></li><li><p>Guided Tour: Guided Tour: </p><p>Search engine optimization (SEO) </p><p>Guided Tour: </p><p>Find your key phrases (aka keywords) </p><p>Key phrases </p><p>Business Accounting Perth </p><p>Business Advisory Perth </p><p>Tax Accountant Perth </p><p>Business Planning Perth </p><p>Cloud Accounting Perth </p></li><li><p>Guided Tour: Guided Tour: </p><p>Search engine optimization (SEO) </p><p>Guided Tour: </p><p>Then create targeted landing pages for each phrase </p></li><li><p>Guided Tour: Guided Tour: </p><p>Basic SEO is enough </p><p>Guided Tour: </p><p>Make sure your key phrases are in: Page title Headings in the page In the body copy </p><p>This will get you 80% of the benefits. Which might be enough for first place in Google. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Blogging </p><p>Guided Tour: </p><p>Blog at least weekly, twice per week is better </p><p>Choose a theme each month </p></li><li><p>Guided Tour: Guided Tour: </p><p>Social media </p><p>Guided Tour: </p><p>You need your own pages </p><p>But leverage online communities for the real benefits </p></li><li><p>Guided Tour: Guided Tour: </p><p>Social media </p><p>Guided Tour: </p><p>Plan your activity </p></li><li><p>Guided Tour: Guided Tour: </p><p>Social media </p><p>Guided Tour: </p><p>Share content as well </p></li><li><p>Guided Tour: Guided Tour: </p><p>Paid Advertising </p><p>Guided Tour: </p><p>Google AdWords instant trac for a cost </p></li><li><p>Guided Tour: Guided Tour: </p><p>Wrap up </p><p>Guided Tour: </p><p>Step one Improve your website conversion: First impressions count Make it clear what you oer Contact details prominent Give people choice in how they contact you Create a point of dierence Improve your copy whats in it for them? Guide the customer through your site Give each page a single focus </p></li><li><p>Guided Tour: Guided Tour: </p><p>Wrap up </p><p>Guided Tour: </p><p>Step two Capture and engage leads: Become a source of knowledge Give away free resources to capture data Use social media to gather more data </p></li><li><p>Guided Tour: Guided Tour: </p><p>Wrap up </p><p>Guided Tour: </p><p>Step three Nurture your leads: Keep communicating Give away free relevant resources Close with relevant oers Send a monthly newsletter Youre then ready to push more trac to your website. </p></li><li><p>Guided Tour: Guided Tour: </p><p>Wrap up </p><p>Guided Tour: </p><p>Step four Attract more visitors: SEO rank well on Google Blogs Social Media AdWords </p></li><li><p>Guided Tour: Guided Tour: </p><p>Thanks for coming!</p><p>Questions &amp; feedback: Find our more about BizInk: </p></li></ul>