iMod Digital - Case Study - Gary Kirsten Cricket Academy

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World One Powerful Presentation TemplateGARY KIRSTEN CASE STUDY

GARY KIRSTENGARYS CRICKET ACADEMY WAS NOT PERFORMING ONLINEVery few people visiting the website

Key topics were not ranking

Enquiries were not being received

GARY KIRSTEN

Discover everything that is currently wrong with the website and resolve accordingly.Technical Analysis

Perform keyword/topic research, create additional pages and map keywords/topics to pages to create an effective silo structureKeyword/Topic Mapping

Rewrite the content on the website to position in-line with strategy and to position as leader in industryContent Rewrite

WHERE DOES THE WEBSITE RANK?WHEN PEOPLE SEARCHED IN GOOGLE, WHERE DID GARYS WEBSITE APPEAR?Position STARTPosition ENDCape Town Cricket CoachingPage 2Page 1, Position 1Cricket AcademyPage 2Page 1, Position 1Cricket CampsPage 3Page 1, Position 1Cricket CoachingPage 3Page 1, Position 2Cricket Coaching Cape TownPage 2Page 1, Position 1Cricket ToursNo RankPage 1, Position 8High Performance Cricket AcademyPage 1, Position 6Page 1, Position 1High Performance Cricket CampsPage 1, Position 5Page 1, Position 1Professional Cricket CoachingNo RankPage 1, Position 1Private Cricket CoachingNo RankPage 1, Position 1High School Cricket CoachingPage 1, Position 9Page 1, Position 1

WEBSITE SESSIONSPEOPLE COMING TO THE WEBSITE FROM SEARCH ENGINES

WEBSITE ENQUIRIESTHE NUMBER OF PEOPLE WHO ENQUIRED ABOUT THE ACADEMIES OFFERINGS

TRAFFIC SOURCES

34.9%

59.5%

2.8%SEOReferralSocial MediaDirect

2.8%

OVERALLHERES WHAT SEO DID FOR GARYS CRICKET ACADEMY

#1RANKING

300%INCREASE ENQUIRIES

400%INCREASEVISIBILITY

77%SEARCH TRAFFIC

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