My exp2015

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<ol><li> 1. 20 . MBA IBDA, VAVT channov.com </li><li> 2. 2015, , . . vmeste.biz . - 7 c -. - - . . </li><li> 3. impact investing () </li><li> 4. , , . 7-14 . , , , . - , (&gt;1 . ). </li><li> 5. Postro.im: . , DYI. , , , . / 2015 </li><li> 6. Postro.im: . , DYI. , , , . - ( ) </li><li> 7. Postro.im: . , DYI. , , , . 1- 2016. </li><li> 8. StartUp Digital strategy free-flow </li><li> 9. 12500 25000 37500 50000 Sharocar * Taxi 48000 24000 12000 2550600 2 4 4,7 , . . . . , . . . . PR- . . / . , . . , . . . , . . . . . . , , . . , . / . - 24/7. . </li><li> 10. ? - . - . , , -, , . . - - . </li><li> 11. Development-Yug, Rodex Group, Zagorski Paint Factory, "Tikhvin House", Home Center, Grohe, ABB, Jka, Laufen, Robert Bosch GmbH, Yaroslavl Paints, KBE (profine RUS), Isover, Sinteros, Paints Alpa, Alliance Supernova, Klarum, MDK Stroy Kapital, BLANKO RUS, World Instrument, SK "Govorovo" IT IBM, Asteros, Siemens Mobile, BENQ-SIEMENS, Olympus, MTS, Taskom, SVYAZ-INVEST, e-plus, SITRONICS, EPSON, RU-Center, SoftLayn, Telenet, DataLayn, Satel FMCG &amp; "7th continent", "X5 Retail Group, "Nothing In, Kimberly-Clark, Always, Garnier, LOreal, Leroy Merlin, Stockmann, Ritter Sport, Lambi tissue, Green Mark Vodka, Maroussia vodka, Vodka Cranes, Bear Beer, Moskvas, Nemiroff, Miagkoff, Torgovyy Dom Moskvoretskiy, Ultrafish Renaissance Broker, Renaissance Credit Bank, Aviva, Petrokommerz Bank Infiniti U-Service +, Porsche Centre, Volkswagen, KYB, Concord, GAZ Viagra, Meridia, Reduxine, Pampers, Faberlic, Russkaya Kosmetika, Medintorg Turkey, China, Greece, Oman, Cuba, Switzerland, Transaero Airlines, Air France, BMI Airlines Rndell, VITEK, Maxwell, Winx B2B Pony Express, INGESSUND, KSK AUDIT, STB Premium Servis, Torgovyy Dom Soyuz, Hirson Distribyushen Group Valta, Pet Riteyl Federal Energy Grid, WTO Industrial Technologies, Trunk Group of Companies, Machine Tool association DVT, Management holding company "Royal Pipe Plant, Mirnyy atom, NTTS " Modul' , NISSA TSENTRUM, NOU VPO " MU im . S.YU. Vitte , NPK Elliron, Norteks, Otkrytyye Tekhnologii 98, RDS M, KONTSERN " ROSMETAL , Snezhinka, Spets - elektrokomplekt, Khladokombinat 7, Baltiyskaya Promyshlennaya Kompaniya, Saylent 2000, Firma " INTREK , East Coal Company, KonsaltKoalTreyd, Moscow Fuel Company, ALPHA METAL Expocentre, Alpina Publisher, Bukvoyed, Karavan SPb, New Book M boxaway.ru, sharocar.ru, racione.ru, vmeste.biz </li><li> 12. </li><li> 13. : 15-30%. 5,2 . 43%. </li><li> 14. - </li><li> 15. -, , , . . </li><li> 16. Porsche . , , . - . 5 . </li><li> 17. ELIFTRUCK . </li><li> 18. ELIFTRUCK </li><li> 19. KYB-Corporation KYB Corporation . , , , . KYB 1947, 63 : KYB kyb.ru : - 2013 : 1. -. 2. . 3. . 4. . 5. - () . : - , www.kyb.ru. - - KYB . (- 2013 .) , , , KYB 7 - (8 000 ). - KYB KYB . - - - , . - - - . - : - - 1800 . - - 86 , 3 . ( 2013 ). - - KYB - 27,6 ( KYB - 2013 ). - - sales- unit - . </li><li> 20. Concord . C . </li><li> 21. Concord . </li><li> 22. IT </li><li> 23. </li><li> 24. : IT, : 2012 : : , . : , -, , HR </li><li> 25. Jobs: . </li><li> 26. IBM : 2008-2010 : IT, , : -, -, , : IBM , , , -. 14 , -. , : , , CRM. </li><li> 27. SIEMENS MOBILE : , : 2001-2006 : , , - : : , , : , . : , , : Siemens Mobile . </li><li> 28. 12,5% 25% 37,5% 50% A (100$) B (150$)C/M(200-250$) S(450$) M65 - - - : MTV, -. . . SIEMENS MOBILE / BENQ MOBILE </li><li> 29. Microsoft Microsoft . . </li><li> 30. : : 2000 - 2009 : , : , , , , . OLYMPUS </li><li> 31. Olympus : 2002-2008 : : , , , : , , , . : . . : Olympus . , , , , , , </li><li> 32. - . : 2006 -2008 : - , . 8 . - , . </li><li> 33. , , , . : E-Plus / : , , ., , : , , .: Stirlitz , . </li><li> 34. EPSON : , : , , </li><li> 35. </li><li> 36. : , , : , , , , , B2B2C, , PR : : , - , , / , b2b2c: CRM, , , : b2b2c- . </li><li> 37. ,,- </li><li> 38. ,,- </li><li> 39. , , - ., </li><li> 40. . . </li><li> 41. , </li><li> 42. , , , , , , , Orco Molcom - ergotown.ru: 5 , : , , , , . . </li><li> 43. - . .- . . </li><li> 44. Iggesund : , , : , - , , : 2012 : Iggesund : - , Iggesund : - Iggesund : Iggesund. </li><li> 45. GROHE : 1999-2007 : , , : , , -, PR, -, -, -, : , : Grohe : , , : Grohe </li><li> 46. ,,- </li><li> 47. "", , , , , , www.kley-secunda.ru- - : -; , - . </li><li> 48. BRIGHT Light, , , , , , , B2Bbl-svet.ru - , . . </li><li> 49. FMCG </li><li> 50. : . : , , , SEO , , . : OLIVALOE </li><li> 51. Objective: Have first sales of CROCS winter line start before winter sets in. Challenge: Project starts Oct. 30, before theres real winter. Solution: Product exhibit, demo for and test-drives by users at year-round indoor ski &amp; snowboard center. Indoor temperature -5 to -7 Celcius year round. Attraction point for skiers and boarders dynamic, sportsy, open- minded public between 15 and 45 years of age. Jobs: Planning. Event scenario. Promo personnel search, hire and product training. Event production. Administrative and management support. Social media announcements and news reports. CROCS </li><li> 52. Objective: Katrin, tableware tissues generate trial and product use by business audience in St.Petersburg hoteliers, house keepers, hospitality managers. Educate about the product, support sales. Challenge: Hotel owners and top managers an audience which is too busy too often. Hard to get. Solution and jobs: Katrin Party. Free master classes in cooking, servicing and table layout for hospitality professionals. Planning. Scenario. Location casting. Administrative and management support. Personnel. Logistics. METS TISSUE </li><li> 53. </li><li> 54. : 2012 : : , , : : . . : , , , . : , </li><li> 55. . * , : Wal-Mart. . Wallrus . , , . : . . . / . / : : , - , , , , . . * </li><li> 56. - : 2012 : : , , , , -, ( Pinterest, HTML5 / CSS3.0) </li><li> 57. . . -. , . PRENATAL </li><li> 58. 100% GARNIER 1,5 6500 . . , (), , , ! </li><li> 59. : Garnier C, Garnier 63% 87% 18 POS # 3 # 1 *, * : Nielsen Research </li><li> 60. LOREAL : . . : - . . . : 8% - . </li><li> 61. MA Yves Rocher YR 67 20 YR 103 </li><li> 62. "" : : -: Pilotazh ( ) </li><li> 63. : 2011 : : -, : Pilotazh . . - . : - - ! </li><li> 64. /Pilotazh 2011 PILOTAZh Screen Vision 90 . </li><li> 65. : 2011 : , : B2B, -, : Pilotazh </li><li> 66. : 2007 : : -: Pilotazh </li><li> 67. : : -: Pilotazh </li><li> 68. STOCKMANN </li><li> 69. LOOKIE LOU , , - , </li><li> 70. </li><li> 71. Jobs: Media planning. Negotiation. Placement. Regional media: TV, press. 7 major cities of Russia. </li><li> 72. . : 3 . 1,5% 5%. 18% 23%. </li><li> 73. . , , 5% , . , 1,5%. , . Brand Matters. , . , , BM 45% - , . </li><li> 74. . </li><li> 75. Jobs: Media planning. Negotiation. Placement. Media: OH, press, internet. 2,3 . </li><li> 76. </li><li> 77. ABBOTT - MERIDIA : , : - , - , . PR : 25% 1 333 000 50% </li><li> 78. Acuvue Oasis () , </li><li> 79. - </li><li> 80. , , - , , ( ) </li><li> 81. TEVA </li><li> 82. STADA ( ), ( ), ( ), - , , (), ( ) </li><li> 83. Unique Pharmaceutical , , </li><li> 84. Glaxo Wellcome Solpadeine () </li><li> 85. Pfizer , </li><li> 86. HOFFMANN LA ROCHE : , , : - : </li><li> 87. PROCTER &amp; GAMBLE. LOYALTY PROGRAMS : , - : . - . . : - </li><li> 88. </li><li> 89. </li><li> 90. </li><li> 91. Faberlic Jobs: Creative. Design. Video production. Product catalogues. Dealers and sales support. Product design and packaging. Over 20 commercials, promo videos and documentaries created and produced. Packaging for over 5 products developed and designed. </li><li> 92. </li><li> 93. Done On behalf of the countrys Ministry of Tourism: Media planning. Negotiation. Placement. National TV, press, outdoor, internet. SWITZERLAND </li><li> 94. TURKEY Done On behalf of the Ministry of Culture and Tourism: Media planning and placement. National TV, press, outdoor in Russia. Media PR. Media planning and placement in former Soviet republics and in Eastern Europe. </li><li> 95. Done: Media planning. Negotiation. Placement. National TV. </li><li> 96. Done: Media planning. Negotiation. Placement. Regional press, outdoor, indoor. Adaptations of European creative. </li><li> 97. </li><li> 98. VITEK : : - , </li><li> 99. RONDELL VINTAGE -, , , - , , - , , , Golder Electronics, Rondell, /EFFIE </li><li> 100. </li><li> 101. B2B </li><li> 102. . . - , , , . + () , , - , 1920 1930 . - - - , , - -. . , , . , 10- , , , . , . , , , . - , , . 1 ? . , , - -. . . ? , - , . , ! + + + = . , ! ? . . , ! , , , , ! ? . , , . , , ( !) . , , , . , . , , , , , . ? . , , (-). , , , - , , ! 2 , , , , , . . - - , . . - . , , , , . . 10 , . - , , . , . , , - -. , . , , , , . , . , . -, . , . 3 1. . , , . 2. : , , , , , , . , , , , , , , . 3. 10- . : , , . 4. - . , . . , : ? . 5. (IP due diligence) . , . 6. , , IT, , . , . 7. 7 , 24 , . : - - - - - - 8. . : , , . , . . : , , , , , . 4 , product placement, , , , , . 4 , , , . ( , ) . ( 187-), 4 , , . , , , , . , . - , ..., , . , , , , - . . , . , . () , , . 5 , , . - , , 4 , , , , . -. , , , . , , , . FMCG ? ? , , . . , , , , . - - , , , , , , ( 187-), . , . -, , . , , , . . , , , - , . 6 +7 (495) 642-37-27 katkovpartners.ru hello@katkovpartners.ru - - ! , ! . , 5 +7 (495) 642-37-27 katkovpartners.ru hello@katkovpartners.ru </li><li> 103. 115184, . , .13, .1 +7 (495) 645-00-20 - - - , , , , , , . - - , , , , , , . - 10.07.2013 : 115184, . , .13, .1 - , . 115184, . , .13, .1 +7 (495) 645-00-20 115184, . , .13, .1 +7 (495) 645-00-20 - - , , , , , , . - - , , , , , , . - - , , , , , , . - - , , , , , , . 115184, . , .13, .1 - - CROSS-SELLING | | - , . , </li><li> 104. - : : " " . National outdoor. Corporate videos, documentaries, promo films. </li><li> 105. : : B2B, - " " 2011 . Pilotazh. . Pilotazh . " : --" X Russia Power 2012 5 7 2012 </li><li> 106. , , </li><li> 107. </li><li> 108. KPIs NEW </li><li> 109. KPIS. 1-7, 14, 28, 90 365 Daily Active Users . , . Daily New Users . , . . . Average Revenue per User . , (DAU). ARPU , ARPDAU, , , , ARPU . Average Revenue per Paying User . , ARPU , . , , . , . , &gt;3 / . , . K- , . GA CALLTOUCH CallTouch ( ) Google Analytics , , . KPIs </li><li> 110. - GA Call Touch - - 1. Google Analytics , Calltouch. , . 2. /. 3. SEO: , , , . 4. : . , , . 5. utm- + . () CTR (). 6. . - . 7. , . 8. : RTB (vk.com facebook.com) 9. , - , , - , , , . . . 10. - CPA. 11. / , . KPIs </li><li> 111. B2B2C - GA Call Touch - - b2b2c B@B@C KPIs : 400 000 40 000 MDL BZ 4 000 TOP AD 400 TOP400 . B2B . - - . . - . , . , . . </li><li> 112. B2B2C - b2b2c B@B@C KPIs ? </li><li> 113. B2B2C - b2b2c B@B@C KPIs B2B - . B2B . - , . , . B2B - . , , . B2C - ( , ). , . . , : , . ( ). -, . C 2010 , . 2 - , . - - - . , 2 -, . , . B2b2 . </li><li> 114. ? </li><li> 115. . , , . - - . . ? . , . . : ; ; . , . . , . . </li><li> 116. , - google ventures design sprint 1: - , , . 2: - , . 3: - . 4: , . 5: ( , ) . , 24 </li><li> 117. denis@channov.com +7 985 776-2587 channov.com </li></ol>