Niklas Myhr: Trender inom sociala medier och digital marknadsföring

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    23-Jul-2015

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Niklas Myhr, Ph.D. The Social Media Professor | Chapman University @NiklasMyhr | NiklasMyhr.com r du redo fr KNTNT & MiG Frukost, Gteborg, 23 januari 2015 Sociala Medier & Digital Marknadsfring: Trendspaning Vem r jag? Undervisat i digital (social) marknadsfring 15 r Tulane University, American University, Chapman University Ph.D. i Marknadsfring Darden School, University of Virginia Internationell Talare Googles #1: Social Media Professor 4 Uses of Social Media Listen Connect Engage Create Social Media & Digital Marketing Strategies | TSMP.me Effektiv Marknadsfring? @NiklasMyhr | NiklasMyhr.com Strategi Mlgrupp Taktik: 4P @NiklasMyhr | NiklasMyhr.com Brian Halligan,CEO, HubSpotInbound Marketing @NiklasMyhr | NiklasMyhr.com Kunder initierar kontakter Relationer > Transaktioner Sljare KpareAnsoffs Tillvxtsmatris @NiklasMyhr | NiklasMyhr.com @NiklasMyhr | NiklasMyhr.com Har du rtt kunder? Har kunden alltid rtt? @NiklasMyhr | NiklasMyhr.com Inte ens rtt kund har alltid rtt! Rtt kund kan ha rtt Mintzberg on adaptation @NiklasMyhr | NiklasMyhr.com Pivoting / Fail Fast David O. Sacks, Yammer / The PayPal MafiaSocial Media & Digital Marketing Strategies | TSMP.me Plan some more? Social Media & Digital Marketing Strategies | TSMP.me Experiment more! Ideas overrated Test, analyze, reevaluate Social Media & Digital Marketing Strategies | TSMP.me Experiment more! Social Media & Digital Marketing Strategies | TSMP.me How Long is your Tail? NiklasMyhr.comX @NiklasMyhr | NiklasMyhr.com asdf x y Evolution vs. Revolution? 1936 2009 Social Media & Digital Marketing Strategies | TSMP.me Den Gyllene Regeln @NiklasMyhr | NiklasMyhr.com Trust Social Media & Digital Marketing Strategies | TSMP.me Trust Competence trust Goodwill trust Social Media & Digital Marketing Strategies | TSMP.me Hur mnga vnner har du? Dunbars Law: max 150 Social Media & Digital Marketing Strategies | TSMP.me Give and Take or Pay it forward Social Media & Digital Marketing Strategies | TSMP.me Trade-off Between Richness and Reach Information Richness Reach Blown to Bits (Evans & Wurster) Social Media & Digital Marketing Strategies | TSMP.me Face-to-Face Online? Social Media & Digital Marketing Strategies | TSMP.me Sudda Bort Din Sura Min? @NiklasMyhr | NiklasMyhr.com The Freaks Shall Inherit the Earth @NiklasMyhr | NiklasMyhr.com @NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se @NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se Vlj Din Plattform Social Media & Digital Marketing Strategies | TSMP.me Social Media & Digital Marketing Strategies | TSMP.me Hyr du din plattform? @NiklasMyhr | NiklasMyhr.com Eller ger du din plattform? @NiklasMyhr | NiklasMyhr.com @NiklasMyhr | NiklasMyhr.com Mobile Marketing @NiklasMyhr | NiklasMyhr.com Smartphones App marketing Marketing Automation Location Context Permission-based marketing on Steroids Multimedia @NiklasMyhr | NiklasMyhr.com Text Blogg, Medium, Twitter, Facebook Bild Instagram, Pinterest Ljud Podcast! Video YouTube, Facebook, Vimeo, Wistia? Revenge of the journalists Social Media & Digital Marketing Strategies | TSMP.me En komiker till Cisco? Social Media & Digital Marketing Strategies | TSMP.me Rules of B2B Content Marketing (Tim Washer) Social Media & Digital Marketing Strategies | TSMP.me Rules of B2B Content Marketing (Tim Washer) No. 1: "If you don't have an interesting story to tell, show pictures of sharks Social Media & Digital Marketing Strategies | TSMP.me Rules of B2B Content Marketing (Tim Washer) @NiklasMyhr | NiklasMyhr.com No. 1: "If you don't have an interesting story to tell, show pictures of sharks Bilder @NiklasMyhr | NiklasMyhr.com Ekaterina Walter Bygg Ditt Varumrke Audio @NiklasMyhr | NiklasMyhr.com Podcasting Audio @NiklasMyhr | NiklasMyhr.com KNTNT Podden Nsta PewDiePie? Content Marketing Social Media & Digital Marketing Strategies | TSMP.me Content Marketing Social Media & Digital Marketing Strategies | TSMP.me Mark Schaefer Social Media & Digital Marketing Strategies | TSMP.me TSMP.me Marcus Sheridan, River Pools & Spas Social Media & Digital Marketing Strategies | TSMP.me Marcus Sheridan, River Pools & Spas Social Media & Digital Marketing Strategies | TSMP.me Hur Ford bygger relationer Social Media & Digital Marketing Strategies | TSMP.me Hur Ford bygger relationer Social Media & Digital Marketing Strategies | TSMP.me Hur Ford bygger relationer Social Media & Digital Marketing Strategies | TSMP.me Hur Ford bygger relationer Social Media & Digital Marketing Strategies | TSMP.me Viral Marketing @NiklasMyhr | NiklasMyhr.com Contagious by Jonah Berger Social Currency Triggers Emotion Public Practical Value Stories DIGITAL MARKETING = FREEDOM Automate & Outsource Men hur ska jag hinna? Fokusera! @NiklasMyhr | NiklasMyhr.com @NiklasMyhr | NiklasMyhr.com Outsourcing 3 lists of freedom: What do you hate to do? What cant you do? What shouldnt you be doing? (Chris Ducker, Virtual Freedom) Social Media & Digital Marketing Strategies | TSMP.me Vlkomna till Kalifornien! Tack! NiklasMyhr.com