Niklas Myhr: Trender inom sociala medier och digital marknadsföring

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  • Niklas Myhr, Ph.D. The Social Media Professor | Chapman University

    @NiklasMyhr | NiklasMyhr.com

    r du redo fr

    KNTNT & MiG Frukost, Gteborg, 23 januari 2015

    Sociala Medier & Digital Marknadsfring:

    Trendspaning

  • Vem r jag?

    Undervisat i digital (social) marknadsfring 15 r Tulane University, American University, Chapman University

    Ph.D. i Marknadsfring Darden School, University of Virginia

    Internationell Talare

    Googles #1: Social Media Professor

  • 4 Uses of Social Media

    Listen Connect Engage Create

    Social Media & Digital Marketing Strategies | TSMP.me

  • Effektiv Marknadsfring?

    @NiklasMyhr | NiklasMyhr.com

    Strategi Mlgrupp Taktik:

    4P

  • @NiklasMyhr | NiklasMyhr.com

    Brian Halligan,

    CEO, HubSpot

  • Inbound Marketing

    @NiklasMyhr | NiklasMyhr.com

    Kunder initierar kontakter Relationer > Transaktioner

    Sljare

    Kpare

  • Ansoffs Tillvxtsmatris

    @NiklasMyhr | NiklasMyhr.com

  • @NiklasMyhr | NiklasMyhr.com

    Har du rtt kunder?

  • Har kunden alltid rtt?

    @NiklasMyhr | NiklasMyhr.com

    Inte ens rtt kund har alltid rtt! Rtt kund kan ha rtt

  • Mintzberg on adaptation

    @NiklasMyhr | NiklasMyhr.com

  • Pivoting / Fail Fast

    David O. Sacks,

    Yammer / The PayPal Mafia

    Social Media & Digital Marketing Strategies | TSMP.me

  • Plan some more?

    Social Media & Digital Marketing Strategies | TSMP.me

  • Experiment more!

    Ideas overrated Test, analyze, reevaluate

    Social Media & Digital Marketing Strategies | TSMP.me

  • Experiment more!

    Social Media & Digital Marketing Strategies | TSMP.me

  • How Long is your Tail?

    NiklasMyhr.com

  • X

    @NiklasMyhr | NiklasMyhr.com

    asdf x y

  • Evolution vs. Revolution?

    1936 2009 Social Media & Digital Marketing Strategies | TSMP.me

  • Den Gyllene Regeln

    @NiklasMyhr | NiklasMyhr.com

  • Trust

    Social Media & Digital Marketing Strategies | TSMP.me

  • Trust Competence trust

    Goodwill trust Social Media & Digital Marketing Strategies | TSMP.me

  • Hur mnga vnner har du?

    Dunbars Law: max 150

    Social Media & Digital Marketing Strategies | TSMP.me

  • Give and Take or Pay it forward

    Social Media & Digital Marketing Strategies | TSMP.me

  • Trade-off Between Richness and Reach

    Information Richness

    Reach

    Blown to Bits

    (Evans & Wurster)

    Social Media & Digital Marketing Strategies | TSMP.me

  • Face-to-Face Online?

    Social Media & Digital Marketing Strategies | TSMP.me

  • Sudda Bort Din Sura Min?

    @NiklasMyhr | NiklasMyhr.com

  • The Freaks Shall Inherit the Earth

    @NiklasMyhr | NiklasMyhr.com

  • @NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se

  • @NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se

  • Vlj Din Plattform

  • Social Media & Digital Marketing Strategies | TSMP.me

  • Social Media & Digital Marketing Strategies | TSMP.me

  • Hyr du din plattform?

    @NiklasMyhr | NiklasMyhr.com

  • Eller ger du din plattform?

    @NiklasMyhr | NiklasMyhr.com

  • @NiklasMyhr | NiklasMyhr.com

  • Mobile Marketing

    @NiklasMyhr | NiklasMyhr.com

    Smartphones App marketing Marketing Automation

    Location Context

    Permission-based marketing on Steroids

  • Multimedia

    @NiklasMyhr | NiklasMyhr.com

    Text Blogg, Medium, Twitter, Facebook Bild Instagram, Pinterest Ljud Podcast! Video YouTube, Facebook, Vimeo, Wistia?

  • Revenge of the journalists

    Social Media & Digital Marketing Strategies | TSMP.me

  • En komiker till Cisco?

    Social Media & Digital Marketing Strategies | TSMP.me

  • Rules of B2B Content Marketing (Tim Washer)

    Social Media & Digital Marketing Strategies | TSMP.me

  • Rules of B2B Content Marketing (Tim Washer)

    No. 1: "If you don't have an interesting story to tell, show pictures of sharks

    Social Media & Digital Marketing Strategies | TSMP.me

  • Rules of B2B Content Marketing (Tim Washer)

    @NiklasMyhr | NiklasMyhr.com

    No. 1: "If you don't have an interesting story to tell, show pictures of sharks

  • Bilder

    @NiklasMyhr | NiklasMyhr.com

    Ekaterina Walter

  • Bygg Ditt Varumrke

  • Audio

    @NiklasMyhr | NiklasMyhr.com

    Podcasting

  • Audio

    @NiklasMyhr | NiklasMyhr.com

    KNTNT Podden

  • Nsta PewDiePie?

  • Content Marketing

    Social Media & Digital Marketing Strategies | TSMP.me

  • Content Marketing

    Social Media & Digital Marketing Strategies | TSMP.me

  • Mark Schaefer

    Social Media & Digital Marketing Strategies | TSMP.me

  • TSMP.me

  • Marcus Sheridan, River Pools & Spas

    Social Media & Digital Marketing Strategies | TSMP.me

  • Marcus Sheridan,

    River Pools & Spas

    Social Media & Digital Marketing Strategies | TSMP.me

  • Hur Ford bygger relationer

    Social Media & Digital Marketing Strategies | TSMP.me

  • Hur Ford bygger relationer

    Social Media & Digital Marketing Strategies | TSMP.me

  • Hur Ford bygger relationer

    Social Media & Digital Marketing Strategies | TSMP.me

  • Hur Ford bygger relationer

    Social Media & Digital Marketing Strategies | TSMP.me

  • Viral Marketing

    @NiklasMyhr | NiklasMyhr.com

    Contagious by Jonah Berger

    Social Currency Triggers Emotion Public Practical Value Stories

  • DIGITAL MARKETING = FREEDOM

  • Automate & Outsource

  • Men hur ska jag hinna?

  • Fokusera!

    @NiklasMyhr | NiklasMyhr.com

  • @NiklasMyhr | NiklasMyhr.com

  • Outsourcing

    3 lists of freedom: What do you hate to do? What cant you do? What shouldnt you be doing? (Chris Ducker, Virtual Freedom)

    Social Media & Digital Marketing Strategies | TSMP.me

  • Vlkomna till Kalifornien!

  • Tack! NiklasMyhr.com